Project Apollo hopes to track behavior and media consumption across channels. Will it tackle interactive? If so, how? Read More...
View articleThree Texas lawyers launch a Web site to seek potential plaintiffs and evidence against the major search engines. Read More...
View articleRSS -- it's not just for bloggers anymore. Can advertisers and publishers find happiness as content disengages from the container? Read More...
View articleTen reasons not to use existing site pages for PPC search. Read More...
View articleR/GA hires four account directors into newly created posts; Unilever taps WildTangent for 3D advergame; Jarvis takes post with NYT Co. Read More...
View articleMarketers welcome the FTC's proposed clarifications to the law, but expect some disagreements over details. Read More...
View articleHuggies' marketing head calls a new info and community site a 'top priority' for the brand. Read More...
View articleOver 1 billion streaming video ads and sponsorships are served each month. Read More...
View articleA patent war is afoot in the Web research and analytics space. Read More...
View articleLoyalty programs are a dime a dozen. Make your company, and your site, stand out. Read More...
View articleIf you want to know why consumers don't click on ads, ask yourself why you don't click on them. Read More...
View articleOffer a clean and pleasant place for advertisers to place their messages. Read More...
View articleThe portal gets specific on 'INXS Rock Star,' but most notable so far is the resemblance to Burnett's deal with Yahoo! Read More...
View articleDeveloping a successful online video campaign is no longer as simple as making a buy and converting TV footage for Web use. Two campaigns show how it'...
View articleThe carmaker gathers pre-release feedback as it readies to launch its first new mid-size car in more than 10 years. Read More...
View articleE-mail is a two-way medium. Ensure you receive users' responses and can process them quickly. Read More...
View articleA new unit will bundle time-shifted television with the company's digital ad management tools. Read More...
View articleTo get better leads, forget the bigger booth. Instead, invest in a better lead capture and e-mail program. Read More...
View articleA Times veteran with his roots in digital gets the nod as Horan leaves for personal reasons. Read More...
View articleSearch engines want to tap into local markets. That's still a big challenge. Read More...
View articleProjected ring tone revenues are set to increase significantly as new phones phase out old handsets. Read More...
View articleThe second phase of the electronics firm's campaign aims to court business decision makers at home and work. Read More...
View articleThe Gray Lady is developing new monetization and marketing models for its forthcoming subscription service. Read More...
View articleThe document urges publishers and advertisers to stick with a maximum ad length of 15 or 30 seconds. Read More...
View articleImportant things to watch for when using behavioral targeting as a media tactic. Read More...
View articleGoogle lures government type for marketing job; mOne Worldwide hires media director; and AKQA will debut Web site for Xbox 360. Read More...
View articleWhy are activists such great marketers -- and what we can learn from them? Read More...
View article