Aligning SEO With a Company's Overall Brand Strategy
Search

Aligning SEO With a Company's Overall Brand Strategy

13y Marios Alexandrou

Aligning SEO With a Company's Overall Brand Strate...

The SEO must start thinking like the people who need convincing - the discussions need to be less about the SEO value of a tactic and more about how t...

View article
Getting Ready for Real Time
Analytics

Getting Ready for Real Time

13y Dilip Venkatachari

Getting Ready for Real Time

Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time...

View article
The Convergence of Experience Management and Insight
Data insights

The Convergence of Experience Management and Insight

13y Andrea Fishman

The Convergence of Experience Management and Insig...

Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, ...

View article
How to Win the Relevance Game
Email

How to Win the Relevance Game

13y Mike Hotz

How to Win the Relevance Game

Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies. Read More...

View article
How to Optimize Your Business Page for Google+ Local
Asia

How to Optimize Your Business Page for Google+ Local

13y Navneet Kaushal

How to Optimize Your Business Page for Google+ Loc...

While Google Places pages were not being indexed by the search engine, Google+ Local pages will be. Read More...

View article
Deckers' UGG Footwear Steps Into E-Commerce in China
Asia

Deckers' UGG Footwear Steps Into E-Commerce in China

13y Adaline Lau

Deckers' UGG Footwear Steps Into E-Commerce in Chi...

Deckers appoints e-commerce director to capture China's booming online shopping, set to surpass the U.S. to become the world's largest e-commerce mark...

View article
Grape-Nuts Leverages Hillary's Everest Climb in Facebook Promo
Marketing

Grape-Nuts Leverages Hillary's Everest Climb in Facebook Promo

13y Lisa Lacy

Grape-Nuts Leverages Hillary's Everest Climb in Fa...

The brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals. Read More...

View article
IAB Officially Unveils the SafeFrame 1.0 Specification
Marketing

IAB Officially Unveils the SafeFrame 1.0 Specification

13y James Dohnert

IAB Officially Unveils the SafeFrame 1.0 Specifica...

IAB's release aims to improve methods for the measurement of digital ad impression viewability. Read More...

View article
Marketers Eager for Facebook Hashtags
Social

Marketers Eager for Facebook Hashtags

13y Mary Lisbeth D'Amico

Marketers Eager for Facebook Hashtags

Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. Read More...

View article
The Search Agency Automates SEM for SMBs
Local

The Search Agency Automates SEM for SMBs

13y Susan Kuchinskas

The Search Agency Automates SEM for SMBs

The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and ma...

View article
NewsCred Gains $15 Million in Series B Funding
Agency Spotlight

NewsCred Gains $15 Million in Series B Funding

13y James Dohnert

NewsCred Gains $15 Million in Series B Funding

Along with the funding announcement, NewsCred also reported that Mayfield Fund partner Rajeev Batra will join its board of directors. Read More...

View article
Latino Marketing Lessons From the Pope
Marketing

Latino Marketing Lessons From the Pope

13y Gustavo Razzetti

Latino Marketing Lessons From the Pope

When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in...

View article
How to Manage Multiple Digital Agencies
Asia

How to Manage Multiple Digital Agencies

13y Motoko Hunt

How to Manage Multiple Digital Agencies

Projects become very efficient when a client has a good control of the project. Here are five tips to get started. Read More...

View article
Pomp and Circumstance Mark Samsung Galaxy S4 Launch
Media

Pomp and Circumstance Mark Samsung Galaxy S4 Launch

13y Lisa Lacy

Pomp and Circumstance Mark Samsung Galaxy S4 Launc...

Samsung finally unveiled its Galaxy S4 on Thursday, putting an end to the rumors that had floated around about the device for weeks. Read More...

View article
The Networking Guide to SES New York 2013 #SESNY
Search

The Networking Guide to SES New York 2013 #SESNY

13y Danny Goodwin

The Networking Guide to SES New York 2013 #SESNY

While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference co...

View article
Microsoft Advertising Defines the 4 Pathways to Multi-Screening
Marketing

Microsoft Advertising Defines the 4 Pathways to Multi-Screening

13y Matt Kapko

Microsoft Advertising Defines the 4 Pathways to Mu...

Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive cons...

View article
Old Spice Wraps Up Wild Week With Mr. Wolfdog
Marketing

Old Spice Wraps Up Wild Week With Mr. Wolfdog

13y Lisa Lacy

Old Spice Wraps Up Wild Week With Mr. Wolfdog

The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp. Read More...

View article
Why Loyalty Is a Killer Metric for Your Mobile App
Actionable Analysis

Why Loyalty Is a Killer Metric for Your Mobile App

13y Adam Singer

Why Loyalty Is a Killer Metric for Your Mobile App

While many app developers and marketers think purely about new users and downloads, think about active, loyal users and how to make them happy. Read M...

View article
Programmatic Marketing in the Age of Digital Darwinism
Display Advertising

Programmatic Marketing in the Age of Digital Darwinism

13y Julie Ginches

Programmatic Marketing in the Age of Digital Darwi...

A brand's future lies in how it chooses to respond to marketing in a digital world, and its willingness to put the consumer back in the center of ever...

View article
Understand Where You've Been and What You've Done…
Local

Understand Where You've Been and What You've Done…

13y Jason Burby

Understand Where You've Been and What You've Done…

How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are. Read More...

View article
India's E-Commerce Firms Slow to Adopt Search Marketing: NetElixir
Asia

India's E-Commerce Firms Slow to Adopt Search Marketing: NetElixir

13y Adaline Lau

India's E-Commerce Firms Slow to Adopt Search Mark...

NetElixir shares the challenges and tips for online retailers to do search marketing in the country. Read More...

View article
6 Ways to Survive a PPC Budget Sequestration
Paid Search

6 Ways to Survive a PPC Budget Sequestration

13y Kevin Lee

6 Ways to Survive a PPC Budget Sequestration

Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in ...

View article
McDonald's Shamrock Shake Inspires Fan Tile Generator
Marketing

McDonald's Shamrock Shake Inspires Fan Tile Generator

13y Lisa Lacy

McDonald's Shamrock Shake Inspires Fan Tile Genera...

McDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake. Read More...

View article
How Big Is Big When You Are a Digital Magazine?
Media

How Big Is Big When You Are a Digital Magazine?

13y Jeanniey Mullen

How Big Is Big When You Are a Digital Magazine?

Use this 10-point checklist to help position yourself for large-scale growth. Read More...

View article
Getting Advanced With Google Tag Manager (Part 2 of 3)
Analytics

Getting Advanced With Google Tag Manager (Part 2 of 3)

13y Vinoaj Vijeyakumaar

Getting Advanced With Google Tag Manager (Part 2 o...

Bringing dynamic data to your tags with the data layer and macros Read More...

View article
Utilizing Social Media to Help Improve Your Local Rankings
Community Management

Utilizing Social Media to Help Improve Your Local Rankings

13y Liana Evans

Utilizing Social Media to Help Improve Your Local ...

Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage. Read More...

View article
FreeCreditScore.com to Consumers: Make a Better Commercial
Marketing

FreeCreditScore.com to Consumers: Make a Better Commercial

13y Lisa Lacy

FreeCreditScore.com to Consumers: Make a Better Co...

FreeCreditScore.com is asking consumers to submit alternative endings to a TV commercial that features its Score Planner tool. Read More...

View article
1 223 224 225 226 227 1,669