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View articleA long-awaited deal includes some surprises and unanswered questions. Read More...
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View articleYahoo just released the above photo, in which Ballmer wields a huge purple pen to sign today's landmark 10-year search deal Read More...
View articleMicrosoft will provide search technology on Yahoo sites for the next 10 years. Read More...
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View articleHow to repair damage caused by e-mail marketing messages that are unrecognized, unexpected, or unwanted. Read More...
View articleWill principles embraced by the Interactive Advertising Bureau and other industry stave off more stringent oversight of behavioral marketing? Read Mor...
View articleGoogle topped the list of both parent companies and Web brands in June, according to Nielsen Online. Read More...
View articleWhat ClickZ's editors are reading: Google Sells Its AOL Stake Back to Time Warner (WSJ) The $283 million transaction was processed earlier this month,...
View articleConventional wisdom says the imminent deal between Microsoft and Yahoo will be structured as a search syndication partnership Read More...
View articleDeal won't necessarily lead to greater adoption of Google TV by the firm's search advertisers, but it does promise to evolve TV ad testing. Read More...
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View articleIf you practice do-it-yourself online ad buying, check out this extensive list of solutions. Read More...
View articleSchool president Pippa Seichrist discusses the School of Pop Culture Engineering's approach to careers in advertising and marketing. Read More...
View articleTechnology allows marketers to become smarter about where to allocate marketing budgets. But they must first define success metrics. Read More...
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