Make this holiday season great by fine-tuning those e-mail communication strategies and tactics. Read More...
View articleShould front-room employees know about backroom analytics? In a word, yes. Read More...
View articleUPDATE: The company taps a partner to help it compete in local search. Read More...
View articleA video-heavy site tells the story of one very dedicated Mountain Dew aficionado. Read More...
View articleOverstock.com Auctions pushes Jennifer Lopez' new clothing line by putting samples up for bid. Read More...
View articleOur inimitable columnist Sean Carton found what may be the best-ever example of Web marketing gone horribly, horribly wrong. He shared it with bOING b...
View articleThe agency will unify search and affiliate marketing practices under one leader. Read More...
View articleMore data needed before setting a course, according to the IAB. Read More...
View articleOne of behavioral marketing's biggest challenges is properly identifying members of a given target audience. Behavioral targeting can offer a variety ...
View articleDiscover who the key players in the paid search arena are with this new publication. Read More...
View articleA list to keep in your pocket for a rainy day. Read More...
View articleA 'database poisoning' petition doesn't seem to worry publishers or media buyers, but the trend it represents is getting their attention. Read More...
View articleA new management team will lead the company's attempts to transform from pop-up ad vendor to behavioral marketing network. Read More...
View articleGoogle Talk enters the instant messenger space at a time when IM client market share diminishes. Read More...
View articleA little while back, our Kevin Newcomb chronicled advertisers' thoughts on the difficulty of measuring that much-talked-about format, the podcast Read...
View articleHello? This is your customer calling. Read More
View articleThe movie ticket seller taps the eBay community in a partnership that links related sections of the sites. Read More...
View articleMapping and the Internet have teamed up to deliver a wondrous new world of community relations. Brand marketers, listen up! Read More...
View articleThough consumers ranked plan aggregator sites highly for customer experience, most have never heard of the aggregator sites. Read More...
View articleA new CEO surfaces at Lycos; the company plans to refocus the portal-turned-social-networking site -- again. Read More...
View articleIn a bid to build up its user-generated local content, Yahoo! is giving away. Read More...
View articleHow do you know growth is good enough and you're maximizing potential? Read More...
View articleFive questions to help prepare for a consumer-centric ad campaign. Read More...
View articleEighty thousand new blogs launched today. One of them is ours. Read More
View articleAdvertisers will be able to reach kids and adults, music lovers and news junkies, and other targeted viewers. Read More...
View article