Amazon to Buy Zappos. What Impact on Their Cultures?
Media

Amazon to Buy Zappos. What Impact on Their Cultures?

17y Zachary Rodgers

Amazon to Buy Zappos. What Impact on Their Culture...

Amazon's just-announced deal acquire all of Zappos.com stock in a transaction worth more than $800 million will fuse two enormous Internet companies R...

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Has Google's Trademark Shift Caused A Spike In Use?
Media

Has Google's Trademark Shift Caused A Spike In Use?

17y Zachary Rodgers

Has Google's Trademark Shift Caused A Spike In Use...

What ClickZ's editors are reading today: Has Google's New Trademark Policy Caused A Spike In Use? (Search Engine Land) Yahoo to Acquire Social E-Mail ...

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Facebook Is Confusing Its Advertisers
Media

Facebook Is Confusing Its Advertisers

17y Zachary Rodgers

Facebook Is Confusing Its Advertisers

Ok, this may be a bit of a cheap shot, but take a look at the above litany of complaints posted to Facebook's latest status update directed to its adv...

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Head of IAC Advertising Solutions Stalzer Steps Down
Media

Head of IAC Advertising Solutions Stalzer Steps Down

17y Kate Kaye

Head of IAC Advertising Solutions Stalzer Steps Do...

In the interim, the ad solutions leadership team will report directly to Thomas McInerney, IAC's CFO. Read More...

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Washington Post-Owned Digital Ad Firm Branches Out, Changes Name
Media

Washington Post-Owned Digital Ad Firm Branches Out, Changes Name

17y Kate Kaye

Washington Post-Owned Digital Ad Firm Branches Out...

The Washington Post Company bought CourseAdvisor, a lead gen firm, in 2007 to drum up additional revenue from education advertisers. Read More...

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Axe Lanches Branded Game for iPhone and Other Platforms
Media

Axe Lanches Branded Game for iPhone and Other Platforms

17y Lisa Lacy

Axe Lanches Branded Game for iPhone and Other Plat...

Pogo Xtreme game was developed by mobile ad network Greystripe. Read More...

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Its Eye on Real Social Cash, Adknowledge Buys Virtual Currency Platform
Media

Its Eye on Real Social Cash, Adknowledge Buys Virtual Currency Platform

17y Fred Aun

Its Eye on Real Social Cash, Adknowledge Buys Virt...

Virtual currency can be provided to users who sign up for advertising offers. Read More...

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The Essence of Social Grace
Social

The Essence of Social Grace

17y Dave Evans

The Essence of Social Grace

The difference between black hat and white hat in social media marketing has more to do with intent than actual practice. Read More...

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Creative Is the 'Last Mile' in Behavioral Targeting
Data insights

Creative Is the 'Last Mile' in Behavioral Targeting

17y Brian Massey

Creative Is the 'Last Mile' in Behavioral Targetin...

It stands to reason that an industry adept at sorting through data and analyzing Web content in real-time would find a way to optimize online display ...

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Increasing Readership for Your E-Newsletter
Email

Increasing Readership for Your E-Newsletter

17y Karen Gedney

Increasing Readership for Your E-Newsletter

Want to build your e-newsletter's audience? Try these tips. Read More...

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AT&T to Rep Yahoo Display, Risks for Newspaper Consortium
Media

AT&T to Rep Yahoo Display, Risks for Newspaper Consortium

17y Zachary Rodgers

AT&T to Rep Yahoo Display, Risks for Newspaper...

AT&T's 5,000 local sellers will push Yahoo's display inventory, but deal could undermine its 800-strong newspaper consortium. Read More...

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Yahoo's Second Quarter Marked by Intensive Advertiser Planning
Media

Yahoo's Second Quarter Marked by Intensive Advertiser Planning

17y Zachary Rodgers

Yahoo's Second Quarter Marked by Intensive Adverti...

Bartz says company's goals include mid-market advertiser growth and investments in product and marketing. Read More...

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'Goode Job' Goes To...
Media

'Goode Job' Goes To...

17y Anna Maria Virzi

'Goode Job' Goes To...

The Murphy-Goode Winery social media manager's job -- officially known as a wine country lifestyle correspondent -- goes to Hardy Wallace of Atlanta, ...

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ESPN's Big Market Sports Sites Light on Local Ads
Media

ESPN's Big Market Sports Sites Light on Local Ads

17y Kate Kaye

ESPN's Big Market Sports Sites Light on Local Ads

Think ESPN focuses too much on big market teams now? Well, in keeping with its Chicago-centric site , the firm now plans to launch sites dedicated to ...

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YouTube Challenges Monetization Myths
Media

YouTube Challenges Monetization Myths

17y Zachary Rodgers

YouTube Challenges Monetization Myths

What ClickZ's editors are reading: YouTube Challenges Monetization Myths Social Marketing Study Links Deep Engagement to Financial Performance Ad Star...

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Yahoo's New Homepage Design Is Less About Yahoo
Media

Yahoo's New Homepage Design Is Less About Yahoo

17y Zachary Rodgers

Yahoo's New Homepage Design Is Less About Yahoo

Experience puts non-Yahoo content in in-page modules, wrapped together with contextual ads. Read More...

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FedEx Enlists Fred Willard, Bob Odenkirk for 'Infomercial' Campaign
Media

FedEx Enlists Fred Willard, Bob Odenkirk for 'Infomercial' Campaign

17y Douglas Quenqua

FedEx Enlists Fred Willard, Bob Odenkirk for 'Info...

Videos aim to explain small business services without boring potential customers to tears. Read More...

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ICANN Changes Could Lead to Brand-Specific Domains
Media

ICANN Changes Could Lead to Brand-Specific Domains

17y Elizabeth Gardner

ICANN Changes Could Lead to Brand-Specific Domains

Will .com and .net be followed by .toyota and .pepsi? Read More...

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Video News Reports Aim to Lure Health Industry Advertisers
Media

Video News Reports Aim to Lure Health Industry Advertisers

17y Lisa Lacy

Video News Reports Aim to Lure Health Industry Adv...

NewsProNet and HealthDay launch syndicated video service with local healthcare advertisers in mind. Read More...

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25 Ways to Make Friends, Fans, and Followers
Media

25 Ways to Make Friends, Fans, and Followers

17y Harry Gold

25 Ways to Make Friends, Fans, and Followers

How the brands can tap the social Web to connect with customers and prospects. Read More...

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Does Tweeting Generate Any Lasting Value?
Marketing

Does Tweeting Generate Any Lasting Value?

17y Gary Stein

Does Tweeting Generate Any Lasting Value?

Twitter's trending topics hold opportunity for brands to connect with consumers. Read More...

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Recognize Customers as Individuals, Part 3
Analytics

Recognize Customers as Individuals, Part 3

17y Neil Mason

Recognize Customers as Individuals, Part 3

Advancements in Web site usability tools promise to improve insights about online customer experiences and expectations. Here's a look at the evolutio...

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Mid-Summer's Roundup: Emmys, Comcast, and Rovi
Media

Mid-Summer's Roundup: Emmys, Comcast, and Rovi

17y Todd Krieger

Mid-Summer's Roundup: Emmys, Comcast, and Rovi

Will television and online programming and advertising ever converge into one platform? Despite some obstacles, there's still promise. Read More...

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Top Mobile Ad Spenders by Vertical; Top Handsets by Ad Impression Share
Data insights

Top Mobile Ad Spenders by Vertical; Top Handsets by Ad Impression Share

17y Jack Marshall

Top Mobile Ad Spenders by Vertical; Top Handsets b...

Study: Entertainment ads top mobile ad spending; Apple iPhones serve up more ads than any other mobile device. Read More...

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ESPN's Local Content Plans Include Web, Mobile
Media

ESPN's Local Content Plans Include Web, Mobile

17y Zachary Rodgers

ESPN's Local Content Plans Include Web, Mobile

What ClickZ's editors are reading: ESPN's Local Vision for Web, Mobile and Cable (NYT) Mapvertising network Lat49 Raises $1.5 Million Patch Media CEO ...

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Former AOL Media Networks Chief Named CEO at The Weather Channel
Media

Former AOL Media Networks Chief Named CEO at The Weather Channel

17y Fred Aun

Former AOL Media Networks Chief Named CEO at The W...

While at AOL, Michael Kelly was involved in the acquisitions of Advertising.com and Third Screen Media. Read More...

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AOL Investing in Self-Serve Ad Tools
Media

AOL Investing in Self-Serve Ad Tools

17y Zachary Rodgers

AOL Investing in Self-Serve Ad Tools

Tim Armstrong co-opts a mainstay of Google's ad menu, as he wraps up his first 100 days as CEO. Read More...

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