The online ad industry has grown and thrived, in part, some would argue, with the help of business method patents Read More...
View articleOne question I had for Frank Eliason, director of Comcast's digital care: Has he ever been tempted to throw up his hands and say, I don't care! He ins...
View articleOnline newspaper ad revenues dropped again in Q1 2009 according to numbers published by The Newspaper Association of America. Read More...
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View articleDissatisfied with ad networks "audience" targeting, the Interpublic Group media firm has launched its own platform for segmenting audiences and target...
View articleMolecular names executive to head data and analytics group; IQ Interactive wins CIT Group ad account; Imagination agency creates online travel video s...
View articleDefining what's involved in digital analytics could mean the difference between collecting lots of data and getting actionable insights. Read More...
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View articleThese digital video programs offer opportunities for brands and content creators to collaborate. Read More...
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View articleWhen investment banker Terence Kawaja, managing director, GCA Savvian Advisors, decides to leave his day job, he'll have something to fall back on: cr...
View articleEarly DoubleClick and Google exec Christopher Theodoros is communicating the message of another emerging industry, planning to emphasize digital marke...
View articleThe mobile phone carrier offers widget and screensaver that pump out random stats plus photos, videos, tweets, and other content from a person's socia...
View articleEuro RSCG Carves New Gig for Romano; YOC Acquires Bluestar; La Vanguardia Partners with Brightcove Read More...
View articleTempted to add friends and business associates to your company's mass e-mail list? You aren't alone. Read More...
View articleSearch marketers will need new skills. Here's why. Read More...
View articleHow to create, spread, and measure a blog that consumers will find useful. Read More...
View articleWill lead Digg's nascent ad sales group and other monetization efforts. Read More...
View articleMountain climber leaves Yahoo after just seven months. Read More...
View articleThis week both MSN and TVGuide.com ran ads integrated closely with their home pages. Read More...
View articleCapability can support advertiser coupons or sweepstakes, and comes with real-time measurement. Read More...
View articleJetset Studios creates a choose-your-own-adventure video for Warner Brothers DVD release; PointRoll hires a handful of West Coast executives; Yahoo's ...
View articleAirlines, destinations, and other travel services are heading to Twitter. Why do some seem like sherpas and others more like ShamWow salesmen? Read Mo...
View articleDo you care about your customers? Take a page from United's playbook. Read More...
View articleBehavioral retargeting of individuals who use search -- to show the most relevant ad -- is a huge opportunity in search marketing. Yet there's room fo...
View articleBusinesses and other organizations that build their own social networks and expect customers and others to come are missing an important point. Read M...
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