Bachmann Ads Pounce on Perry's Vaccine Controversy
Marketing

Bachmann Ads Pounce on Perry's Vaccine Controversy

15y Kate Kaye

Bachmann Ads Pounce on Perry's Vaccine Controversy

Michelle Bachmann's digital team hopes anti-Perry rhetoric scores email sign ups. Read More...

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Whole Foods Won't Beat Amazon's LivingSocial Deal
Social

Whole Foods Won't Beat Amazon's LivingSocial Deal

15y Christopher Heine

Whole Foods Won't Beat Amazon's LivingSocial Deal

Supermarket caps vouchers at 1 million, as flood of traffic creates site outages. Read More...

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Designers, Sponsors Bring Fashion Week to the Masses
Data insights

Designers, Sponsors Bring Fashion Week to the Masses

15y Lisa Lacy

Designers, Sponsors Bring Fashion Week to the Mass...

Event is far less exclusive than in years past, thanks to online photo sharing and live streams. Read More...

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Building Your Customer Experience Dashboard
Analytics

Building Your Customer Experience Dashboard

15y Neil Mason

Building Your Customer Experience Dashboard

The five main classes of data and tools that sit in the customer experience ecosystem. Read More...

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Why Retailers' 'Ho Ho Ho' May Be an "Oh, No!" Without Mobile SEO
Search

Why Retailers' 'Ho Ho Ho' May Be an "Oh, No!" Without Mobile SEO

15y Chris Copeland

Why Retailers' 'Ho Ho Ho' May Be an "Oh, No!" With...

For marketers to make the most of the holiday season, it is important to produce a compelling response via an optimized mobile experience. Read More...

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Can Shopping Cart Abandonment Predict Online Buying Behavior?
Marketing

Can Shopping Cart Abandonment Predict Online Buying Behavior?

15y Charles Nicholls

Can Shopping Cart Abandonment Predict Online Buyin...

Study shows 48 percent of "serial abandoners" return to make a purchase under certain circumstances. Read More...

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Dell Defines Social Media ROI: An Interview With Rishi Dave
Media

Dell Defines Social Media ROI: An Interview With Rishi Dave

15y Harry Gold

Dell Defines Social Media ROI: An Interview With R...

Specific examples of how a successful company is using social media to its advantage. Part two in a two-part series. Read More...

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The Rise of F-Commerce
Social

The Rise of F-Commerce

15y Vincent Teo

The Rise of F-Commerce

Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Read More...

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Retailers Should Author Facebook Posts on Wednesday
Data insights

Retailers Should Author Facebook Posts on Wednesday

15y Christopher Heine

Retailers Should Author Facebook Posts on Wednesda...

Study contradicts research from earlier this year that said Sunday was best. Read More...

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Yahoo Algorithm Change to Take Effect in India
Asia

Yahoo Algorithm Change to Take Effect in India

15y Adaline Lau

Yahoo Algorithm Change to Take Effect in India

Google eyes expansion in Southeast Asia; Yahoo-Nielsen, Synovate report Internet usage stats for Philippines and Malaysia. Read More...

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Why Brands Need to Stay 'On' in a Digital World
Asia

Why Brands Need to Stay 'On' in a Digital World

15y Daniel Lee

Why Brands Need to Stay 'On' in a Digital World

How do you influence and reach potential customers especially when your official campaign may not be running? Consider these three factors. Read More...

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Video and Travel Apps Drive Mobile Ads
Data insights

Video and Travel Apps Drive Mobile Ads

15y Susan Kuchinskas

Video and Travel Apps Drive Mobile Ads

Millennial Media finds growth in apps that are often used as travel booking tools. Read More...

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Nielsen: Social Media More Powerful Than God, er, Google
Social

Nielsen: Social Media More Powerful Than God, er, Google

15y Susan Kuchinskas

Nielsen: Social Media More Powerful Than God, er, ...

Facebook and other social platforms account for nearly a quarter of all time spent on the Internet. Read More...

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Few Facebook Users Share Brand Experiences
Data insights

Few Facebook Users Share Brand Experiences

15y Christopher Heine

Few Facebook Users Share Brand Experiences

Just 17 percent of respondents to a recent study said they share brand experiences on Facebook. Read More...

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Display Spending Rose 13% in First Half of 2011
Marketing

Display Spending Rose 13% in First Half of 2011

15y Kate Kaye

Display Spending Rose 13% in First Half of 2011

Kantar Media broke out display and search ad data for the first time. Read More...

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iCrossing Buys Hispanic Agency Wallaby Group
Marketing

iCrossing Buys Hispanic Agency Wallaby Group

15y Zachary Rodgers

iCrossing Buys Hispanic Agency Wallaby Group

Wallaby has roots in search and offices in five countries, including Spain. Read More...

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Social Media and Content Marketing: A One-Night Stand?
Social

Social Media and Content Marketing: A One-Night Stand?

15y Lee Odden

Social Media and Content Marketing: A One-Night St...

Tips for building a long-term relationship. Read More...

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Of a Quake and Twitter
Actionable Analysis

Of a Quake and Twitter

15y Andrew Edwards

Of a Quake and Twitter

Real people with real stories demonstrate why technology matters - and can be good for business and personal fulfillment. Read More...

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2 Key Questions That Marketing Automation Technology Can Help You Answer
Automation

2 Key Questions That Marketing Automation Technology Can Help You Answer

15y Stacie Levy

2 Key Questions That Marketing Automation Technolo...

How to assess your team's use of automation tools. Read More...

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The Latino Marketing Neighborhood
Conference Coverage

The Latino Marketing Neighborhood

15y Giovanni Rodriguez

The Latino Marketing Neighborhood

Latino digital will grow only with the investment in time that people will give it. Read More...

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Groupon Expected to Respond to Lawsuit on Monday
Data insights

Groupon Expected to Respond to Lawsuit on Monday

15y Christopher Heine

Groupon Expected to Respond to Lawsuit on Monday

Sales force sues daily deals player in overtime pay dispute. Read More...

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Toyota Bets on Yahoo's Strength in Fantasy Football
Marketing

Toyota Bets on Yahoo's Strength in Fantasy Football

15y Christopher Heine

Toyota Bets on Yahoo's Strength in Fantasy Footbal...

Carmaker, Pizza Hut, and Miller Lite reap rewards of Yahoo's strong sports presence. Read More...

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Q&A: Kandace Hudspeth, McCann NY's New Head of Social and Digital
Social

Q&A: Kandace Hudspeth, McCann NY's New Head of Social and Digital

15y Zachary Rodgers

Q&A: Kandace Hudspeth, McCann NY's New Head of Soc...

Rising interactive star makes leap to idea house. Read More...

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Gallup: Aim Social Media Marketing at Loyalists, Not Prospects
Social

Gallup: Aim Social Media Marketing at Loyalists, Not Prospects

15y Joan Voight

Gallup: Aim Social Media Marketing at Loyalists, N...

Brands should letting existing fans spread the gospel on Facebook, Twitter and other platforms. Read More...

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Collaboration Tools for Mobile Marketers
Media

Collaboration Tools for Mobile Marketers

15y Melinda Krueger

Collaboration Tools for Mobile Marketers

Developing a coherent and cohesive customer experience is a herculean task. Need it be this way? Read More...

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This Is Why You Have No Friends
Marketing

This Is Why You Have No Friends

15y Gary Stein

This Is Why You Have No Friends

Why brands must strive to attract a large number of fans. Read More...

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5 Ways to Generate Content in B2B
Social

5 Ways to Generate Content in B2B

15y Cathy Halligan

5 Ways to Generate Content in B2B

B2B will cut learning curve in half due to 10 years of B2C web learnings. Read More...

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