U.S. Army Invades Video Game consoles
Media

U.S. Army Invades Video Game consoles

21y Enid Burns

U.S. Army Invades Video Game consoles

A partnership between the U.S. Army and video game publisher Ubisoft will produce a unique marketing campaign. Read More...

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Mobile Marketing: The Time's Right to Get a WAP Site
Marketing

Mobile Marketing: The Time's Right to Get a WAP Site

21y Julian Smith

Mobile Marketing: The Time's Right to Get a WAP Si...

It's official: WAP is no longer garbage! Read More...

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EmailLabs Teams with Habeas for Deliverability Tools
Media

EmailLabs Teams with Habeas for Deliverability Tools

21y Kevin Newcomb

EmailLabs Teams with Habeas for Deliverability Too...

EmailLabs clients will be able to access Habeas' delivery metrics from the ESP's application. Read More...

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Teen, College Students Are Most Active Cell Phone Users
Data insights

Teen, College Students Are Most Active Cell Phone Users

21y Enid Burns

Teen, College Students Are Most Active Cell Phone ...

College students and teens are most active on their cell phones, both use data services in addition to voice. Read More...

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A Second Chance for a 3-D Virtual Reality?
Marketing

A Second Chance for a 3-D Virtual Reality?

21y Eric Picard

A Second Chance for a 3-D Virtual Reality?

A 1992 vision of the Internet may be coming true at last. Read More...

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Execs & Accounts for August 29, 2005
Media

Execs & Accounts for August 29, 2005

21y Zachary Rodgers

Execs & Accounts for August 29, 2005

Eyeblaster promotes and hires in account management and sales; Informative names CEO. Read More...

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E-Mail Polices: Solution or Problem?
Email

E-Mail Polices: Solution or Problem?

21y Jeanne Jennings

E-Mail Polices: Solution or Problem?

Many companies still take liberties with their e-mail campaigns. They appear to value opt-in relationships, but recipients view their messages as spam...

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When Content Isn’t King in SEO
Search

When Content Isn’t King in SEO

21y Shari Thurow

When Content Isn’t King in SEO

Visitors want unique, high-quality site content. Is that what you offer? Read More...

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More on YellowPages.com's Agency
Media

More on YellowPages.com's Agency

21y Pamela Parker

More on YellowPages.com's Agency

Got to speak today with Matt Crowley, VP of marketing for YellowPages.com, about the company's choice of GSD&M as an agency for its upcoming site rela...

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Censored Cell Phones Ease Parents' Minds, Wallets
Media

Censored Cell Phones Ease Parents' Minds, Wallets

21y Enid Burns

Censored Cell Phones Ease Parents' Minds, Wallets

This week BusinessWeek had an article on Motorola, and said the phone manufacturer plans to make a phone for kids Read More...

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Live Events Online. Who "Gets" It?
Media

Live Events Online. Who "Gets" It?

21y Pamela Parker

Live Events Online. Who "Gets" It?

Should we add MTV to the list of media brands that "get" how to put on live video events online? Well, judging from the company's announcement of its ...

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Worms Smoked Out of Holes
Media

Worms Smoked Out of Holes

21y Rebecca Lieb

Worms Smoked Out of Holes

Now hear this, spammers: The FBI teamed with Turkish and Moroccan authorities and nabbed the bad guys behind authoring and distributing the Zotob and ...

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Internet and Interactive at WPP
Media

Internet and Interactive at WPP

21y Pamela Parker

Internet and Interactive at WPP

Trudging through WPP Group's impressive results released today I caught this little tidbit in a discusson if the holding company's media business: "Di...

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Layoffs in the Post-Adware Era
Media

Layoffs in the Post-Adware Era

21y Rebecca Lieb

Layoffs in the Post-Adware Era

Direct Revenue today, Claria tomorrow? The age of adware is finally facing extinction Read More...

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Are the Streams A-Changin'?
Media

Are the Streams A-Changin'?

21y Ian Schafer

Are the Streams A-Changin'?

With multiple video formats to chose from, will there ever be a clear choice? Read More...

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Brands, Trademarks, and the Brand Marketer’s Dilemma
Paid Search

Brands, Trademarks, and the Brand Marketer’s Dilemma

21y Kevin Lee

Brands, Trademarks, and the Brand Marketer’s Dilem...

Trademarks as keywords: recent news has put them back in the limelight. Read More...

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Agencies Outsource Rich Media Grunt Work
Media

Agencies Outsource Rich Media Grunt Work

21y Zachary Rodgers

Agencies Outsource Rich Media Grunt Work

Rich media vendors are doing more creative production than ever before. Read More...

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Execs & Accounts for August 26, 2005
Media

Execs & Accounts for August 26, 2005

21y Pamela Parker

Execs & Accounts for August 26, 2005

OSH courts Hispanics with new site; InfoSearch Media taps Ask Jeeves vets; and Merkley + Partners wins Cold-EEZE account. Read More...

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Men are Media Hogs
Audience

Men are Media Hogs

21y Enid Burns

Men are Media Hogs

Men consume more media -- in all forms -- than women. Read More

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Marsteller Adds Consumer-Generated Media Services
Media

Marsteller Adds Consumer-Generated Media Services

21y Kevin Newcomb

Marsteller Adds Consumer-Generated Media Services

The full-service advertising arm of PR giant Burson-Marsteller is giving clients a snapshot of their online positioning, along with recommendations to...

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The Year of Mobile Marketing: Always Next Year?
Marketing

The Year of Mobile Marketing: Always Next Year?

21y Rebecca Lieb

The Year of Mobile Marketing: Always Next Year?

Time for a mobile alert, or is the channel still dozing? Read More...

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Error? It Wasn't My Fault!
Analytics

Error? It Wasn't My Fault!

21y Jack Aaronson

Error? It Wasn't My Fault!

Error messages say a lot about your company and how you view your customers. Read More...

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LEGO Gets Personal With Customers
Media

LEGO Gets Personal With Customers

21y Enid Burns

LEGO Gets Personal With Customers

LEGO Factory lets customers design their own LEGO sets on the Web and have them made to specification. Read More...

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Meals -- and Purchases -- On the Go
Media

Meals -- and Purchases -- On the Go

21y Tessa Wegert

Meals -- and Purchases -- On the Go

Using online advertising for offline sales has always been challenging. Combining mobile marketing with branded content could change that. Read More...

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Local Search Seeks Depth, Gets Personal
Media

Local Search Seeks Depth, Gets Personal

21y Enid Burns

Local Search Seeks Depth, Gets Personal

Local search sites are soliciting user-provided content for credible referrals. Read More...

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Yahoo! Search Marketing Works to Restore Access
Media

Yahoo! Search Marketing Works to Restore Access

21y Pamela Parker

Yahoo! Search Marketing Works to Restore Access

A weekend upgrade turns into a weekday headache for paid search advertisers. Read More...

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Women of Color Research Products Online
Audience

Women of Color Research Products Online

21y Enid Burns

Women of Color Research Products Online

African-American women use the Web to research products and influence decisions. Read More...

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