Falk Ties into Site Analytics
Media

Falk Ties into Site Analytics

21y Zachary Rodgers

Falk Ties into Site Analytics

The ad-serving company joined WebSideStory's API partner program. Read More...

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Jeeves Wants to Reign in Spain
Media

Jeeves Wants to Reign in Spain

21y Rebecca Lieb

Jeeves Wants to Reign in Spain

The butler launches a beta site in Spain, inks ad pact with Google in Japan. Read More...

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How to Monitor the Chatter
Analytics

How to Monitor the Chatter

21y Brian Teasley

How to Monitor the Chatter

Who's saying what about your products and services, your brand, and your competitors? A cool tool helps you find out. Read More...

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Intuit Drafts Former P&G Exec as CMO
Media

Intuit Drafts Former P&G Exec as CMO

21y Pamela Parker

Intuit Drafts Former P&G Exec as CMO

Raymond Stern has left the financial software firm. Read More...

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AOL Latino Snares Sponsors for Finance Channel Launch
Media

AOL Latino Snares Sponsors for Finance Channel Launch

21y Pamela Parker

AOL Latino Snares Sponsors for Finance Channel Lau...

Three big advertisers hope to associate the message of empowerment with their brands. Read More...

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March Monthly Stat Pack
Audience

March Monthly Stat Pack

21y ClickZ Stats Staff

March Monthly Stat Pack

ClickZ Stats' monthly round-up of stories containing tables, charts and graphs. Read More...

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WOMMA Summit: More Questions Than Answers
Marketing

WOMMA Summit: More Questions Than Answers

21y Pete Blackshaw

WOMMA Summit: More Questions Than Answers

Best practices for word-of-mouth marketing? You can't harvest insight until you ask the right questions. Read More...

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Viral Marketing and Media: Mutually Exclusive?
Media

Viral Marketing and Media: Mutually Exclusive?

21y Pete Lerma

Viral Marketing and Media: Mutually Exclusive?

Forward-to-a-friend is where viral media ideas should begin, not end. Read More...

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Study Shows Behavioral Targeting's Strengths, Weaknesses
Media

Study Shows Behavioral Targeting's Strengths, Weaknesses

21y Kevin Newcomb

Study Shows Behavioral Targeting's Strengths, Weak...

A 24/7 Real Media research report shows mixed results for campaigns run in the fourth quarter. Read More...

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Questions for Baba Shetty, Fallon's Head of Interactive
Media

Questions for Baba Shetty, Fallon's Head of Interactive

21y Zachary Rodgers

Questions for Baba Shetty, Fallon's Head of Intera...

Several months ago, Fallon named BMW account director Baba Shetty to head interactive. This week, he told ClickZ what he's doing in his new 'extreme j...

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Meet PSPCasting (Podcasts? So Last Week)
Marketing

Meet PSPCasting (Podcasts? So Last Week)

21y Sean Carton

Meet PSPCasting (Podcasts? So Last Week)

Easy, personalized video-to-go has arrived. Read More

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How Will Tags Color the Web?
Marketing

How Will Tags Color the Web?

21y Hans-Peter Brøndmo

How Will Tags Color the Web?

Users are 'tagging' the Web in ever-growing numbers. Are they creating more order or more chaos? Read More...

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Execs & Accounts for April 4, 2005
Media

Execs & Accounts for April 4, 2005

21y Zachary Rodgers

Execs & Accounts for April 4, 2005

Southeast Toyota Dealers names online agency of record; Viewpoint hires four in ad operations; Atlas adds campaign management client. Read More...

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E-Mail List Testing, Step by Step
Email

E-Mail List Testing, Step by Step

21y Paul Soltoff

E-Mail List Testing, Step by Step

If you must rent, here’s how to identify winning e-mail lists. Read More...

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Seasonality and SEM Campaigns
Search

Seasonality and SEM Campaigns

21y Fredrick Marckini

Seasonality and SEM Campaigns

Seasonality requires a new bidding strategy, not just a bigger budget. Read More...

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Yahoo!/FindWhat Patent Dispute Headed for Trial
Media

Yahoo!/FindWhat Patent Dispute Headed for Trial

21y Kevin Newcomb

Yahoo!/FindWhat Patent Dispute Headed for Trial

A lawsuit centered on the ownership of pay-for-placement ad technology is set to go before a jury later this month. Read More...

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U.K. Online Ad Spend Edges Out Radio
Media

U.K. Online Ad Spend Edges Out Radio

21y Pamela Parker

U.K. Online Ad Spend Edges Out Radio

The IAB U.K. updates its numbers and finds interactive beating out radio after all. Read More...

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Video Ad Pioneer Ditches Java
Media

Video Ad Pioneer Ditches Java

21y Zachary Rodgers

Video Ad Pioneer Ditches Java

EyeWonder's move highlights the dominance of Flash in online video advertising today. Read More...

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Starburst Intros On-Pack Mobile Promo
Media

Starburst Intros On-Pack Mobile Promo

21y Zachary Rodgers

Starburst Intros On-Pack Mobile Promo

The MasterFoods brand has launched an aggressive mobile marketing promo in the U.S. Read More...

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Podcasting Grows In Popularity
Audience

Podcasting Grows In Popularity

21y Sean Michael Kerner

Podcasting Grows In Popularity

Device adoption spurs trend. Read More

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Online Ad Spend Swells
Ad Industry Metrics

Online Ad Spend Swells

21y Sean Michael Kerner

Online Ad Spend Swells

Newspaper sites get lion's share, but broadcasters are narrowing the gap. Read More...

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Yahoo! Poaches MSN Content Exec
Media

Yahoo! Poaches MSN Content Exec

21y Zachary Rodgers

Yahoo! Poaches MSN Content Exec

Online veteran sees Yahoo! as 'best positioned' to create compelling content. Read More...

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Accelerated Keyword and Engine Testing, Part 1
Paid Search

Accelerated Keyword and Engine Testing, Part 1

21y Kevin Lee

Accelerated Keyword and Engine Testing, Part 1

How to methodically go beyond 'no-brainer' campaign keywords. Read More...

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Rich Media Darwinism
Media

Rich Media Darwinism

21y Dorian Sweet

Rich Media Darwinism

Like any species, the rich media ad is evolving in response to its environment. Read More...

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Controversy Mounts over Yahoo! API Access
Media

Controversy Mounts over Yahoo! API Access

21y Kevin Newcomb

Controversy Mounts over Yahoo! API Access

As Web analytics players try to get into bid management, access to Yahoo!'s Overture APIs become a stumbling block. Read More...

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Cross-Media Challenges
Marketing

Cross-Media Challenges

21y Pamela Parker

Cross-Media Challenges

The obstacles are daunting, but so are the consequences of ignoring today's realities. Read More...

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Execs & Accounts for April 1, 2005
Media

Execs & Accounts for April 1, 2005

21y Zachary Rodgers

Execs & Accounts for April 1, 2005

Bigfoot adds big clients; Internet Advertising Group hires a director of sales. Read More...

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