Kimberly Collins

Kimberly is a former Managing Editor of ClickZ and Search Engine Watch.

Adthena gets $14M Series A funding for search marketing intelligence
Search

Adthena gets $14M Series A funding for search marketing intelligence

7y Kimberly Collins

Adthena gets $14M Series A funding for search mark...

This morning, Adthena announced $14 million to further expand into the US market and continue to develop products, specifically around paid search AI....

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LiveRamp 2019: Using IdentityLink to level the playing field for identity on the open internet
Digital Advertising

LiveRamp 2019: Using IdentityLink to level the playing field for identity o...

7y Kimberly Collins

LiveRamp 2019: Using IdentityLink to level the pla...

LiveRamp has made their IdentityLink solution available to all DSPs. We talked with their VP of Strategic Partnerships on how this move will shape adt...

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Managing search marketing for enterprise: Tips from the experts
Search

Managing search marketing for enterprise: Tips from the experts

7y Kimberly Collins

Managing search marketing for enterprise: Tips fro...

Tips and highlights from a recent roundtable discussion with top-tier marketing leaders on search marketing for enterprise businesses. Read More...

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Martech news roundup: Medallia, Ceros, Botify funding, Google Ads extension for contact info
Disruptive MarTech

Martech news roundup: Medallia, Ceros, Botify funding, Google Ads extension...

7y Kimberly Collins

Martech news roundup: Medallia, Ceros, Botify fund...

Roundup of top news in martech from the week of Feb 25–Mar 4, 2019. Read More...

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ClickZ Marketing Technology Awards: Finalists announced for 2019
Disruptive MarTech

ClickZ Marketing Technology Awards: Finalists announced for 2019

7y Kimberly Collins

ClickZ Marketing Technology Awards: Finalists anno...

Behold: The official list of finalists for the ClickZ Marketing Technology Awards 2019. Winners will be announced at the event on March 21, in New Yor...

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Ecommerce disruption 2019: Data and trends for what to expect this year
Ecommerce

Ecommerce disruption 2019: Data and trends for what to expect this year

7y Kimberly Collins

Ecommerce disruption 2019: Data and trends for wha...

Current issues in ecommerce, how the customer journey is changing, what data analysis we should be doing for ecommerce, and trends for the rest of 201...

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Martech news roundup: WaitWhat funding, Twitter cofounder steps down from board, Google's GKE beta
Disruptive MarTech

Martech news roundup: WaitWhat funding, Twitter cofounder steps down from b...

7y Kimberly Collins

Martech news roundup: WaitWhat funding, Twitter co...

Roundup of top news in martech from the week of Feb 19–Feb 25, 2019. Read More...

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Martech news roundup: Apple moves toward smart homes, LinkedIn Live, Affinity funding
Disruptive MarTech

Martech news roundup: Apple moves toward smart homes, LinkedIn Live, Affini...

7y Kimberly Collins

Martech news roundup: Apple moves toward smart hom...

Roundup of top news in martech from the week of Feb 11–Feb 19, 2019. Read More...

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Martech news roundup: Databricks and Gong.io funding, Twitter earnings, new Facebook Ads segments
Disruptive MarTech

Martech news roundup: Databricks and Gong.io funding, Twitter earnings, new...

7y Kimberly Collins

Martech news roundup: Databricks and Gong.io fundi...

Roundup of top news in martech from the week of Feb 4–Feb 11, 2019. Read More...

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Amazon Advertising class: Nail these 7 essential growth hacks
Ecommerce

Amazon Advertising class: Nail these 7 essential growth hacks

7y Kimberly Collins

Amazon Advertising class: Nail these 7 essential g...

As of late 2018, brands have reallocated up to half their Google Search ad budgets to Amazon. New Amazon Advertising class to learn 7 specific success...

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ClickZ Marketing Technology Awards: Voting now open!
Disruptive MarTech

ClickZ Marketing Technology Awards: Voting now open!

7y Kimberly Collins

ClickZ Marketing Technology Awards: Voting now ope...

Voting for the ClickZ Marketing Technolgoy Awards is now open! Anyone can vote, open until Feb 15. The Awards will take place in Tribeca, NY on March ...

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Martech news roundup: GA Audiences in Salesforce, Knotch + Contentsquare funding, IBM iX + Sitecore partnership
Disruptive MarTech

Martech news roundup: GA Audiences in Salesforce, Knotch + Contentsquare fu...

7y Kimberly Collins

Martech news roundup: GA Audiences in Salesforce, ...

Roundup of top news in martech from the week of Jan 28–Feb 4, 2019.  Read More...

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Martech news roundup: Facebook integrations, Kustomer funding, Adobe & Microsoft acquisitions
Disruptive MarTech

Martech news roundup: Facebook integrations, Kustomer funding, Adobe & ...

7y Kimberly Collins

Martech news roundup: Facebook integrations, Kusto...

We review the top news in martech from the week of January 21–28, 2019. Read More...

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B2B data + AI hype: Q&A with Seismic's VP Data & Analytics
Analytics

B2B data + AI hype: Q&A with Seismic's VP Data & Analytics

7y Kimberly Collins

B2B data + AI hype: Q&A with Seismic's VP Data...

We sat down with Al Bsharah, VP Data & Analytics at Seismic, to pick his brain on analyzing B2B data, hype around AI-powered tools, and owning you...

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Martech news roundup: Amazon acquires CloudEndure $250M, an egg beats Kylie Jenner, new Intel AI products
Disruptive MarTech

Martech news roundup: Amazon acquires CloudEndure $250M, an egg beats Kylie...

7y Kimberly Collins

Martech news roundup: Amazon acquires CloudEndure ...

We review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...

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ClickZ Marketing Technology Awards 2019: Entries open through Jan 25
Disruptive MarTech

ClickZ Marketing Technology Awards 2019: Entries open through Jan 25

7y Kimberly Collins

ClickZ Marketing Technology Awards 2019: Entries o...

Do you love martech? So do we. If you know a great martech company, person, team, or tool, nominate them now for the ClickZ Marketing Technology Award...

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Weekly martech review: Moesif lands $3.5M for API analytics, influencer marketing, Amazon new viewability standard
Disruptive MarTech

Weekly martech review: Moesif lands $3.5M for API analytics, influencer mar...

7y Kimberly Collins

Weekly martech review: Moesif lands $3.5M for API ...

We review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...

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Best of 2018: Marketing technology news and trends
Disruptive MarTech

Best of 2018: Marketing technology news and trends

7y Kimberly Collins

Best of 2018: Marketing technology news and trends

Roundup of our fan favorite pieces on marketing technology from 2018. Feat: rapidly growing startups, big name acquisitions, trends in martech, and mo...

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Best of 2018: Digital transformation trends and case studies
Digital Transformation

Best of 2018: Digital transformation trends and case studies

7y Kimberly Collins

Best of 2018: Digital transformation trends and ca...

Roundup of our fan favorite pieces on digital transformation from 2018. Feat: future of retail, trends in ecommerce, rise of customer experience, and ...

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Best of 2018: Emerging technology news and trends
Emerging Technology

Best of 2018: Emerging technology news and trends

7y Kimberly Collins

Best of 2018: Emerging technology news and trends

Roundup of our fan favorite pieces on emerging technology from 2018. AI-powered content, industries using AR, chatbots in marketing, Magic Leap and mo...

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Best of 2018: Digital marketing tips and trends
Digital Marketing

Best of 2018: Digital marketing tips and trends

7y Kimberly Collins

Best of 2018: Digital marketing tips and trends

Roundup of our fan favorite pieces on digital marketing from 2018. Feat: social good, email marketing, display ads, social media, mobile ad formats, m...

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Data in martech: How to better measure, attribute, and manage it
Analytics

Data in martech: How to better measure, attribute, and manage it

7y Kimberly Collins

Data in martech: How to better measure, attribute,...

How do companies currently measure, attribute, and manage their data in martech? And how can they do it more effectively? Insights from our latest res...

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Weekly martech review: HubSpot Ventures, Google Ads conversions, Facebook bug, Google+ April shutdown
Disruptive MarTech

Weekly martech review: HubSpot Ventures, Google Ads conversions, Facebook b...

7y Kimberly Collins

Weekly martech review: HubSpot Ventures, Google Ad...

We review the top news in martech from the week of December 10–17, 2018. Read More...

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ClickZ Martech Awards 2019: About the awards and how to enter
Disruptive MarTech

ClickZ Martech Awards 2019: About the awards and how to enter

7y Kimberly Collins

ClickZ Martech Awards 2019: About the awards and h...

The ClickZ Martech Awards 2019 will take place in Tribeca, New York on March 21, hosted by Scott Brinker. Categories include best technology, best use...

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Research: Actionable insights from data still marketing’s biggest challenge
Analytics

Research: Actionable insights from data still marketing’s biggest challenge

7y Kimberly Collins

Research: Actionable insights from data still mark...

New research: "quick access to actionable insights" is the most important feature of a marketing measurement technology, and brands struggle to find i...

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Weekly martech review: MetaCX Scott McCorkle, HCL buys IBM products, Firely launches $21.5 seed funding
Disruptive MarTech

Weekly martech review: MetaCX Scott McCorkle, HCL buys IBM products, Firely...

7y Kimberly Collins

Weekly martech review: MetaCX Scott McCorkle, HCL ...

We review the top news in martech from the week of December 3–10, 2018. Read More...

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Weekly martech review: Marriott data breach, Google prevents AI bias, Amazon doubles ad revenue
Disruptive MarTech

Weekly martech review: Marriott data breach, Google prevents AI bias, Amazo...

7y Kimberly Collins

Weekly martech review: Marriott data breach, Googl...

We review the top news in martech from the week of November 26–December 3, 2018.  Read More...

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