Now is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers. Read More...
View articleBrands will need to evolve with new changes to work on meaningful customer interaction if they are going to get the most out of this new feature as it...
View articleTelecoms research site Budde.com revealed that 49 percent of the globe's mobile subscribers are located in Asia. Read More...
View articleGoogle Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait, watch, and get ready. Somehow, som...
View articleColgate-Palmolive brand Murphy Oil Soap is encouraging fans to repin images by offering a donation to the Arbor Day Foundation. Read More...
View articleJust as parts of our individual personalities can evolve, brands can introduce experiences that reveal more of what they're passionate about, without ...
View articleAn interview with Selectable Media's Matt Minoff about content innovation, the New York tech scene, and the best country in which to get locked up. Re...
View articleMaybe it's time you looked at your site through your customers' eyes. Read More...
View articleConsider these digital tools that can help build a clearer picture of your customers' behaviors and actions. Read More...
View articleNo more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save....
View articleAre we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. ...
View articleThe weight loss brand's new campaign, Get What You Really Want, targets women with humor. Read More...
View articleThe next time a test is inconclusive and/or doesn't seem to make sense, do a retest. Read More...
View articleWith analysis, you can gain a clearer understanding of consumer behavior to help you make better decisions today. Read More...
View articleWith the growth of smartphones and tablets, the options to use technology to adapt Western methods to Asian contexts are set to grow and grow. Read Mo...
View articleFacebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix...
View articleTewari sizes up mobile's impact on digital marketing and pinpoints where mobile falls short or goes above and beyond online. Read More...
View articleThe platform is meant to mirror the experience of the new show, The Moment, and to provide a path to career and/or goal fulfillment. Read More...
View articleMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile bec...
View articleWhile the benefits of using Ajax typically come in the form of enhanced user experience, there is more under the covers of this paradigm that leads to...
View articleBeing cross-platform accessible isn't new or interesting, it's simply the table stakes required to play in the digital market. Read More...
View articleThese best practices fall into four main buckets. Read More...
View articleThe fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" persona...
View articleThe Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen. Read M...
View articleAnnual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Read More...
View articleThe online apartment listing service is asking renters to submit creative videos that detail why they deserve to be crowned Roommate of the Year. Read...
View articleBranded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations....
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