'Jay-Z/Bing' Wins Grand Prix for Droga5
Agency Spotlight

'Jay-Z/Bing' Wins Grand Prix for Droga5

15y Zachary Rodgers

'Jay-Z/Bing' Wins Grand Prix for Droga5

Lion goes to an out-of-home concept with digital at its core. Read More...

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Ebert's Year in Social Media: Thumbs Up And Down
Social

Ebert's Year in Social Media: Thumbs Up And Down

15y Christopher Heine

Ebert's Year in Social Media: Thumbs Up And Down

Film critic Roger Ebert has trouble avoiding Twitter hornet's nest. Read More...

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Search Market Share Unchanged in May
Data insights

Search Market Share Unchanged in May

15y Jack Marshall

Search Market Share Unchanged in May

Share of searches among top U.S. providers remains constant. Read More...

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Romanian Chocolatier Uses Reverse Psychology, Wins 2 Cannes Grand Prix
Agency Spotlight

Romanian Chocolatier Uses Reverse Psychology, Wins 2 Cannes Grand Prix

15y Zachary Rodgers

Romanian Chocolatier Uses Reverse Psychology, Wins...

Elaborate hoax triggered a powerful patriotic backlash. Read More...

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Intel Escapes to YouTube
Asia

Intel Escapes to YouTube

15y Adaline Lau

Intel Escapes to YouTube

Global chip maker Intel launched two digital campaigns aimed at Asian markets. Read More...

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Xbox Kinect Brings Gesture and Voice to TV Ads
Agency Spotlight

Xbox Kinect Brings Gesture and Voice to TV Ads

15y Zachary Rodgers

Xbox Kinect Brings Gesture and Voice to TV Ads

At Cannes, Microsoft shows off its efforts to make interactive TV spots a reality. Read More...

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AOL Adds 'Devil' Partners FoxNews and Others
Agency Spotlight

AOL Adds 'Devil' Partners FoxNews and Others

15y Zachary Rodgers

AOL Adds 'Devil' Partners FoxNews and Others

In Cannes, Huffington and Armstrong talk up mission to "humanize" web. Read More...

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Cookies, Fans, Opt-Ins, and Followers in Brand Embrace
Media

Cookies, Fans, Opt-Ins, and Followers in Brand Embrace

15y Harry Gold

Cookies, Fans, Opt-Ins, and Followers in Brand Emb...

Eight connection opportunities that can be layered into a brand embrace campaign. Part two in a two-part series. Read More...

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The Case for Community Management - It's Crucial
Social

The Case for Community Management - It's Crucial

15y Alisa Leonard

The Case for Community Management - It's Crucial

Having a clearly defined strategic roadmap and set of processes and practices defined for community management is key to driving digital success. Read...

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Why Left-Brained Analysts Need Right-Brained Creatives
Analytics

Why Left-Brained Analysts Need Right-Brained Creatives

15y Neil Mason

Why Left-Brained Analysts Need Right-Brained Creat...

Consider this whole-brain approach to testing and experimentation. Read More...

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Google's Unhealthy Obsession With Speed
Search

Google's Unhealthy Obsession With Speed

15y Chris Copeland

Google's Unhealthy Obsession With Speed

Are the new Google Instant Pages short-term responses when consumers need long-term solutions? Read More...

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The Fight for Targeting Latinos Online
Marketing

The Fight for Targeting Latinos Online

15y Gustavo Razzetti

The Fight for Targeting Latinos Online

Reaching Latinos online can be difficult or misleading. How can we broaden the conversation and appeal to Latinos' interests? Read More...

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Half-Year Progress Report: Search in Japan
Asia

Half-Year Progress Report: Search in Japan

15y Andy Radovic

Half-Year Progress Report: Search in Japan

A six month roundup on search habits, client attitudes, and tech movements in Japan. Read More...

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Scene in Cannes: Reenact a Famous Viral Ad [Video]
Agency Spotlight

Scene in Cannes: Reenact a Famous Viral Ad [Video]

15y Zachary Rodgers

Scene in Cannes: Reenact a Famous Viral Ad [Video]

Popular ads get personal with green screen reenactments, courtesy of YouTube. Read More...

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Foursquare's Top Brands: Old Navy, 7 Eleven, Home Depot
Marketing

Foursquare's Top Brands: Old Navy, 7 Eleven, Home Depot

15y Christopher Heine

Foursquare's Top Brands: Old Navy, 7 Eleven, Home ...

Geo-social app now has 10 million users. Read More...

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Advertisers 'Like' Facebook to the Tune of $2B
Social

Advertisers 'Like' Facebook to the Tune of $2B

15y Christopher Heine

Advertisers 'Like' Facebook to the Tune of $2B

EMarketer's 2011 forecast puts social site ahead of Yahoo, Google. Read More...

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Brands on Pandora Go Far Beyond LivingSocial
Marketing

Brands on Pandora Go Far Beyond LivingSocial

15y Kate Kaye

Brands on Pandora Go Far Beyond LivingSocial

A variety of big brands are on Pandora online and in mobile. Read More...

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Harsh Words for Digital at Cannes Lions
Agency Spotlight

Harsh Words for Digital at Cannes Lions

15y Zachary Rodgers

Harsh Words for Digital at Cannes Lions

Elephant Cairo creative director calls for a return to "fun." Read More...

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Mobile Developments in Government Agencies [Video]
Media

Mobile Developments in Government Agencies [Video]

15y Tim McLaughlin

Mobile Developments in Government Agencies [Video]

How to design for multiple devices and how to incorporate content into websites that use mobile web technology. Read More...

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Hot' Doesn't Equal 'Profitable
Marketing

Hot' Doesn't Equal 'Profitable

15y Sean Carton

Hot' Doesn't Equal 'Profitable

Nine new lessons to learn if you want to avoid the mistakes of the past. Read More...

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Multivariate Test Construction
Acquisition

Multivariate Test Construction

15y Tim Ash

Multivariate Test Construction

Choose wisely between unconstrained and constrained designs as your test design will limit your options for data collection and data analysis. Read Mo...

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Lego Takes Crowdsourcing up a Notch
Agency Spotlight

Lego Takes Crowdsourcing up a Notch

15y Zachary Rodgers

Lego Takes Crowdsourcing up a Notch

At Cannes, co-creating products with consumers has become more than a smattering of buzzwords. Read More...

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Is Mobile Web Marketing Dead Due To Mobile Apps?
Asia

Is Mobile Web Marketing Dead Due To Mobile Apps?

15y Joshua Maa

Is Mobile Web Marketing Dead Due To Mobile Apps?

Coca-Cola's Chinese New Year campaign is a good example of using mobile web to achieve higher than expected results. Read More...

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Fans Inject HBO's True Blood Into Social Networks
Media

Fans Inject HBO's True Blood Into Social Networks

15y Lisa Lacy

Fans Inject HBO's True Blood Into Social Networks

Facebook interactive video app teases upcoming season of vampire drama. Read More...

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Proposed Law Could Affect Location Based Ads
Data insights

Proposed Law Could Affect Location Based Ads

15y Jack Marshall

Proposed Law Could Affect Location Based Ads

Bill calls for user consent for location-based ads. Read More...

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Inside Garnier's Green Campaign on YouTube
Data insights

Inside Garnier's Green Campaign on YouTube

15y Kate Kaye

Inside Garnier's Green Campaign on YouTube

YouTube stars come out for Garnier and others in branded video channels. Read More...

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Wendy's, Fox '#Love' Social Media for Father's Day
Social

Wendy's, Fox '#Love' Social Media for Father's Day

15y Christopher Heine

Wendy's, Fox '#Love' Social Media for Father's Day

Promotions run on Twitter, Facebook, and Foursquare. Read More...

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