CEO of Lytics, James McDermott, discusses available solutions for CDPs, as well as questions to ask when choosing and evaluating a platform. Read More...
View articleWith a projected 8.55 billion people by 2030, how do you ensure that your message is personalized, at scale, and in real-time? The answer is AI chatbo...
View articleS’well’s VP of Ecommerce and Digital Marketing shares why they've chosen to work with Curalate to promote user-generated content from their audience. ...
View articleMarketers have often used off-the-shelf martech solutions, but increasingly are turning to a custom software approach to meet their unique business ne...
View articleBill Reed, Product Marketer at Salesforce, talks in an upcoming webinar about the Pardot website optimization that led to +15% conversions and +29% le...
View articleAugmented reality has made a huge impact on our everyday lives. Here are ten examples of how industries like healthcare, education, and retail use AR....
View article"This is the best competitive advantage possible," Says Hyundai CMO Dean Evans, "because the features and technology across today's automotive brands ...
View article44% of shoppers indicated they would become repeat buyers after a personalized experience, and adoption of AI by marketers is expected to increase by ...
View articleJuniper Networks identified marketing budget management and reporting as a top pain point. They choose Allocadia's SaaS tool. Seven years later, marke...
View articleAnd nearly 60% of B2B marketers say email marketing is the most effective strategy for demand creation, followed by content/video, SEO, events, then s...
View articleCDP users were 2.5x more likely to have significantly outperformed against their organization’s main marketing goal in 2018 versus non-users. Read Mor...
View articleMarketers work with an average of 28 tech vendors and that number is only growing. How can brands start making sense of martech and simplifying comple...
View article"Together SummitSync and Conversica solve a critical problem marketers face in maximizing their trade show ROI," says Conversica VP. What does this pa...
View articleVideo remains a medium that refuses to sit still. Explore video marketing trends that CMOs need to know about, putting them in real-world situations. ...
View articleThe CMS market is expected to be worth $14 billion by 2024. How can marketers navigate between traditional, headless, and hybrid platforms? Adobe's gu...
View article"We learned that it is essentially impossible to track users accurately across multiple channels and devices over a reasonable time. The biggest non-s...
View articleAdobe's VP of Creative Cloud talks about using data to drive empathy, design, and successful customer experience, when moving from a tactile brick-and...
View article"While internet cookies certainly still have a place in the ecosystem, technical innovations have created new identifiers that surpass their limitatio...
View articleFacebook’s “Power5” set of advertising tactics incorporates all the key changes that have happened over the last few years with industry best practice...
View article"Today’s goal isn’t merely reaching an audience, but enabling an individual experience," says Contentstack's COO & CMO on the shift from CMS to CXP. R...
View articleIn light of recent news of companies scrapping the CMO position, guest contributor Lee Arthur weighs in on what people must do to be successful in the...
View articleMcKinsey analysis shows that high-growth companies are seven times more likely to have a "Unifier" CMO who fosters robust, collaborative partnerships....
View articleMuch of the discussion in blockchain is future-focused. Here are 14 companies working with blockchain in advertising that marketers can start using to...
View article"Agencies will have to better define their role in the client’s journey towards success," says a new report from Wix on top challenges for the industr...
View articleFor 58% of marketers surveyed, predictive modeling led to a 10-25% uplift, and another 19% saw a >50% uplift. How can you use this tech to inform your...
View articleAfter closing an initial funding round, Map My Customers looks to make field sales more efficient with a mobile-friendly, visual CRM. Read More...
View articleIn yet another instance of Amazon setting a high bar for online retailers, a recent report reveals customer expectations around free shipping choices....
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