Marketers need to build on existing media knowledge, to assess what's already been done, and to make it better still. Read More...
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View articleAs digital marketing techniques and technologies have evolved, front-end metrics from web analytics tools often fall short in delivering enough high-v...
View articleIn the new year, stop hoping that someone will mistakenly "click" on your mobile or tablet app pop-up ad. Read More...
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View articleDid any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Read More...
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View articleLarge retailers need to call their Facebook reps. Read More...
View articleDeliver maximum performance by reviewing your settings, account structure, ad copy, and extensions. Read More...
View articleDeveloping strong community relations is a lot like training for a marathon. Both require consistent workouts over time. Read More...
View articleQuality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series. R...
View articleEffective content marketing is about mastering the art of storytelling. Facts tell, but stories sell. Read More...
View articleThese topics and more trended in November. Read More...
View articleBehind the hash-tags, a Q&A with McDonald's social media director Rick Wion. Read More...
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