Bing and Sony Test New iPhone Formats From AdMob
Media

Bing and Sony Test New iPhone Formats From AdMob

17y Ken Liebeskind

Bing and Sony Test New iPhone Formats From AdMob

Bing ad from Universal McCann utilizes the syndicated search format. Read More...

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Moonfruit Accuses Twitter of Pulling Viral Campaign
Media

Moonfruit Accuses Twitter of Pulling Viral Campaign

17y Jack Marshall

Moonfruit Accuses Twitter of Pulling Viral Campaig...

Web technology firm says Twitter manually removed the #moonfruit hashtag from its trending topics. Read More...

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Seven Ways to Reach Your Online Audience More Effectively
Actionable Analysis

Seven Ways to Reach Your Online Audience More Effectively

17y Heidi Cohen

Seven Ways to Reach Your Online Audience More Effe...

Do you know where your audience is? Read More...

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Case Study: An Amusement Park E-mail Misses the Mark
Email

Case Study: An Amusement Park E-mail Misses the Mark

17y Jeanne Jennings

Case Study: An Amusement Park E-mail Misses the Ma...

Think big companies are better at effective e-mail marketing? Think again. Read More...

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Getting an SEO Education
Search

Getting an SEO Education

17y Mike Grehan

Getting an SEO Education

What are the best qualifications for someone looking to get into SEO? Are there any? Read More...

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New York AG to Sue Tagged for E-Mail Abuses
Media

New York AG to Sue Tagged for E-Mail Abuses

17y Zachary Rodgers

New York AG to Sue Tagged for E-Mail Abuses

Letter from Andrew Cuomo's office alleges social network engaged in spamming and deceptive e-mail practices. Read More...

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Best Buy to Boost Tivo Marketing Spend in Wide-Ranging Deal
Media

Best Buy to Boost Tivo Marketing Spend in Wide-Ranging Deal

17y Kate Kaye

Best Buy to Boost Tivo Marketing Spend in Wide-Ran...

In addition to boosting marketing expenditures on Tivo, the partnership may lead to new ad formats on the Tivo platform and Tivo integration with Best...

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Russia and Brazil Top Social Network Engagement Rankings
Audience

Russia and Brazil Top Social Network Engagement Rankings

17y Jack Marshall

Russia and Brazil Top Social Network Engagement Ra...

Recent data from comScore's World Metrix audience measurement service reveal that Russia and Brazil had by far the most engaged social networking audi...

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Digitas Recruits Stephan Beringer to Drive Global Strategy
Media

Digitas Recruits Stephan Beringer to Drive Global Strategy

17y Kate Kaye

Digitas Recruits Stephan Beringer to Drive Global ...

Beringer will lead operations in several countries outside the U.S. He's the second exec this week to join from Tribal. Read More...

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Prepare Your Paid Search for the Google OS
Paid Search

Prepare Your Paid Search for the Google OS

17y Kevin Lee

Prepare Your Paid Search for the Google OS

Chrome OS may be a year away, but marketers should start thinking now about how to use it to leverage their PPC campaigns. Read More...

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When Ads Are a Labor of Love
Marketing

When Ads Are a Labor of Love

17y Anna Maria Virzi

When Ads Are a Labor of Love

Scores of people vie to produce a single video ad that may earn one winner $2,500. Is this the future of advertising? Read More...

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Surprise and Delight High-Value Customers
Analytics

Surprise and Delight High-Value Customers

17y Jack Aaronson

Surprise and Delight High-Value Customers

Tips from the luxury brands to help you keep your best customers. Read More...

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Newspapers: Stop Whining and Act
Media

Newspapers: Stop Whining and Act

17y Vin Crosbie

Newspapers: Stop Whining and Act

The Web is here to stay. Newspapers need to stop feeling sorry for themselves and change their business models. Read More...

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Execs & Accounts: Metal Toad Media, Big Interactive, Ogilvy PR
Media

Execs & Accounts: Metal Toad Media, Big Interactive, Ogilvy PR

17y ClickZ News Staff

Execs & Accounts: Metal Toad Media, Big Interactiv...

Metal Toad Media is tapped for Emmys.com relaunch; Big Interactive hires Ashe; Ogilvy PR hires Rachel Polish to lead digital WOM and social strategy. ...

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ClickZ to Host Social Media & Video Forum with YouTube and Google
Media

ClickZ to Host Social Media & Video Forum with YouTube and Google

17y Zachary Rodgers

ClickZ to Host Social Media & Video Forum with You...

Nowhere is the growing cross-pollination of search, video and social media more evident than at Search Engine Strategies, the mother of all search con...

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Marketers to Cut U.S. Social Network Ad Spend in '09
Media

Marketers to Cut U.S. Social Network Ad Spend in '09

17y Zachary Rodgers

Marketers to Cut U.S. Social Network Ad Spend in '...

EMarketer predicts major sites will suffer this year, but report doesn't measure many forms of spending. MySpace will enjoy more than double Facebook'...

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Open Rates for Marketing E-mail On the Rise, Says Epsilon
Media

Open Rates for Marketing E-mail On the Rise, Says Epsilon

17y Fred Aun

Open Rates for Marketing E-mail On the Rise, Says ...

Study hints at improved relevance and list hygiene. Read More...

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Huggies Sponsors Circle of Moms Facebook App
Media

Huggies Sponsors Circle of Moms Facebook App

17y Fred Aun

Huggies Sponsors Circle of Moms Facebook App

Deal represents Kimberly-Clark brand's first close contextual integration with an app. Read More...

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Execs & Accounts: Digitas, Traffiq, Blue Sky Factory
Media

Execs & Accounts: Digitas, Traffiq, Blue Sky Factory

17y ClickZ News Staff

Execs & Accounts: Digitas, Traffiq, Blue Sky Facto...

Digital grabs Ross from Tribal; Hires at Traffiq, Blue Sky, and Teracent; BBDO unveils GE campaign. Read More...

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Getting Creative With Back-to-School Campaigns
Media

Getting Creative With Back-to-School Campaigns

17y Tessa Wegert

Getting Creative With Back-to-School Campaigns

Media buyers must start now to ensure that their clients' promotions rise above the clutter in the coming months. Study these examples. Read More...

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E-Mail List Purchase: A Shortcut to Success?
Email

E-Mail List Purchase: A Shortcut to Success?

17y Derek Harding

E-Mail List Purchase: A Shortcut to Success?

There are no shortcuts to building a good e-mail list. And list purchase, like e-mail append, is all about the shortcut. Read More...

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Datacratic National Committee
Media

Datacratic National Committee

17y Kate Kaye

Datacratic National Committee

The Obama campaign turned Democratic National Committee grassroots project, Organizing for America, is all about the data Read More...

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Is Levick's Title the Key to Platform-A's Fate?
Media

Is Levick's Title the Key to Platform-A's Fate?

17y Kate Kaye

Is Levick's Title the Key to Platform-A's Fate?

ClickZ isn't the only industry trade to notice the absence of Platform-A in today's AOL press release about the appointment of Kate Burns as head of i...

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Chrome OS: Validation for Interactive Ad Community
Media

Chrome OS: Validation for Interactive Ad Community

17y Zachary Rodgers

Chrome OS: Validation for Interactive Ad Community

With the announcement last night that it will launch a lightweight OS optimized for Web apps that run on Netbooks, Google has set its sights on a futu...

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More Phorm ISP Partners Jump Ship, Beginning of the End?
Marketing

More Phorm ISP Partners Jump Ship, Beginning of the End?

17y Jack Marshall

More Phorm ISP Partners Jump Ship, Beginning of th...

ISP TalkTalk bails on Phorm, leaving the company high and dry in the U.K. Read More...

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Q Interactive Buys Postmaster Direct, Growing E-Mail Ad Network
Media

Q Interactive Buys Postmaster Direct, Growing E-Mail Ad Network

17y Zachary Rodgers

Q Interactive Buys Postmaster Direct, Growing E-Ma...

Postmaster Direct holds a patent on double opt-in e-mail marketing; the two lists will be offered separately. Read More...

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Microsoft Takes Cue from Obama in Health Vault Campaign
Media

Microsoft Takes Cue from Obama in Health Vault Campaign

17y Kate Kaye

Microsoft Takes Cue from Obama in Health Vault Cam...

In the hopes of convincing people to use its Health Vault service, Microsoft implies support for elements of the President's healthcare plan, and mimi...

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