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View articleUPDATE: A patent-infringement suit against FindWhat.com over bid-for-placement technology resulted in a mistrial. Read More...
View articleVideo ad opportunities lure car manufacturers to repurpose TV spots online. Read More...
View articleWunderman was incumbent on the account, which was awarded after a formal review. Read More...
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View articleEager to meld TV's flash and familiarity with the Web's reach and interactivity? Look no further than online TV networks. Read More...
View articleAn online trailer promotes War of the Worlds -- the graphic novel, not the Spielberg film. Read More...
View articleEvery e-mail marketer receives spam complaints. Where complaints generate, how they're used, and what you can do to minimize them. Read More...
View articleThe ability to compare on- and offline campaign performance is becoming a reality. Really. Read More...
View articleBehavioral targeting provides the very definition of interactive marketing. Read More...
View articleSanjabi returns to Freestyle; Eyeblaster restructures sales organization; Mete Frizzell goes to 360i. Read More...
View articleSpam volume hits an all-time high, and a new virus debuts on the Top 10 list. Read More...
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View articleThe company offers content personalization to sites in exchange for distribution of its tracking software. Read More...
View articleUPDATE: The $3.8 billion account, which includes interactive duties, previously belonged to Interpublic. Read More...
View articleAgencies unable to separate their emotions from business are expected to face more hardships as review of contracts by clients' procurement officers b...
View articleThe WPP Group interactive media buying unit was named digital agency of record for Cadbury Schweppes' beverage division. Read More...
View articleThe show's fans vote for their favorite eliminated contestants, who fight in live, streamed sponsored matches before the NBC season finale. Read More...
View articleThe e-mail pioneer will be acquired for $23.9 million; founder and CEO John Buckman to step down. Read More...
View articleWikipedia is now the Web's most-trafficked encyclopedia, the #2 reference site, even a source for news. Read More...
View articleActing on data is the most important element of Web analytics... and the part organizations struggle with most. Overcoming the obstacles. Last of a se...
View articleThe non-profit copyright organization asks for help from the community that shunned word-of-mouth marketing company BzzAgent. Read More...
View articleDiscontents with metasearch: what advertisers want from the engines. Read More...
View articleThe account win keeps the formerly IBM-owned lines of notebooks and PCs on the same marketing track. Read More...
View articleInteractive's bounced back -- and the projects are piling up. How can an agency ensure it's finding the right talent? Read More...
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