Go From "Yup" to an E-Mail Dialogue
Email

Go From "Yup" to an E-Mail Dialogue

21y Al DiGuido

Go From "Yup" to an E-Mail Dialogue

Many business still don't recognize e-mail's growing importance in customer relations. Replace CRM with 'customer optimization management.' Read More...

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ValueClick Beats Estimates But Declines from 2004
Media

ValueClick Beats Estimates But Declines from 2004

21y Pamela Parker

ValueClick Beats Estimates But Declines from 2004

Media grew 60 percent over the year-ago quarter. Read More...

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Behavioral Targeting and Mobile Ad Opportunities
Data insights

Behavioral Targeting and Mobile Ad Opportunities

21y Chang Yu

Behavioral Targeting and Mobile Ad Opportunities

Wouldn't it be great if digital ad opportunities could be combined with robust mobile services? Read More...

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Execs & Accounts for May 4, 2005
Media

Execs & Accounts for May 4, 2005

21y Zachary Rodgers

Execs & Accounts for May 4, 2005

Yahoo!/Burnett extend 'Apprentice' relationship; IDG Entertainment names a national ad sales director; Jumpstart Digital hires director of ad operatio...

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Online Lender Puts Spotlight on Service
Media

Online Lender Puts Spotlight on Service

21y Kevin Newcomb

Online Lender Puts Spotlight on Service

In the highly competitive online lending arena, E-Loan's brand messages have moved from 'easy and affordable' to 'safe and reliable.' Read More...

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Identify Prospects Who Are Ready to Buy Now
Email

Identify Prospects Who Are Ready to Buy Now

21y Karen Gedney

Identify Prospects Who Are Ready to Buy Now

Targeting prospects -- and the bottom line. Read More...

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A Closer Look at Pay-Per-Call Search Marketing
Search

A Closer Look at Pay-Per-Call Search Marketing

21y Chris Sherman

A Closer Look at Pay-Per-Call Search Marketing

Pay-per-call is rapidly gaining traction among search marketers. If you’re not familiar with the format, it’s worth a look. Read More...

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Financial Searches Should Diversify Portfolio
Marketing

Financial Searches Should Diversify Portfolio

21y Enid Burns

Financial Searches Should Diversify Portfolio

Financial institutions need to hit a range of search terms to catch in-market searchers. Read More...

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IAC Results Strong as Company Prepares for Big Changes
Media

IAC Results Strong as Company Prepares for Big Changes

21y Kevin Newcomb

IAC Results Strong as Company Prepares for Big Cha...

Revenue growth was led by financial services businesses, along with local and media services. Read More...

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AOL Continues Shift from Subscriptions to Ads
Media

AOL Continues Shift from Subscriptions to Ads

21y Kevin Newcomb

AOL Continues Shift from Subscriptions to Ads

As ad revenues rise, the company pins hopes for continued success on generating additional inventory. Read More...

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Vespa Looks for Brand Evangelists in Blog Effort
Media

Vespa Looks for Brand Evangelists in Blog Effort

21y Pamela Parker

Vespa Looks for Brand Evangelists in Blog Effort

Two blogs will target urban hipsters and the environmentally conscious. Read More...

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AQuantive Soars with Sector
Media

AQuantive Soars with Sector

21y Zachary Rodgers

AQuantive Soars with Sector

All three units come in strong; Avenue A/Razorfish garners more interest in its full suite of services. Read More...

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Irrational Blogguberance?
Marketing

Irrational Blogguberance?

21y Pete Blackshaw

Irrational Blogguberance?

Sure, blogs are a great marketing tool. But curb your enthusiasm! Read More...

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Viking Gets Interactive with HGTV
Media

Viking Gets Interactive with HGTV

21y Kevin Newcomb

Viking Gets Interactive with HGTV

The high-end appliance maker tests the online waters with HGTV.com. Read More...

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What's on Marketers' Minds?
Analytics

What's on Marketers' Minds?

21y Brian Teasley

What's on Marketers' Minds?

What do marketers need to know more about? What do they want to learn? Read More...

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Blogs Continue to Gain Traction
Audience

Blogs Continue to Gain Traction

21y Enid Burns

Blogs Continue to Gain Traction

More Internet users are creating their own blog, as readership holds steady. Read More...

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Nike iD Billboard Invites Mobile Users
Media

Nike iD Billboard Invites Mobile Users

21y Zachary Rodgers

Nike iD Billboard Invites Mobile Users

The latest effort from Nike's iD division lets cell phone users design shoes using the Reuters sign as a palette -- and then buy the footwear. Read Mo...

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Disney Plans Worldwide "Roadblock" for Movie Trailer
Media

Disney Plans Worldwide "Roadblock" for Movie Trailer

21y Kevin Newcomb

Disney Plans Worldwide "Roadblock" for Movie Trail...

The debut of the trailer for the upcoming 'Chronicles of Narnia' film will take place simultaneously across Web, TV, and mobile phones. Read More...

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The Mobile Marketing Manifesto
Media

The Mobile Marketing Manifesto

21y Pete Lerma

The Mobile Marketing Manifesto

Think America isn't ready for mobile marketing? Think again. Read More...

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April Monthly Stat Pack
Audience

April Monthly Stat Pack

21y ClickZ Stats Staff

April Monthly Stat Pack

ClickZ Stats' monthly round-up of stories containing tables, charts and graphs. Read More...

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Study: Online Ad Budgets to Swell to $26 Billion by 2010
Media

Study: Online Ad Budgets to Swell to $26 Billion by 2010

21y Pamela Parker

Study: Online Ad Budgets to Swell to $26 Billion b...

Online marketing will benefit from budget increases, along with cuts to traditional media spending, according to Forrester Research. Read More...

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What Does RSS Mean for Advertisers?
Marketing

What Does RSS Mean for Advertisers?

21y Sean Carton

What Does RSS Mean for Advertisers?

Contextual RSS ads are here. What are the considerations for marketers? Read More...

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Promotion Signals Visa's Turn to Emerging Media
Media

Promotion Signals Visa's Turn to Emerging Media

21y Pamela Parker

Promotion Signals Visa's Turn to Emerging Media

The credit card brand creates a new position for interactive ad proponent Jon Raj. Read More...

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Wal-Mart's Dot-Com Head Becomes CMO
Media

Wal-Mart's Dot-Com Head Becomes CMO

21y Enid Burns

Wal-Mart's Dot-Com Head Becomes CMO

Walmart.com's president and CEO adds chief marketing officer of Wal-Mart to his job title. Read More...

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The Contextual Advertising Technology Blues
Marketing

The Contextual Advertising Technology Blues

21y Hans-Peter Brøndmo

The Contextual Advertising Technology Blues

What happens when VCs -- and BS -- converge on the hottest online advertising trend? Read More...

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Questions for Lee Rainie
Media

Questions for Lee Rainie

21y Zachary Rodgers

Questions for Lee Rainie

The director of the Pew Internet & American Life Project gives ClickZ an inside look into the workings of the influential research group. Read Mor...

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Fox Raises Curtain on Five-Film Promotion
Media

Fox Raises Curtain on Five-Film Promotion

21y Kevin Newcomb

Fox Raises Curtain on Five-Film Promotion

The movie studio will use interactive broadband video technology from Maven to deepen its relationship with fans. Read More...

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