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View articleBy staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or ser...
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View articleTargeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouT...
View articleHonda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation. Read More...
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View articleThis year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles. Read More...
View articleSports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each ...
View articleTV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home ca...
View articleIs predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI? Read More...
View articleMake sure you have these four steps memorized. Then when crisis strikes you'll be ready to respond in an organized manner. Read More...
View articleHow do we as marketers, buyers, and sellers deal with the pressures of mountains of data? Read More...
View articleAll business today is data-driven and the most progressive and advanced marketers are using automation to reach new levels of customer connectedness. ...
View articleIn China, 500 million users are engaged in various social media platforms. The models of data gathering and analysis change too, as forms of engagemen...
View articleFresh is a product review site that rewards reviewers for sharing on social networks by increasing the odds they'll receive a product to review. Read ...
View articleThe platform allows brands to engage customers across multiple digital channels and devices from a single self-contained, sharable ad unit. Read More...
View articleAbout 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by E...
View articleClearly Twitter gets it: TV is here to stay. Part two in a two-part series. Read More...
View articleWith the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and...
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