A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find ...
View articleBudweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - ...
View articleThe 94-year-old shaving cream brand is hoping to boost brand awareness with a campaign focused on the relative manliness of different generations. Rea...
View articleThe latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Ear...
View articleBy looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Read More...
View articleCheck here for data and analysis as commercials air throughout the game. Read More...
View articleIt's not impossible to rescue a bad reputation, but it takes time and energy. Far better to take steps now to maintain a good image. Here's how. Read ...
View articleYou've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Read More...
View articleThe FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA). Read More...
View articleHere's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...
View articleOne of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance....
View articleBusinesses spend billions on effective SEO, but are they prepared for SMO challenges driven by Facebook Graph Search? Read More...
View articleThe results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics. Read More...
View articleRemember, there is nothing more personal than the connection two people have when talking, sharing ideas, and helping each other. Read More...
View articleTake advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist. Read More...
View articleMajor brands are starting to see the value in tailoring their market strategy around the mobile platform. Read More...
View articleAs marketers, here are several ways we can take advantage of this service. Read More...
View articleEmail trends marketers should embrace for the year. Read More...
View articleAgencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia. Read More...
View articleThe final conference agenda for SES London 2013, which has just been updated, features three keynote speakers who tackle the latest trends and challen...
View articleUrban Airship CMO Brent Hieggelke heralded the marketing potential of the Passbook iOS app at a presentation at this year's Mobile Marketing Associati...
View articleHeading off critics who have said that Facebook is not a mobile-first company, the social media behemoth yesterday reported that mobile advertising re...
View articleGoogle executives highlighted the multi-device capabilities of Universal Analytics at this year's Mobile Marketing Association (MMA) Forum. Read More...
View articleThe concept of optimizing helps us break out of the mentality of shooting a message at a person and instead finding out if our content was actually us...
View articleSix ways marketers can use the up-and-coming service. Read More...
View articleIf you haven't considered taking a series approach to advertising, you could be missing out on a lot of fun and the chance to create a memorable serie...
View articleHow the one who has turned to data and algorithms and the one who has become CMO see things differently. Read More...
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