Romney Super PAC Hits Santorum Online in Michigan
Marketing

Romney Super PAC Hits Santorum Online in Michigan

14y Kate Kaye

Romney Super PAC Hits Santorum Online in Michigan

Restore Our Future spent over $600,000 on web ads last week in upcoming primary states. Read More...

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NAI Executive Director - Let's Talk Privacy
Marketing

NAI Executive Director - Let's Talk Privacy

14y Mark Gorman

NAI Executive Director - Let's Talk Privacy

Working together to build a bright future for online advertising.
 Read More...

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How Unilever Connects With Hispanics on Facebook
Marketing

How Unilever Connects With Hispanics on Facebook

14y Anna Maria Virzi

How Unilever Connects With Hispanics on Facebook

Q&A: The brand's multicultural marketing director shares three best practices for building community. Read More...

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3 AdWords Foibles That Are (Still) Costing You Money
Paid Search

3 AdWords Foibles That Are (Still) Costing You Money

14y Andrew Goodman

3 AdWords Foibles That Are (Still) Costing You Mon...

Why are so many advanced features being added to AdWords, while basic fixes to workflow that affect testing and targeting are not being fixed? Read Mo...

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Attributing Social Media to Sales Revenue
Social

Attributing Social Media to Sales Revenue

14y Darren Yan

Attributing Social Media to Sales Revenue

Measurement standards for online advertising don't always apply in social media. Consider this approach. Read More...

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Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketers
Asia

Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketer...

14y Andy Radovic

Updates From Amazon, Ameba, and Pixiv; What This M...

A roundup of digital news and stats in Japan. Read More...

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25% of Groupon Purchases Made Via Mobile
Data insights

25% of Groupon Purchases Made Via Mobile

14y Christopher Heine

25% of Groupon Purchases Made Via Mobile

Company's app eclipses 9 million user mark. Read More...

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'Covert Affairs' Star Shares Tips for Social TV
Marketing

'Covert Affairs' Star Shares Tips for Social TV

14y Anna Maria Virzi

'Covert Affairs' Star Shares Tips for Social TV

Christopher Gorham says some people should avoid social networks. [Video] Read More...

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Measuring Facebook: Advertisers Lament Insights Data Lag
Analytics

Measuring Facebook: Advertisers Lament Insights Data Lag

14y Kate Kaye

Measuring Facebook: Advertisers Lament Insights Da...

Facebook has been as much as a week off in brand page reporting. Read More...

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AOL Sales Head: NewFronts Highlight Original Content at Scale
Media

AOL Sales Head: NewFronts Highlight Original Content at Scale

14y Susan Kuchinskas

AOL Sales Head: NewFronts Highlight Original Conte...

Janet Balis discusses AOL's video strategy and how the "online upfront" plays into it. Read More...

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Buddy Media Buys British Facebook Ads Developer
Marketing

Buddy Media Buys British Facebook Ads Developer

14y Christopher Heine

Buddy Media Buys British Facebook Ads Developer

Brighter Option buy includes expertise in global campaigns via social media. Read More...

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Execs & Accounts: KBS+P, Pereira & O'Dell, CP+B
Marketing

Execs & Accounts: KBS+P, Pereira & O'Dell, CP+B

14y ClickZ News Staff

Execs & Accounts: KBS+P, Pereira & O'Dell, CP+B

Steven Thibodeau moves on from KBS+P; Pereira & O'Dell splits with University of Phoenix. Read More...

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How Should Salespeople Use Social Media?
Social

How Should Salespeople Use Social Media?

14y Lee Odden

How Should Salespeople Use Social Media?

A few ideas on tactics that salespeople or teams should consider. Read More...

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The Insight Game and Its Perils
Actionable Analysis

The Insight Game and Its Perils

14y Andrew Edwards

The Insight Game and Its Perils

One of the highest barriers to insight is poorly planned, poorly implemented, unmaintained technology. Read More...

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TV Is Dead! Long Live TV!
Marketing

TV Is Dead! Long Live TV!

14y Sean Carton

TV Is Dead! Long Live TV!

If some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no fut...

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The Consumer Battle Rages on for Brands
Search

The Consumer Battle Rages on for Brands

14y Chris Copeland

The Consumer Battle Rages on for Brands

But the battlefields are changing. Read More

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Connected Acquisition
Email

Connected Acquisition

14y David Daniels

Connected Acquisition

Using shared incentives to improve email acquisition across the enterprise. Read More...

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MWC: Google Claims 300M Android Users
Data insights

MWC: Google Claims 300M Android Users

14y Dan Worth

MWC: Google Claims 300M Android Users

Firms uses show to underline huge success in mobile market Read More...

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Adobe Offers New Tool for Online Video Advertising
Media

Adobe Offers New Tool for Online Video Advertising

14y Susan Kuchinskas

Adobe Offers New Tool for Online Video Advertising

Video publishers can quickly grab a clip, such as a great sports play, and publish it with a targeted ad. Read More...

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Reviving the Dying Art of Influence
Asia

Reviving the Dying Art of Influence

14y Eric Phu

Reviving the Dying Art of Influence

Where advertising has been used as a hammer to whack consumers on the head, it should instead be a feather that tips the scales. Here's how. Read More...

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Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up
Asia

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

14y Guest

Forget Twitter Fans, China's Tencent Wants U.S. Br...

Tencent is trying to stay ahead of its rivals by moving into the U.S. market and offering new opportunities to overseas marketers. Read More...

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Jeremy Lin Helps Knicks Score Huge Digital Wins
Marketing

Jeremy Lin Helps Knicks Score Huge Digital Wins

14y Christopher Heine

Jeremy Lin Helps Knicks Score Huge Digital Wins

NBA team has added 500,000 Facebook fans in two weeks. Read More...

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Online Upfront Gains Steam With YouTube, Yahoo, Et Al
Media

Online Upfront Gains Steam With YouTube, Yahoo, Et Al

14y Susan Kuchinskas

Online Upfront Gains Steam With YouTube, Yahoo, Et...

Annual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo. Read More...

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Obama Touts Auto Job Growth in Michigan Web Ads
Marketing

Obama Touts Auto Job Growth in Michigan Web Ads

14y Kate Kaye

Obama Touts Auto Job Growth in Michigan Web Ads

Obama camp backs TV ad buy with persuasive ads on Detroit sites. Read More...

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Ford's Google+ Hangout Veers Into a #Fail
Social

Ford's Google+ Hangout Veers Into a #Fail

14y Christopher Heine

Ford's Google+ Hangout Veers Into a #Fail

Though the automotive giant deserves credit for experimental marketing. Read More...

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Taco Bell Throws a Tweet-Off for New 'Doritos Locos' Taco
Social

Taco Bell Throws a Tweet-Off for New 'Doritos Locos' Taco

14y Lisa Lacy

Taco Bell Throws a Tweet-Off for New 'Doritos Loco...

Offers @TacoBellTruck visit to user with the most retweets. Read More...

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Santorum Spent Fraction of Romney Online Ad Spend
Marketing

Santorum Spent Fraction of Romney Online Ad Spend

14y Kate Kaye

Santorum Spent Fraction of Romney Online Ad Spend

There remains a sizable disparity in online ad spending among the 2012 GOP candidates. Read More...

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