Execs & Accounts for July 17, 2006
Media

Execs & Accounts for July 17, 2006

20y Zachary Rodgers

Execs & Accounts for July 17, 2006

Brightcove hires two; IndustryBrains signs publishers; Fuel Industries hires a head of licensing. Read More...

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Crowdsourcing
Marketing

Crowdsourcing

20y Gary Stein

Crowdsourcing

Beyond consumer-generated media into the next big creative concept in marketing. Read More...

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Why TiVo-Proof Is a Flawed Concept
Marketing

Why TiVo-Proof Is a Flawed Concept

20y Jeremy Lockhorn

Why TiVo-Proof Is a Flawed Concept

Intrusive is intrusive is intrusive. Read More

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Questions for Six Apart's Ad Honcho
Media

Questions for Six Apart's Ad Honcho

20y Zachary Rodgers

Questions for Six Apart's Ad Honcho

Patty Mitchell was brought in seven months ago to lead the ad sales strategy for a company rooted in subscription revenue. Read More...

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SEO and Affiliate Marketing
Search

SEO and Affiliate Marketing

20y Shari Thurow

SEO and Affiliate Marketing

Effective search optimization benefits everyone: end users, corporations, affiliates, and search engines. Learning do SEO is not a bad thing. Read Mor...

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Lunch with Pheedo
Media

Lunch with Pheedo

20y Pamela Parker

Lunch with Pheedo

I had lunch today with Bill Flitter, founder and VP marketing of RSS ad network Pheedo.com Read More...

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Talking MySpace on CNBC Tonight
Media

Talking MySpace on CNBC Tonight

20y Rebecca Lieb

Talking MySpace on CNBC Tonight

I'll be back on CNBC's "On the Money" tonight discussing MySpace's incredible spike in traffic with Vanity Fair's Michael Wolf. The show's at 7:00 EST...

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A Lengthy "Sneak Peek"
Media

A Lengthy "Sneak Peek"

20y Pamela Parker

A Lengthy "Sneak Peek"

Now, I've heard of giving viewers an online taste of offline content, but a 24-minute-long preview? Yup, that's what the "A Scanner Darkly" (Keanu Ree...

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Google Advertisers Upset Over Landing Page Scoring
Media

Google Advertisers Upset Over Landing Page Scoring

20y Enid Burns

Google Advertisers Upset Over Landing Page Scoring

It appears that Google's recent changes to its landing page quality assessment has many advertisers up in arms Read More...

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Video Ads: Are They Listening?
Marketing

Video Ads: Are They Listening?

20y Rebecca Lieb

Video Ads: Are They Listening?

Ever wonder why computers come with a mute button? If you're running video ads, you should. Read More...

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Execs & Accounts for July 14, 2006
Media

Execs & Accounts for July 14, 2006

20y Zachary Rodgers

Execs & Accounts for July 14, 2006

Autobytel hires former AOL Search exec; Nurun acquires Madrid-based Crazy Labs; Dynamic Logic's Nyhan takes broader role. Read More...

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Penney's Kicks Off Back to School Campaign
Media

Penney's Kicks Off Back to School Campaign

20y Enid Burns

Penney's Kicks Off Back to School Campaign

Rich media ads and an extensive microsite ground JCPenney's integrated back to school campaign. Read More...

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Put More of Your Brand in E-Mail Marketing Campaigns
Analytics

Put More of Your Brand in E-Mail Marketing Campaigns

20y Jack Aaronson

Put More of Your Brand in E-Mail Marketing Campaig...

Brand goes beyond just look and feel. Three non-graphical factorsthat belong in every e-mail style guide. Read More...

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HP Adds CGM to 'Personal' Campaign
Media

HP Adds CGM to 'Personal' Campaign

20y Enid Burns

HP Adds CGM to 'Personal' Campaign

In a new extension of its global ad campaign, HP lets Web users star in their own TV spots. Read More...

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Web Ad Rivals Unite on Net Neutrality Plea to Senate
Media

Web Ad Rivals Unite on Net Neutrality Plea to Senate

20y Pamela Parker

Web Ad Rivals Unite on Net Neutrality Plea to Sena...

At stake, among other things, are untold ad dollars associated with high bandwidth content such as video. Read More...

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All for One or One for All?
Media

All for One or One for All?

20y Dorian Sweet

All for One or One for All?

How many rich media ads belong in an online campaign? Read More

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Nielsen's TV Moves and Google's Quality Score
Paid Search

Nielsen's TV Moves and Google's Quality Score

20y Kevin Lee

Nielsen's TV Moves and Google's Quality Score

What do Google's Quality Score and Nielsen's move to measure TV commercial ratings have in common? Relevance. Read More...

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Google Radio
Media

Google Radio

20y Pamela Parker

Google Radio

The Internets are alight with speculation about Google radio ads, since Tim at TechToolBlog reported receiving a survey that touched on talent brokeri...

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From One Male-Interest Site to Another
Media

From One Male-Interest Site to Another

20y Enid Burns

From One Male-Interest Site to Another

Laddie mag Maxim's Web property has agreed to a content partnership with CBS SportsLine to exchange what each of them do best respectively Read More...

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E-Mail Me That Smell, Would You?
Media

E-Mail Me That Smell, Would You?

20y Rebecca Lieb

E-Mail Me That Smell, Would You?

A new gadget claims to replicate the world's odors and disseminate them digitally. It could also be used to "record" smells in one place (e.g Read Mor...

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Report: Apples are More "Apple-y" than Oranges
Media

Report: Apples are More "Apple-y" than Oranges

20y Rebecca Lieb

Report: Apples are More "Apple-y" than Oranges

OK, OK Read More

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NYT Co's IHT Debuts Dynamically-Generated Podcasts
Media

NYT Co's IHT Debuts Dynamically-Generated Podcasts

20y Pamela Parker

NYT Co's IHT Debuts Dynamically-Generated Podcasts

UPDATE: The company will seek advertisers to monetize the service. Read More...

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Walgreens Store Circulars Show Up in New Geo-Targeted Ads
Media

Walgreens Store Circulars Show Up in New Geo-Targeted Ads

20y Kate Kaye

Walgreens Store Circulars Show Up in New Geo-Targe...

Topix and ShopLocal.com team to unveil new dynamic, geographically-targeted ads. Read More...

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Interactivity With a Mission
Media

Interactivity With a Mission

20y Tessa Wegert

Interactivity With a Mission

Racking your brain to come up with something to include in a banner? Look to your Web site. Read More...

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Mobilecasting: Awareness Is Key to Driving the Medium
Media

Mobilecasting: Awareness Is Key to Driving the Medium

20y Laura Marriott

Mobilecasting: Awareness Is Key to Driving the Med...

Podcasting and mobile combine to offer marketers a vibrant new channel with which to reach consumers. Read More...

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E-Mail Is a Two-Way Medium
Email

E-Mail Is a Two-Way Medium

20y Derek Harding

E-Mail Is a Two-Way Medium

Embrace, rather than restrict, customer e-mail responses. Read More...

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College Paper Site Readers Say, "Keep it Local"
Media

College Paper Site Readers Say, "Keep it Local"

20y Kate Kaye

College Paper Site Readers Say, "Keep it Local"

Y2M's College Newspaper Readership Survey respondents prefer local campus news and want more local ads. Read More...

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