Agencies, and their clients, are focused on the arbitrary act of getting clicks, whereas the publisher is focused on selling products. Can agencies an...
View articleSearch engines want to know the same things about your business that searchers want to know. Here are some things to do to avoid wasting your search m...
View articleOnce you gain prospects, how do you convert them to clients and subscribers through e-mail marketing? Read More...
View articleWhat ClickZ's editors are reading: Digital Shop Sets Up Social-Media Fund for Marketers (AdAge) AOL Acquires Martial Arts Site Seven Twitter Spam Tech...
View articleTransparency is such an uplifting word, it's easy to forget what a mess it can create Read More...
View articleIf you haven't already seen it, the official site of full service agency BooneOakley is worth a look Read More...
View articleWhether advertisers find behavioral targeting on the video site, enabled by AudienceScience, worthy of the premium cost remains to be seen. Read More...
View articleSponsored site uses Bing search to simplify Twitter's sometimes confusing trending topics. Read More...
View articleiCrossing builds mobile site for new Prius; Las Vegas Sands taps Experian; Fleishman-Hillard hires a mommy blogger. Read More...
View articleIn search of ideas that drive results? Here are one dozen ways to help develop game-changing digital campaign ideas. Read More...
View articleReasons why e-mail recipients click the spam button and why ISPs block e-mail. Read More...
View articleThere is a strong temptation to write your strategy as part of your objective. Don't do it. Read More...
View articleSummer is prime time for harvesting links for the year-end holiday season. Read More...
View articleBBC Worldwide, the commercial arm responsible for the monetization of the British broadcaster's international assets, has announced a 56.2 percent inc...
View articleAccording to the AG's Office, a cosmetic surgery company directed employees to post positive reviews of its services online. Read More...
View articleAn attempt to reduce the morass of online conversations to a single benchmark. Read More...
View articleAdGooroo report finds Microsoft is taking a quality-over-quantity approach with its relaunched search experience. Read More...
View articleNielsen expanded its online audience measurement panel and added to it members of its TV/Web convergence panel, but some believe panel-based approache...
View articleAverage cost-per-click rates in June for Auto, Finance, Retail, and Travel categories. Read More...
View articleY&R Brands supports Toshiba "Set Me Free" campaign; Specific Media in deal with East Coast car dealer group; AOL's Adtech names head of sales. Rea...
View articleTwo industry groups help shape social media advertising. Read More...
View articleYou need more than just a Twitter account. You need a social media strategy and goals for success. Read More...
View articleWhat's the best way to spend ad dollars online? Sponsor online scripted content, says Justine Bateman. Read More...
View articleWhat ClickZ's editors are reading this morning: Microsoft Pitches Razorfish to Big Agencies (WSJ) Twitter Nabs Corporate Counsel From Google (NYT Bits...
View articleIt's not uncommon for companies with lots of products to maintain multiple official Twitter accounts Read More...
View articleFIC will handle local ad sales for a number of MySpace's non-U.S. operations. Read More...
View articleCash to fuel national expansion through acquisitions and organic growth. Read More...
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