Over 1,400 People Get Inside Evian's Baby Inside Video
Data insights

Over 1,400 People Get Inside Evian's Baby Inside Video

15y Ken Liebeskind

Over 1,400 People Get Inside Evian's Baby Inside V...

Over 1,400 people have inserted their images into Evian's new "Baby Inside" campaign video since launch. Read More...

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Half of UK Groupon Customers Bought 5 Deals
Marketing

Half of UK Groupon Customers Bought 5 Deals

15y Jack Marshall

Half of UK Groupon Customers Bought 5 Deals

Daily deals brand used by 10 percent of Great Britain. Read More...

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Amex and Facebook's 'Boot Camp' Contest Targets SMBs
Data insights

Amex and Facebook's 'Boot Camp' Contest Targets SMBs

15y Christopher Heine

Amex and Facebook's 'Boot Camp' Contest Targets SM...

Winners will get $25,000 and attend Facebook marketing training in Palo Alto, CA. Read More...

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Why Is the Television Business Determined to Destroy Itself?
Media

Why Is the Television Business Determined to Destroy Itself?

15y Andrew Solmssen

Why Is the Television Business Determined to Destr...

Apps could save the traditional television business, but only if the industry gets out of its own way. Read More...

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Hispanic + Social = $$
Community Management

Hispanic + Social = $$

15y Michael Della Penna

Hispanic + Social = $$

Brands need to embrace social media to build community and engagement with the U.S. Hispanic population. Read More...

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8 Questions About the State of Email Marketing
Email

8 Questions About the State of Email Marketing

15y Simms Jenkins

8 Questions About the State of Email Marketing

For all those worried about email in the days of Twitter and Facebook, learn some truths here. Read More...

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Placing First in Location Targeting
Media

Placing First in Location Targeting

15y Tessa Wegert

Placing First in Location Targeting

Without a geographic targeting strategy, creative investments can go to waste. Read More...

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Booming E-commerce in China: 5 Implications for Online Advertising and Marketing
Asia

Booming E-commerce in China: 5 Implications for Online Advertising and Mark...

15y Michael Zung

Booming E-commerce in China: 5 Implications for On...

China's e-commerce is now a US$720 billion industry; with this comes a dramatic shift in online advertising. Read More...

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Mercedes' 1st Gear on Foursquare: $1,000 Check-Ins [Video]
Social

Mercedes' 1st Gear on Foursquare: $1,000 Check-Ins [Video]

15y Christopher Heine

Mercedes' 1st Gear on Foursquare: $1,000 Check-Ins...

Marketing VP Steve Cannon talks social media marketing at NYIAS. Read More...

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Taco Bell Aims For Brand Positivity as Lawsuit Is Dropped
Social

Taco Bell Aims For Brand Positivity as Lawsuit Is Dropped

15y Kate Kaye

Taco Bell Aims For Brand Positivity as Lawsuit Is ...

Meanwhile, the restaurant chain gets unexpected buzz out of the fact that today is a special day for pot smokers. Read More...

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eBay Purchase Shows 'Where' Deals Niche Is Heading
Media

eBay Purchase Shows 'Where' Deals Niche Is Heading

15y Christopher Heine

eBay Purchase Shows 'Where' Deals Niche Is Heading

Online auction giant picks up location-based app maker Where.com in its latest move towards local commerce. Read More...

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Yahoo Hopes Data Retention Change Will Stop Search Share Bleeding
Data insights

Yahoo Hopes Data Retention Change Will Stop Search Share Bleeding

15y Jack Marshall

Yahoo Hopes Data Retention Change Will Stop Search...

Company hopes holding search data for six times longer will strengthen its products. Read More...

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Pepsi to Track TV Ad Performance Directly through iPhones
Media

Pepsi to Track TV Ad Performance Directly through iPhones

15y Douglas Quenqua

Pepsi to Track TV Ad Performance Directly through ...

Using TV tagging app IntoNow, the soda maker will let viewers tag TV commercials to generate social buzz. Read More...

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SEO Projection Modeling
Search

SEO Projection Modeling

15y Marios Alexandrou

SEO Projection Modeling

Start with a simple projection model, refine it, add upper and lower bounds, and incorporate feedback. Read More...

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Co-Dependency Much?
Marketing

Co-Dependency Much?

15y Robin Neifield

Co-Dependency Much?

Are we too dependent on Google and Facebook? Here are some tips to move forward with good digital marketing opportunities while protecting your long-t...

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5 Steps to Cook the 'Bacn'
Email

5 Steps to Cook the 'Bacn'

15y Mike Hotz

5 Steps to Cook the 'Bacn'

When you start sending spam's legitimate cousin, bacon emails, you're out of the fire and into the frying pan. Read More...

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QR Codes Gaining Momentum As New Engagement Channel
Data insights

QR Codes Gaining Momentum As New Engagement Channel

15y Andrea Fishman

QR Codes Gaining Momentum As New Engagement Channe...

The question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs? Re...

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Online Privacy – Do You Know How Much We Know?
Asia

Online Privacy – Do You Know How Much We Know?

15y Stephen Hay

Online Privacy – Do You Know How Much We Know?

Brands need to demonstrate they take privacy seriously. Consider these five tips to build sustainable trusting relationships with customers. Read More...

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Agencies Express Hope and Concern for 'Facebook Studio'
Social

Agencies Express Hope and Concern for 'Facebook Studio'

15y Christopher Heine

Agencies Express Hope and Concern for 'Facebook St...

Razorfish, CP+B, and others talk with ClickZ about the new forum. Read More...

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Yahoo Reports Problems with Microsoft Partnership Search Revenue
Media

Yahoo Reports Problems with Microsoft Partnership Search Revenue

15y Kate Kaye

Yahoo Reports Problems with Microsoft Partnership ...

Yahoo revenue in Q1 2011 fell 24 percent as display revenue rose 6 percent. Read More...

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Red Wings Celebrate Goal With Radio Tactic on Facebook
Data insights

Red Wings Celebrate Goal With Radio Tactic on Facebook

15y Christopher Heine

Red Wings Celebrate Goal With Radio Tactic on Face...

Detroit hockey club shows how popular social sites can act like broadcast channels. Read More...

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Zillow's Bundled Ad Offerings Helped Lift Revenue 74% in 2010
Display Advertising

Zillow's Bundled Ad Offerings Helped Lift Revenue 74% in 2010

15y Anna Maria Virzi

Zillow's Bundled Ad Offerings Helped Lift Revenue ...

Real estate site sees stronger growth in bundled ads for agents than in display advertising. Read More...

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AOL Video Reach Explodes in March
Data insights

AOL Video Reach Explodes in March

15y Jack Marshall

AOL Video Reach Explodes in March

Huffington Post acquisition helps boost AOL's video audience, as Google continues to dominate the space. Read More...

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Possible Facebook Commenting Change Worries Pharma Marketers
Social

Possible Facebook Commenting Change Worries Pharma Marketers

15y Kate Kaye

Possible Facebook Commenting Change Worries Pharma...

Facebook appears to be planning to prevent comment disabling on Pages, the platform used by all sorts of brand advertisers. Read More...

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In Email Marketing, First Impressions Matter More Than You Know
Advanced Email Marketing

In Email Marketing, First Impressions Matter More Than You Know

15y Ryan Deutsch

In Email Marketing, First Impressions Matter More ...

Email marketers need to reinvest in the front end of the customer lifecycle and focus on setting the tone for the ongoing email relationship. Read Mor...

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The Girl Scout Hispanic Marketing Playbook: 'Be Prepared'
Marketing

The Girl Scout Hispanic Marketing Playbook: 'Be Prepared'

15y Giovanni Rodriguez

The Girl Scout Hispanic Marketing Playbook: 'Be Pr...

It takes more than language and technology to engage Hispanics. Read More...

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Calculating the Value of a Review Shared on Facebook
Social

Calculating the Value of a Review Shared on Facebook

15y Cathy Halligan

Calculating the Value of a Review Shared on Facebo...

Three steps for increasing the number of "shares" to Facebook. Read More...

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