LexisNexis Martindale-Hubbell begins selling new sponsorship products on its online index of legal professionals. Read More...
View articleA predictive modeling primer for marketers. Part one of a series. Read More...
View articleIf people are deleting cookies, are our campaigns actually performing better than we thought? Read More...
View articleDavidandgoliath's campaign includes a roadblock on the Yahoo! Mail homepage and other placements. Read More...
View articleThe donation includes roadblocks on MSNBC and a branded entertainment experience. Read More...
View articleUPDATE: The company also released a list of best practices for ads in RSS. Read More...
View articleThe traditional media buying agency has purchased Mass Transit's assets to acquire digital expertise. Read More...
View articleIn the face of competition from the likes of Craigslist, the newspaper giant is expanding its L.A.-based Recycler franchise. Read More...
View articleUsing multivariate site testing, the service can determine which combination of page elements will create the most conversions. Read More...
View articlePolitical bloggers emerged as a 'Fifth Estate' during the 2004 presidential elections. Read More...
View articleOrganic Valley deployed a deck of cards and a search campaign as part of its plan to give the holiday its own meal. Result: feeding frenzy. Read More...
View articleWord of mouth and viral marketing work. But can they work for 'serious' businesses? Read More...
View articleThe Gray Lady's online arm moves to diversify its revenue streams. Read More...
View articleHow paid search bid prices are connected to conversion rates. Read More...
View articleExtending its niche cable network brands online will extend the publisher's advertising opportunities. Read More...
View articleRipple Effects builds Baltimore tourism site; two renewals for Espotting. Read More...
View articleChurn alert! How search agencies can work to retain their clients. Read More...
View articleEvent-based trigger e-mail is a great addition to your e-mail toolbox. Read More...
View articleKeywords prices see double-digit price increases. Read More
View articleWhat to take into account when you consider increasing a search budget. Read More...
View articleThe 10-year head of MTV Networks joins in a role with oversight of interactive as well as traditional media. Read More...
View articleExclusive conclusions from Feedburner's tests of ad-supported RSS feeds. Read More...
View articleAttendees of a Manhattan spyware conference suggest ways to keep consumers from deleting cookies. Read More...
View articleWhile at Mitsubishi, Beavis oversaw the 'See What Happens' TV-to-Web cliffhanger campaign. Read More...
View articleA few brave sites are moving from conversion optimization to conversion maximization. Read More...
View articleMore agencies and large advertisers are looking into the growing ad medium. Read More...
View articleNYT Company hires About.com veteran as chief digital architect; Circuit City promotes Dias to CMO. Read More...
View article