Making Quantitative Sense of the Social Web
Social

Making Quantitative Sense of the Social Web

17y Dave Evans

Making Quantitative Sense of the Social Web

Combine tactical measures and conversational data to devise a way to determine the return on social media investments. Read More...

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How Social Media Sites Should Use Internal SEO, Part 2
Search

How Social Media Sites Should Use Internal SEO, Part 2

17y Erik Dafforn

How Social Media Sites Should Use Internal SEO, Pa...

More ways that social media sites could increase natural search traffic with a few SEO tweaks. Read More...

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Go With What Works
Email

Go With What Works

17y Karen Gedney

Go With What Works

Need copy for a new e-mail marketing campaign? There is no need to start from scratch. Read More...

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Morning Reads: Search Queries Mirror Economy, Can MySpace be a Comeback Kid?
Media

Morning Reads: Search Queries Mirror Economy, Can MySpace be a Comeback Kid...

17y Zachary Rodgers

Morning Reads: Search Queries Mirror Economy, Can ...

Google Searches Mirror the Economy (Fortune) Google queries for terms like "investments" closely match the stock market's performance, according to a ...

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Quote of the Day: Carol Bartz on AOL Deal
Media

Quote of the Day: Carol Bartz on AOL Deal

17y Zachary Rodgers

Quote of the Day: Carol Bartz on AOL Deal

Just two weeks after she criticized Twitter's founders for apparently ruling out a sale ("Never is a long time," she said), you wouldn't expect Yahoo ...

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Some Positive Signs for Advertisers in Bing's First Week
Media

Some Positive Signs for Advertisers in Bing's First Week

17y Zachary Rodgers

Some Positive Signs for Advertisers in Bing's Firs...

Microsoft has reason to be cheerful as its new search brand makes waves with users, but the real test lies ahead. Read More...

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San Diego Online News Vet Heads Home to Run New Venture
Media

San Diego Online News Vet Heads Home to Run New Venture

17y Kate Kaye

San Diego Online News Vet Heads Home to Run New Ve...

As president of two-month old San Diego News Network, Chris Jennewein and his ad sales team are going after less-typical local advertisers. Read More...

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Execs & Accounts: Toyota, Peer39, MRM Worldwide, SeeWhy
Media

Execs & Accounts: Toyota, Peer39, MRM Worldwide, SeeWhy

17y Zachary Rodgers

Execs & Accounts: Toyota, Peer39, MRM Worldwid...

EVB-created site will introduce third-generation Prius; Peer39 brings on Warren Mays; SeeWhy hires a CEO.; MRW retains group creative director. Read M...

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The Dawn of a Totally New Mobile Marketing
Marketing

The Dawn of a Totally New Mobile Marketing

17y Gary Stein

The Dawn of a Totally New Mobile Marketing

A massive evolution in mobile services and devices should make mobile an absolution marketer's paradise. Read More...

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A Monster Week in Online Video That Wasn't
Media

A Monster Week in Online Video That Wasn't

17y Todd Krieger

A Monster Week in Online Video That Wasn't

Hulu and YouTube help sites make headlines, but online video evolves in fits and starts. Read More...

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Ten Ways to Strengthen Relations With Your Media Reps
Media

Ten Ways to Strengthen Relations With Your Media Reps

17y Harry Gold

Ten Ways to Strengthen Relations With Your Media R...

Media reps will fight harder and give better deals to people they like and respect. Here are some quick tips to show the love. Read More...

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Businesses Must Gear Up for Growth
Analytics

Businesses Must Gear Up for Growth

17y Neil Mason

Businesses Must Gear Up for Growth

Start by mapping out how measurement and analytics will support your company's recovery. Read More...

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Online Video Use Rises in April
Audience

Online Video Use Rises in April

17y Enid Burns

Online Video Use Rises in April

Internet users watch more video, with YouTube as the top source for content online. Read More...

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Bing Advertised: T-minus Two Hours to Microsoft's Live Infomercial on Hulu
Media

Bing Advertised: T-minus Two Hours to Microsoft's Live Infomercial on Hulu

17y Zachary Rodgers

Bing Advertised: T-minus Two Hours to Microsoft's ...

Judging by the reactions of many, Microsoft has come off as trying a bit too hard to transform its new search brand into an overnight success Read Mor...

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Tweet of the Day: "Inventory, inventory..."
Media

Tweet of the Day: "Inventory, inventory..."

17y Anna Maria Virzi

Tweet of the Day: "Inventory, inventory..."

"'Inventory, inventory, remnant, remnant.' I feel like I'm in a wholesaler's mtng on 7th ave." --Helen Klein Ross a.k.a Read More...

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Ads Spotted in Celebrity Gossip Site Photos
Media

Ads Spotted in Celebrity Gossip Site Photos

17y Enid Burns

Ads Spotted in Celebrity Gossip Site Photos

Online publishers deploy ads that connect consumers to commerce sites selling items seen on Angelina Jolie, Halle Barry, and other beautiful people. R...

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Internet Ad Spending Declined in Q1, Says IAB
Media

Internet Ad Spending Declined in Q1, Says IAB

17y Fred Aun

Internet Ad Spending Declined in Q1, Says IAB

Companies spent about $5.5 billion on Internet advertising during the first three months of 2009, a 5 percent decline from the same period in 2008. Re...

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Execs & Accounts UK & EU: OglivyOne, Videoplaza, BIMA
Marketing

Execs & Accounts UK & EU: OglivyOne, Videoplaza, BIMA

17y Jack Marshall

Execs & Accounts UK & EU: OglivyOne, Videoplaza, B...

OgilvyOne makes Birss digital head; Videoplaza signs U.K. clients; BIMA names Cooke chairman. Read More...

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The State of Digital Marketing, 2009
Actionable Analysis

The State of Digital Marketing, 2009

17y Shane Atchison

The State of Digital Marketing, 2009

TNS Media CEO Dean DeBiase explains how digital marketing is both a blessing and a curse and outlines three industry trends. Read More...

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Display and Search Advertising: Neither Cannot Stand Alone
Marketing

Display and Search Advertising: Neither Cannot Stand Alone

17y Sean Carton

Display and Search Advertising: Neither Cannot Sta...

A new measurement system tracks how conversions happen when combining display advertising and search. It's just a start, but it's long overdue. Read M...

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Midyear Checkup for Your E-Mail Marketing Efforts
Email

Midyear Checkup for Your E-Mail Marketing Efforts

17y Jeanniey Mullen

Midyear Checkup for Your E-Mail Marketing Efforts

A review of your e-mail strategy should include these four points. Read More...

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SEO From a Pro: How to Market Your New Web Site
Search

SEO From a Pro: How to Market Your New Web Site

17y Julie Batten

SEO From a Pro: How to Market Your New Web Site

Non-Linear Creations' Helen Overland talks about marketing a new Web site with SEO. Read More...

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Burnett Leaves Google to Head Facebook Self-Serve Ad Unit
Media

Burnett Leaves Google to Head Facebook Self-Serve Ad Unit

17y Kate Kaye

Burnett Leaves Google to Head Facebook Self-Serve ...

A U.S. Department of Justice investigation serves as a backdrop to the steady stream of online ad industry executives moving to competitive firms. Rea...

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U.K. Advertisers Capitalize on Falling Online Display Costs
Marketing

U.K. Advertisers Capitalize on Falling Online Display Costs

17y Jack Marshall

U.K. Advertisers Capitalize on Falling Online Disp...

Nielsen Online finds that advertisers are buying more display ads as ad rates continue to drop. Read More...

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FTC Goes After Alleged Click Fraud and Spam Perpetrator
Media

FTC Goes After Alleged Click Fraud and Spam Perpetrator

17y Kate Kaye

FTC Goes After Alleged Click Fraud and Spam Perpet...

The Federal Trade Commission alleges an obscure Internet service provider caused consumer harm by engaging in click fraud, phishing scams, and witting...

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NBA Pushes Recording of Finals through TiVo Ads
Media

NBA Pushes Recording of Finals through TiVo Ads

17y Douglas Quenqua

NBA Pushes Recording of Finals through TiVo Ads

Just in time for the basketball finals, the NBA will get premium placement for special footage and features in TiVo's television recording platform. R...

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Execs & Accounts: David&Goliath, Arc Worldwide, PointRoll
Agency Spotlight

Execs & Accounts: David&Goliath, Arc Worldwide, PointRoll

17y Enid Burns

Execs & Accounts: David&Goliath, Arc Worldwide, Po...

David&Goliath hires an associate creative director; Leo Burnett's Arc Worldwide names chief creative officer; PointRoll expands its West Coast team. R...

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