To avoid an abbreviated Sunday celebration on May 5, the Mexican beer brand is pushing DosdeMayo.com. Read More...
View articleThe banner, which invited readers to enter dates to see New York Times cover pages from the days they were born, ran on NYTimes.com on Tuesday. Read M...
View articleA look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as importa...
View articleAgencies are dedicating larger and larger portions of budget to what many are calling "on-demand" media, which is creating opportunities and challenge...
View articleA conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing. Re...
View articleJapanese prosumers provide insights to how the country's social digital landscape will pan out in 2013 and beyond. Read More...
View articleSome commentators say the move is a sign of the growing potential of the marketing automation software market. Read More...
View articleThe promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed. Read More...
View articleThree more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two...
View articleTo change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards ri...
View articleWe can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on...
View articleHow do you, as a brand, manage your way through all the noise and clutter to make your name matter? Read More...
View articleThe Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more cons...
View articleA recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising. Read More...
View articleThe year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the incre...
View articleWPP's audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Read More...
View articleThe promotional campaign includes efforts on Twitter, YouTube, Facebook, Pinterest, Tumblr and Pheed. Read More...
View articleWhat makes an ad engaging or compelling? What combinations of messages drive the best performance and quality? Read More...
View articleBusinesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns. Read More...
View articleFacebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of s...
View articleSuccessful products are a company's best marketing tool. Read More...
View articleThe key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital ...
View articleGoogle has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems. Read More...
View articleIn late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo. Read ...
View articleThe campaign coincides with the launch of the Head and Shoulders with Old Spice. Read More...
View articleYour brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal...
View articleLearn to see the social web with your online presence at the core. Read More...
View article