Finally! Brands can GIF on Twitter
Disruptive MarTech

Finally! Brands can GIF on Twitter

12y Leighann Morris

Finally! Brands can GIF on Twitter

Finally, Twitter added support for GIFs on Wednesday. Let's see how brands reacted. Read More...

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Cannes Lions digital round-up: Kanye West believes he can ‘improve Instagram’
Insights

Cannes Lions digital round-up: Kanye West believes he can ‘improve Instagra...

12y Leighann Morris

Cannes Lions digital round-up: Kanye West believes...

Cannes Lions is an international festival of creativity, a place where technology, digital leaders, and thinkers come together. For digital marketers,...

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Delta Airline's World Cup brand fail
Disruptive MarTech

Delta Airline's World Cup brand fail

12y Leighann Morris

Delta Airline's World Cup brand fail

As brands try to cash in on the World Cup, we were waiting patiently for one of them to do something stupid. Congrats to Delta! Read More...

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Facebook serves ads based on user’s external browsing habits
Disruptive MarTech

Facebook serves ads based on user’s external browsing habits

12y Leighann Morris

Facebook serves ads based on user’s external brows...

We all got freaked out when Facebook started targeting ads towards us depending on our Facebook "likes". Prepare to be more freaked out now that the s...

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How will brewers digitally lure drinkers during the FIFA World Cup 2014?
Headline News

How will brewers digitally lure drinkers during the FIFA World Cup 2014?

12y Leighann Morris

How will brewers digitally lure drinkers during th...

On day five of the FIFA cup world 2014, we take a look at how brewers like Budweiser, Heineken, Halewood and Fuller’s are ramping up digital activity ...

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The World Cup's social score: Which team is the most active?
Headline News

The World Cup's social score: Which team is the most active?

12y Leighann Morris

The World Cup's social score: Which team is the mo...

On day two of the 2014 World Cup, we ask: which team is winning on social media? Check out the qualifying 32 teams' total audience numbers across lead...

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Google marks start of World Cup with animated doodle
Acquisition

Google marks start of World Cup with animated doodle

12y Leighann Morris

Google marks start of World Cup with animated dood...

World Cup digital marketing updates, starting with day one! To celebrate the launch, Google have customised their search engine home page. Read More...

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Facebook 'accidentally' launched Slingshot, its latest Snapchat rival
Headline News

Facebook 'accidentally' launched Slingshot, its latest Snapchat rival

12y Leighann Morris

Facebook 'accidentally' launched Slingshot, its la...

Facebook's last resort to trump Snapchat is an app called Slingshot, which was rumoured to be in development earlier this year. Facebook "accidentally...

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UK mobile device users ignore ads
Media

UK mobile device users ignore ads

12y Leighann Morris

UK mobile device users ignore ads

According to a recent report, more and more money is going to mobile ads, which is somewhat ineffective when put next to TV advertising. Read More...

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#DontWait Coors Light social campaign offers adventurous trips to consumers
Acquisition

#DontWait Coors Light social campaign offers adventurous trips to consumers...

12y Leighann Morris

#DontWait Coors Light social campaign offers adven...

Molson-Coors owned beer brand Coors Light has launched a multi-channel #DontWait campaign which offers consumers the chance to bid for a range of "adv...

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Mobile ad spend soars 109% as video rises 65% during 2014
Insights

Mobile ad spend soars 109% as video rises 65% during 2014

12y Leighann Morris

Mobile ad spend soars 109% as video rises 65% duri...

Mobile devices ad spend rose 109% in the first quarter of 2014 compared to the same period last year, while video ad spend surged 65%, according to ne...

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The seven digital deadly sins (Interactive)
Disruptive MarTech

The seven digital deadly sins (Interactive)

12y Leighann Morris

The seven digital deadly sins (Interactive)

It has been 25 years since the invention of the world wide web and more than 2 billion people are now connected. Question how this information revolut...

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Which country has the most confident digital marketers? Australia vs. rest of the world
Insights

Which country has the most confident digital marketers? Australia vs. rest ...

12y Leighann Morris

Which country has the most confident digital marke...

Australian digital marketers are more confident in their digital marketing abilities than their contemporaries in other countries, according to the re...

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Is there a market for a B2B version of Instagram?
Disruptive MarTech

Is there a market for a B2B version of Instagram?

12y Leighann Morris

Is there a market for a B2B version of Instagram?

It seems there is. Introducing: FoKo, a B2B photo sharing app that has gained Whole Foods as a new client. Read More...

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Weight Watchers cafe offers free food for social shares
Acquisition

Weight Watchers cafe offers free food for social shares

12y Leighann Morris

Weight Watchers cafe offers free food for social s...

The Feel Good Café in Hoxton Square, East London, aims to champion "choice, flavour and real food" and is offering all foods free of charge in exchang...

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Marketing in the moment: 10 tips from Twitter
Insights

Marketing in the moment: 10 tips from Twitter

12y Leighann Morris

Marketing in the moment: 10 tips from Twitter

With the World Cup less than two weeks away, Twitter has revealed ten steps to create marketing in the moment as brands looks to get their messages to...

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Digital product placement: Mercedes Benz & Mario Kart 8
Disruptive MarTech

Digital product placement: Mercedes Benz & Mario Kart 8

12y Leighann Morris

Digital product placement: Mercedes Benz & Mar...

Bizarre franchise crossover of the week: a forthcoming DLC (downloadable content) pack for Mario Kart 8 will allow gamers to hop behind the wheel of a...

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How drunk are you? Check your Alcohoot app
Disruptive MarTech

How drunk are you? Check your Alcohoot app

12y Leighann Morris

How drunk are you? Check your Alcohoot app

Alcohol marketers partner with smartphone breathalyser for digital drinking with a digital hangover. Read More...

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Are you a social media psychopath?
Headline News

Are you a social media psychopath?

12y Leighann Morris

Are you a social media psychopath?

Social media: We love it, but according to recent research, it is actually turning us into psychopaths. We lie, we bully, and we're anti-social. Take ...

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L'Oreal targets ads based on hair colour in online photos
Disruptive MarTech

L'Oreal targets ads based on hair colour in online photos

12y Leighann Morris

L'Oreal targets ads based on hair colour in online...

In an incredibly intelligent and innovative move in digital marketing, L'Oreal Ombre hair colour products -- born last year from a project that mined ...

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Salesforce adds ‘Pinterest Insights’ for marketers
Disruptive MarTech

Salesforce adds ‘Pinterest Insights’ for marketers

12y Leighann Morris

Salesforce adds ‘Pinterest Insights’ for marketers

The ExactTarget Marketing Cloud from salesforce.com has added Pinterest Business Insights, providing marketers with data to better understand their br...

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The new user-generated Coca-Cola ad is here
Video

The new user-generated Coca-Cola ad is here

12y Leighann Morris

The new user-generated Coca-Cola ad is here

Coca-Cola have created an ad comprised entirely of short video clips made by fans (apart from a couple of animations). The ad, the first user-generate...

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Should you care about Twitch? Yeah, probably
Disruptive MarTech

Should you care about Twitch? Yeah, probably

12y Leighann Morris

Should you care about Twitch? Yeah, probably

What would YouTube and Google want with a website known for streaming video games? It is a question that many are asking after we learnt that the tech...

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Sainsbury's slave: Definitely not OK, says Twitter
Acquisition

Sainsbury's slave: Definitely not OK, says Twitter

12y Leighann Morris

Sainsbury's slave: Definitely not OK, says Twitter

An Oxford branch of Sainsbury's have found themselves in hot water after pushing the ragged clothes of 12 Years A Slave as a selling point, in conjunc...

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Parklife festival team send misspelt marketing texts from 'mum'
Acquisition

Parklife festival team send misspelt marketing texts from 'mum'

12y Leighann Morris

Parklife festival team send misspelt marketing tex...

After sending promotional texts that falsely appeared to be from recipients' mothers, the organisers have since issued a formal apology to anyone that...

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13 years of Apple in 60 seconds
Disruptive MarTech

13 years of Apple in 60 seconds

12y Leighann Morris

13 years of Apple in 60 seconds

Next Monday, May 19th, will mark the 13th anniversary of the first Apple Store. To show you how Apple have taken over the world, Retale have made this...

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Malibu launches #BestSummerEver
Acquisition

Malibu launches #BestSummerEver

12y Leighann Morris

Malibu launches #BestSummerEver

As part of the #BestSummerEver digital campaign, Malibu will ask consumers to come up with a list of 100 summer experiences, which will be undertaken ...

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