Types of customer analytics and web analytics, most popular tools for each, why they're important, and what impact they'll have on your business. Read...
View articleA data management platform (DMP) is the backbone of data-driven marketing and unifies and organizes your first-, second-, and third-party data. Read M...
View articleHow can you get more people to buy and consume your products/services? These tricks will help you decode your user's psyche. Read More...
View article60% of social media marketers say they lack sufficient funds to do their jobs. Ideas / examples of social strategies that work -- without breaking the...
View articleIf 100 people looked at their 'made for you' playlist on Spotify, we'd have 100 different playlists. How can we do that level of personalization in co...
View articleTwitter content marketing continues to get more complex with each passing day. Tips for a unique approach to your Twitter marketing strategy in 2019. ...
View articleDid you know the average engagement rates for macro-influencers is 1.5%, but 4.9%+ with just 10k followers? Red flags for fake influencers. Read More...
View articleOveview of what augmented analytics is and what kind of effect it can have, as well as the three main competitive advantages it gives your team. Read ...
View articleToo often, a CRM is treated as a catch-all for customer data. And over time, it gets messy. How to clean up your CRM data quality. Read More...
View articleHow to rethink your marketing objectives by asking the right questions, in the right order, to best meet the demands from both consumers and companies...
View articleTop articles on Google SERPs are typically >2,000 words long. Why evergreen content matters for making sure your business gets found online. Read M...
View articleA picture of an egg beat Kylie Jenner for the most popular post on Instagram. It got 52 million likes, compared to her 18 million. What can the egg te...
View articleBain & Company forecasts that the market for the Internet of Things will grow to about $520 billion by 2021. Here are four predictions for the IoT...
View articleTwitter has reported that almost 40% of its users have purchased something after reading an influencer’s tweet. Tips for what works and what doesn't i...
View articleA/B testing in email marketing campaigns can boost subscriber engagement and conversion rates. Here are the 8 top elements to make sure you experiment...
View articleThe digital space will continue to evolve quickly in the year ahead. Adobe’s Stacy Martinet discusses the trends marketers must know to stay on top. R...
View article89% of marketers ranked "improving the ability to measure and analyze marketing impact" as a top priority. 8 content marketing performance metrics to ...
View articleThe future of video virtualization is fascinating -- and very bright. Here's what we're already able to do, which companies are involved, and what to ...
View article62 percent of executives report relying on their gut when making proposal or partnership decisions, but research confirms that the best decisions are ...
View articleTechnology has shortened our attention spans to a mere 8 seconds. Here are six examples of digital storytelling that cut through the noise to reach cu...
View article77% of people in the US have a social media account. But few brands succeed at engaging followers. Here's how you can increase social media engagement...
View articleLooking to start a B2B strategy this year? Here we take a new brand and walk you through four steps to get started, and which five metrics to monitor....
View articleVideo marketing is estimated to account for 80% of all online traffic by 2021. Here are three expert tips to follow to drive traffic and leads with vi...
View articleTips from an AR expert on how to plan, build, and perfect an immersive AR experience. How to keep users engaged, prototype, and make something awesome...
View articleWondering what's in store for mobile marketing this year? Here are our top eight predictions for mobile in 2019. Messenger ads, parallel bidding, and ...
View articleIBM, Softbank Robotics, and Microsoft have all researched into socially assistive robots that can care for the elderly and understand social cues. Wha...
View articlePer usual, last week's Consumer Electronics Show was jam packed with futuristic gadgets. But here are the three main CES 2019 takeaways for marketers....
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