When running multiple ad networks concurrently, either as a test or part of a large campaign, it's important to understand how their targeting strateg...
View articleA close look at the "Your site on the web" reports of GWT. Read More...
View articleClear Channel-owned seller will not replace Pandora"s in-house sales. Read More...
View articleThe founders of online video ad network Tremor Media announced yesterday they will leave the company. Read More...
View articleProgram allows ad buyers to create custom audience segments, then export them to ad networks. Read More...
View articleTo be effective, a digital marketing analytics team needs these three skill sets. Can one person possess them all? Read More...
View articleFollow Sir Topham Hat's rule: be useful. Read More...
View articleIAC teams up with media entrepreneur Ben Silverman on one venture and names Ricky Van Veen to lead another one. Both projects hold promise for online ...
View articleIn response to news that Radio Shack is re-branding itself as "The Shack," @glenngabe tweeted: "How about Digital Shack? Mobile Shack? Tech Shack?. Re...
View articleWhat ClickZ's editors are reading: Google Billboard Campaign Touts Google Apps -- Billboards in four cities will display a different message every day...
View articleAfter a mayoral hopeful was forced to pull his ads, Florida candidate for state representative Christopher Mitchell didn't want to risk flouting the s...
View articleAir travelers get 20 minutes' free Web Access in exchange for watching a 30-second video ad. Read More...
View articleEric Schmidt steps down from Apple's board; Expedia.com taps The Martin Agency; Euro RSCG 4D gets managing director. Read More...
View articleA service that links up reporters and sources offers six characteristics for a social media approach that can be applied to just about all businesses....
View articleDoes your e-mail marketing strategy included inbound e-mails? It should. Here's why. Read More...
View articleFour ways that digital agencies can help build a relationship with a client. Read More...
View articleNew image search engines could increase traffic to your site through image search. What these engines have to offer. Read More...
View articleDespite media attention, Twitter attracted just over a tenth of the number of users Facebook did in May 2009. Read More...
View articleOkay, I'm in double trouble on Twitter. Someone or something is posing as me on Twitter - not once, but twice. My image and bio can be found on at lea...
View articleHow might the Microsoft/Yahoo search ad pact affect Yahoo's newspaper partners? It's a question I asked aloud Wednesday morning when the deal was offi...
View articleThe service will initially launch as a six-month pilot, during which all ads have already been sold exclusively through WPP-owned agency, Group M. Rea...
View articleAs its digital presence evolves, nonprofit media organization is taking special care with sponsorships of new platforms. Read More...
View articleBecause the combined Microsoft and Yahoo search market share in Europe is still small, the tie-up will not deliver a quick fix in providing a serious ...
View articleInformal poll suggests Yahoo move brings no guaranteed cha-ching for Bing. Read More...
View articleReach and Frequency Planner is meant to give brand advertisers confidence to spend more on Internet advertising. Read More...
View articleWhittmanHart New York to support relaunch of ILoveNY.com; Toy New York hires Grateroles as interactive art director; OPA names marketing SVP. Read Mor...
View articleYou don't need to be an analytics ninja to set up a few helpful segments. Remember, metrics based on averages produce average results. Read More...
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