This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data ...
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View articleNavigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall. Read More...
View articleWe no longer separate traditional from digital, but rather determine a new equilibrium point on this continuum, which perfectly balances the use of tr...
View articleCoca-Cola is a good example of adapting a global brand for a country-specific audience. Read More...
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View articleBrand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains. Read More...
View articleIn the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends. Read More...
View articleChanging user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguish...
View articleBrands and publishers must work together to evolve the content marketing landscape. Read More...
View articleBig data in social marketing is misplaced. Here's why. Read More...
View articleA look at global mobile ad trends, including viral ads in emerging markets such as India. Read More...
View articleThe initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day. Read More...
View articleHow many marketing tactics and programs have you constructed around encouraging social shares? Read More...
View articleIn a world of ever-changing technological developments and shifts in consumer behavior, what can brands do to maintain relevancy and impact? Read More...
View articleThe display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region. Read...
View articleIn order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your s...
View articleWe might just see this perennial image stalwart transformed by the relentless progress of online video. Read More...
View articleBefore exploring big data, there are far more fundamental foundational steps to take. Read More...
View articleSaatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy. Read M...
View articleThe airline says the interactive map should make it easier to book award travel. Read More...
View articleA recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Read More...
View articleNine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering...
View articleIt's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics. Read More...
View articleThe key to proving our value and receiving the desired verdict is in presenting the right mix of evidence. Read More...
View articleWhat would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones? Read More...
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