Only 20% of Daily Deals Users Come Back for Full Purchases
Social

Only 20% of Daily Deals Users Come Back for Full Purchases

15y Christopher Heine

Only 20% of Daily Deals Users Come Back for Full P...

Rice study delivers a blow to pre-IPO Groupon. Read More...

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GOP Debate Videos Range from Talking Head to TV Ad
Marketing

GOP Debate Videos Range from Talking Head to TV Ad

15y Kate Kaye

GOP Debate Videos Range from Talking Head to TV Ad

bumps in the road. Read More

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Amtrak Rides Twitter 'Promoted Accounts' to Pick Up Followers
Social

Amtrak Rides Twitter 'Promoted Accounts' to Pick Up Followers

15y Christopher Heine

Amtrak Rides Twitter 'Promoted Accounts' to Pick U...

Rail service and big brands test "Who to follow" ads. Read More...

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Content Is a Tangible Media Strategy
Media

Content Is a Tangible Media Strategy

15y Jessica Richards

Content Is a Tangible Media Strategy

How to plan for content as part of a brand's media mix. Read More...

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Obama's Traveling Latino Town Hall
Marketing

Obama's Traveling Latino Town Hall

15y Giovanni Rodriguez

Obama's Traveling Latino Town Hall

What can all marketers learn from one of the first innovations in the 2012 election cycle? Read More...

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Google Still Committed to Its Ad Network
Display Advertising

Google Still Committed to Its Ad Network

15y Jack Marshall

Google Still Committed to Its Ad Network

New tweaks prove it's not all about exchange-traded media. Read More...

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Socialized Email Marketing Goes Mainstream
Advanced Email Marketing

Socialized Email Marketing Goes Mainstream

15y Tal Nathan

Socialized Email Marketing Goes Mainstream

A look at the power of word-of-mouth acquisition. Read More...

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Power Friending With Amber Mac
Conference Coverage

Power Friending With Amber Mac

15y Anna Maria Virzi

Power Friending With Amber Mac

A Q&A with Canadian TV host and social marketing consultant on working with Tony Robbins and more. Read More...

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5 Step Model for a Killer B2B Content Marketing Strategy
Social

5 Step Model for a Killer B2B Content Marketing Strategy

15y Lee Odden

5 Step Model for a Killer B2B Content Marketing St...

Persuading the right people in your organization to make marketing changes requires education. Read More...

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Improving Your AdWords Quality Scores With DKI
Conference Coverage

Improving Your AdWords Quality Scores With DKI

15y Matt Van Wagner

Improving Your AdWords Quality Scores With DKI

Avoid common mistakes and start creating effective DKI ads immediately. Read More...

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The Convergence of Search and Social
Conference Coverage

The Convergence of Search and Social

15y Julie Batten

The Convergence of Search and Social

The lines between social media and search engines are rapidly blurring. Have you adapted your digital marketing strategy to the new reality? Read More...

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Steps to Building a Social Media Plan That Gets Results
Conference Coverage

Steps to Building a Social Media Plan That Gets Results

15y author

Steps to Building a Social Media Plan That Gets Re...

Approach social media marketing strategically and build a real plan that gets results. Read More...

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Surviving and Thriving After Google's Panda Update
Conference Coverage

Surviving and Thriving After Google's Panda Update

15y Jeff Quipp

Surviving and Thriving After Google's Panda Update

Six best practices to protect your site when Google eliminates low-quality content. Read More...

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Canada Sets a New Standard in the Fight Against Spam
Conference Coverage

Canada Sets a New Standard in the Fight Against Spam

15y Nick Pavlidis

Canada Sets a New Standard in the Fight Against Sp...

Ensure compliance and avoid liability by reviewing FISA's requirements and your existing policies before it goes into effect. Read More...

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A Guide to the New and Improved Search Engine Watch
Conference Coverage

A Guide to the New and Improved Search Engine Watch

15y Jonathan Allen

A Guide to the New and Improved Search Engine Watc...

Streamlined categorization, a more robust search engine, and live and trending apps vastly improve user experience. Read More...

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Search is Dead! Long Live Search!
Analytics

Search is Dead! Long Live Search!

15y Joe Nguyen

Search is Dead! Long Live Search!

Facebook's audience number continues to overshadow Google but statistics show search trends between the two tell a different story. Read More...

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White House Aims to Optimize Facebook and Twitter Efforts
Marketing

White House Aims to Optimize Facebook and Twitter Efforts

15y Kate Kaye

White House Aims to Optimize Facebook and Twitter ...

Obama administration reveals results of a study that will help improve its digital program. Read More...

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U.S. Groupon Users Skew Younger than LivingSocial's
Media

U.S. Groupon Users Skew Younger than LivingSocial's

15y Jack Marshall

U.S. Groupon Users Skew Younger than LivingSocial'...

Differing online ad strategies could explain audience variation. Read More...

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McDonald's Cranks Social Media Hydrant for NYC Summer
Social

McDonald's Cranks Social Media Hydrant for NYC Summer

15y Christopher Heine

McDonald's Cranks Social Media Hydrant for NYC Sum...

Foursquare and Twitter plays lead way. Read More...

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Palin Facebook Ads 'Liked' the Most, Study Shows
Marketing

Palin Facebook Ads 'Liked' the Most, Study Shows

15y Kate Kaye

Palin Facebook Ads 'Liked' the Most, Study Shows

Facebook ad study shows healthcare may not be as much of a liability for Mitt Romney as believed. Read More...

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Google Confirms AdMeld Buy
Display Advertising

Google Confirms AdMeld Buy

15y Jack Marshall

Google Confirms AdMeld Buy

Yield optimization firm joins Google's stack of display advertising platforms. Read More...

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What Not to Do on Social Media
Actionable Analysis

What Not to Do on Social Media

15y Heidi Cohen

What Not to Do on Social Media

Five social media learnings from Weinergate. Read More

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5 Steps to Building a Successful Site Architecture
Search

5 Steps to Building a Successful Site Architecture

15y Ron Jones

5 Steps to Building a Successful Site Architecture

Get into the minds of your audience and anticipate their needs, so when they finally land on your site they will feel right at home. Read More...

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Going Mobile? Food for Thought for Ad Networks
Display Advertising

Going Mobile? Food for Thought for Ad Networks

15y Ari Paparo

Going Mobile? Food for Thought for Ad Networks

A look at challenges that ad networks must overcome to deepen advertiser and agency relationships. Read More...

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It's All Still Baking in Europe on the Use of Cookies
Automation

It's All Still Baking in Europe on the Use of Cookies

15y Stephanie Miller

It's All Still Baking in Europe on the Use of Cook...

Five things marketers should prepare for in order to comply with the new EU privacy regulations. Read More...

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What Do All the Federal Enforcement Actions Against Marketers Mean?
Marketing

What Do All the Federal Enforcement Actions Against Marketers Mean?

15y Pace Lattin

What Do All the Federal Enforcement Actions Agains...

It's time to take more steps to not only prevent compliance and fraud issues, but to expose and remove those in the industry who are persistent offend...

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Perrier Creates Effervescent YouTube Campaign
Media

Perrier Creates Effervescent YouTube Campaign

15y Lisa Lacy

Perrier Creates Effervescent YouTube Campaign

A video becomes "steamier and wilder" the more people watch it. Read More...

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