A joint venture with LiveWorld will bring community and networking features to the holding company's client campaigns. Read More...
View articleIt's the reality series you can't afford to miss: a fictional marketing organization prepares to meet today's marketing challenges head on. Part two o...
View articleContinuing its efforts to jazz up the sport after a strike forced a year hiatus, the National Hockey League next season will offer an online social ne...
View articleSomething about this new click fraud study from MIT doesn't make sense to me. Understandably, it's hard to find objective, third-party data on the ext...
View articleTNT just announced it will create an online broadband "channel" to promote its new series "Nightmares & Dreamscapes" From the Stories of Stephen King....
View articleBecause...why shouldn't we? The fabulous Dana Todd (of SEMPO and SiteLab fame) and I were chatting about how New Yorkers in this industry never see on...
View articleEmpower hires a digital marketing analyst; WhitePages.com names John Jordan to lead business development. Read More...
View articleThe shopping comparison site has broadened its two-year-old auto section, enabling dealers to place listings for used cars. Read More...
View articleStreetWise lets its users decide which projects it takes on. Read More...
View articlePros and cons of behavioral targeting on networks,portals, and individual sites. Last of a two-part series. Read More...
View articleCondé Nast bought back Wired News and Wired.com from Lycos, which had owned the magazine's online half for eight years. Read More...
View articleA new online panel will allow the group to check the pulse of consumers on issues related to the motion picture industry. Read More...
View articleA new Nielsen//NetRatings study finds more U.S. adults have listened to a podcast than have published a blog. Read More...
View articleNew to the sometimes confusing and seemingly arcane world of creating search engine friendly Web sites? A new book offers a systematic, commonsense ap...
View articleThe agreement is meant to complement the portal's relationship with Telemundo. Read More...
View articleThe flap over the Dutch Sony billboard for the new white PSP (Joseph Jaffe has a pic ) illustrates how the Web is making all ads, not just online ads,...
View articleNot only are Adidas and Danone, Zinedine Zidane's sponsors, forgiving the French team captain for the head-butt seen 'round the world, the shoe maker ...
View articleYesterday's special "Journal Report" section from The Wall Street Journal featured an array of stories detailing how marketers are navigating the rapi...
View articleAOL's plan to offer free subscriptions to its broadband properties could cost Time Warner nearly $1 billion of operating profit through 2009 according...
View articleShop.com proves once again it's never too early to start promoting holiday shopping. Decking the HTML with photos of beachgoers in Santa hats, the sit...
View articleLast time I learned a new language, there wasn't an Internet Read More
View articleSegmenting site visitors (or customers) by attitudes, demographics, or behavior. Last in a series. Read More...
View article"Fan Club: Reality Baseball" lets viewers call the shots for a minor-league team. Read More...
View articleLooking for a solid, long-term strategy? Try great marketing. Read More...
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