The move marks one of many in IBM's path toward building its marketing analytics business. Read More...
View articleSingh will work for Frank Cooper, the chief consumer engagement officer who has changed PepsiCo's marketing philosophy. Read More...
View articleMorgan Guenther, president of TiVo from 2001-2003, will lead a joint venture of Conde Nast, Hearst, Meredith, News Corp, and Time. Read More...
View articleThe company hopes to diversify its Facebook-centric services and could potentially attract more small businesses because of the deal. Read More...
View articleSyncapse's research shows coffee giant and McDonald's Facebook fans spend more on their products than what most big brands see. Read More...
View articleUsers have contributed more than 5,000 videos and viewed more than two million since late March. Read More...
View articleWeeWorld users download and interact with Skintimate "auras" to the tune of 35 million impressions. Read More...
View articleStarbucks, Budweiser and Lexus attach themselves to streaming music app in latest sign blue-chip advertisers don't need convincing of device's viabili...
View articleLocation will help service new and existing clients in the region such as American Express, Cadbury and AT&T. Read More...
View articleA survey of B2B mobile app developers provides insights into why some applications rise to the top spot in app stores. Read More...
View articleEducate your client on how to handle other companies' pitches and encourage them to involve you in the process. Read More...
View articleDisproving the myths of crowdsourcing and proving why it can be an asset. Read More...
View articleUsing the Net Present Value formula, you can show your CFO the value of consumer-generated content on your site. Read More...
View articleIn the last week, Foursquare and Yelp have unveiled initiatives placed directly in one another's established terrains. Read More...
View articleNew social media consulting company NM Incite promises to help brands put social media monitoring data to use in broader strategic ways. Read More...
View articleThe start-up, inundated with requests from business owners and marketing agencies, says its building a system to automate its approval processes. Read...
View articleTristan Walker, the 25-year-old in charge of Foursquare's brand relationships, describes the company's process for selling branded badges and the evol...
View articleAdaline Lau, former senior reporting at Marketing Magazine, will oversee ClickZ's editorial operations in Incisive Media's Hong Kong office. Read More...
View articleMarketers must assess their answers to a variety of metrics-related questions to determine the effectiveness of their message and the context in which...
View articleMixing advertising in with the editorial was key to increasing performance Read More...
View articleTips and testing methods for helping users once they get to your site and optimizing their experience. Read More...
View articleU.K. users visited social networking sites more than they did search engines during May, according to Hitwise. Read More...
View articleMedia General's sales teams in its TV-only markets have begun selling Yahoo inventory. The expansion is expected to boost Media General's Yahoo displa...
View articleCrass video, released today, is the first of three sponsored shorts their new studio created for Orbit. Read More...
View articleProfessional baseball teams making heavy use of sites like Facebook, Foursquare, Twitter, and Groupon. Read More...
View articleExecs suggest platform will only really offer value to those already investing in broad social media activity. Read More...
View articleComments the companies were willing to reveal to ClickZ suggest both believe the draft bill needs work. Consumer groups and the Interactive Advertisin...
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