We're Live!
Media

We're Live!

21y Rebecca Lieb

We're Live!

The blog's up at last! A little background on why we finally decided to blog is here . Thanks very much for taking a look Read More...

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Incompetence on the Cutting Edge
Marketing

Incompetence on the Cutting Edge

21y Sean Carton

Incompetence on the Cutting Edge

Before you jump on the latest bandwagon, buy the IT guys a pizza. Read More...

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UnitedAirlines Touts Comfort With Contest
Media

UnitedAirlines Touts Comfort With Contest

21y Kevin Newcomb

UnitedAirlines Touts Comfort With Contest

The "Click. Stretch. Win." online game highlights the airline's premium seating with more legroom. Read More...

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Newspapers See Online Ad Growth
Media

Newspapers See Online Ad Growth

21y Kevin Newcomb

Newspapers See Online Ad Growth

Online advertising saw double-digit growth, while print ads grew slightly. Read More...

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What Keeps Search Engines Awake at Night?
Search

What Keeps Search Engines Awake at Night?

21y Mike Grehan

What Keeps Search Engines Awake at Night?

A brief look at search engines' main algorithmic challenges. Read More...

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Community Rules
Marketing

Community Rules

21y Hans-Peter Brøndmo

Community Rules

The consumer Web is a cool place to hang out. But be advised: the rules of advertising are changing. Read More...

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My Last ClickZ Column Had a Typo
Email

My Last ClickZ Column Had a Typo

21y Jeanniey Mullen

My Last ClickZ Column Had a Typo

Old methods still drive response, even among "experts." Read More...

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More on Google's "Commercial" Organic Results
Media

More on Google's "Commercial" Organic Results

21y Rebecca Lieb

More on Google's "Commercial" Organic Results

Google got back to me today with a little more detail and a lot more screenshots of the "commercial" organic search results we covered today in ClickZ...

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Glamour Mag Flirts with Film
Media

Glamour Mag Flirts with Film

21y Enid Burns

Glamour Mag Flirts with Film

Earlier this year, Glamour magazine ran a film promotion with Moxie Pictures titled "Reel Moments Video." The contest called for written accounts of i...

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And Then There Were Three: Google Ad Display Increases
Paid Search

And Then There Were Three: Google Ad Display Increases

21y Kevin Lee

And Then There Were Three: Google Ad Display Incre...

More ads on Google’s SERP and other changes have significant ramifications for advertisers. Changes you can expect, and how to deal with them. Read Mo...

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Kraft Recipes on Your iPod
Media

Kraft Recipes on Your iPod

21y Enid Burns

Kraft Recipes on Your iPod

A branded application lets iPod owners browse recipes using the device's scroll wheel and look up ingredients while at the grocery store. Read More...

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Multichannel Marketing Challenges, Part 1
Analytics

Multichannel Marketing Challenges, Part 1

21y Bryan Eisenberg

Multichannel Marketing Challenges, Part 1

Multichannel marketing and sales efforts create many new opportunities but also new problems. What to expect, and how to handle it. Read More...

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Execs & Accounts for August 19, 2005
Media

Execs & Accounts for August 19, 2005

21y Zachary Rodgers

Execs & Accounts for August 19, 2005

Heekin to helm Grey Worldwide; Amazon offers retail clients SEM services from Efficient Frontier. Read More...

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Advertising at the Speed of Broadband
Media

Advertising at the Speed of Broadband

21y Dorian Sweet

Advertising at the Speed of Broadband

Utilizing speed to deliver a marketing message is a dimension of the rich online experience we've only begun to explore. Read More...

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Google Tests "Commercial" Results In Organic Listings
Media

Google Tests "Commercial" Results In Organic Listings

21y Sean Michael Kerner

Google Tests "Commercial" Results In Organic Listi...

Google is testing interspersing alternate listings that appear to be commercial in nature into organic search results. Read More...

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Integration: It's Not Just Talk Anymore
Marketing

Integration: It's Not Just Talk Anymore

21y Pamela Parker

Integration: It's Not Just Talk Anymore

The 'super-agency' approach appears to be a boon for interactive's integration. Read More...

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Seeking Comment: Video Game Ads
Media

Seeking Comment: Video Game Ads

21y Zachary Rodgers

Seeking Comment: Video Game Ads

Agencies and clients: I'm interested in hearing from those of you who have extended campaigns into 3D video game environments, or are considering doin...

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Budget-Speak for Online Marketers
Actionable Analysis

Budget-Speak for Online Marketers

21y Heidi Cohen

Budget-Speak for Online Marketers

Avoid being stuck with an unrealistic marketing budget next year. How to persuasively present your case. Read More...

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Mamma Looks to Seal Deal with Copernic
Media

Mamma Looks to Seal Deal with Copernic

21y Kevin Newcomb

Mamma Looks to Seal Deal with Copernic

Mamma.com resumes stalled talks to acquire the desktop search provider. Read More...

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Contextual Network War Starts With a Blog
Media

Contextual Network War Starts With a Blog

21y Zachary Rodgers

Contextual Network War Starts With a Blog

An AdSense blog comes at the start of what's expected to be a great contextual ad rivalry between Google and the Yahoo! Publisher Network. Read More...

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Yahoo! Launches New Music Service with Multichannel Campaign
Media

Yahoo! Launches New Music Service with Multichannel Campaign

21y Kevin Newcomb

Yahoo! Launches New Music Service with Multichanne...

The Yahoo! Music Unlimited campaign featuring 'Minipops' kicks off at MTV's Video Music Awards. Read More...

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Social Networking Meets Local Search
Local

Social Networking Meets Local Search

21y Justin Sanger

Social Networking Meets Local Search

Together, social networking and local search are greater than the sum of their parts. Read More...

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How Do the Search Engines Stack Up?
Audience

How Do the Search Engines Stack Up?

21y Enid Burns

How Do the Search Engines Stack Up?

While shopping and classifieds are the most common search terms across all search engines, each engine has characteristic strengths. Read More...

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IM an "American Idol" Experience
Media

IM an "American Idol" Experience

21y Tessa Wegert

IM an "American Idol" Experience

Why Internet media buyers should get excited about a new season of TV programming. Read More...

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Enhanced Froogle Mobile
Media

Enhanced Froogle Mobile

21y Enid Burns

Enhanced Froogle Mobile

Google's comparison shopping site, Froogle, a mobile edition so consumers can compare prices online while at the store Read More...

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Shaping Consumer Behavior
Data insights

Shaping Consumer Behavior

21y Andy Chen

Shaping Consumer Behavior

We have a chance to shape consumer behavior rather than simply monitor and react to it. Read More...

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CRM: Everyone's Doing It
Marketing

CRM: Everyone's Doing It

21y David Cohen

CRM: Everyone's Doing It

CRM is no longer a specialized skill set for the direct response elite. Read More...

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