New report reveals 97% of organizations are currently undertaking or planning to undertake digital transformation initiatives, but the vast majority s...
View articleLow wage martech positions are more likely to see women filling the role. But when wages surpass the $125k mark, these positions can see around twice ...
View articleRecent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels...
View articleOn average, marketing technology now accounts for almost one-third of marketing budgets. This proportion has grown more than 30% in the past year. Rea...
View articleTVTY pioneered a real-time multichannel campaign using TV commercials and Amazon search. It led to a 40% lift in CTR, 25% lift in RoAS, and 21% fall i...
View articleComplete overview of marketing attribution models, including last touch, first click, time decay, linear, position-based, and data-driven. Which works...
View articleForbes found that it costs 5x as much to attract a new customer as to retain an existing one. Here's everything you need to know about calculating CLT...
View articleThe advent of 5G has the potential to be massive for marketers. When it does hit, mobile download speeds are expected to average 100mbps, and latency ...
View articleOver the last few years, the increasing accessibility of programmatic advertising technology has led to a desire for brands to bring their programmati...
View articleCybersecurity is a fundamental consideration for all organizations operating in today’s connected and data-driven world. But while all who work across...
View articleThose of us with an interest in digital business are obsessed with disruption. We’ve seen Amazon, with its infinite shelves, disrupt book retailers. W...
View articleDigital disruption is a challenge – especially when it comes to ensuring that your workforce can meet the needs of a disruptive future. Analysts and r...
View articleEcommerce Europe's latest research, "European Ecommerce Report 2017", has some fascinating insight into which countries are driving growth in the Euro...
View articleRetailers and marketers are seeing great value in incorporating limited editions into their business plans, even in a world of digital goods and unlim...
View articleA new report highlights the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing the bes...
View articleThe technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. This is accordi...
View articleBack in 2013 John Gagnon wrote a very popular post detailing some of his favourite Excel tips and tricks. We thought we’d update the list of classic s...
View articleWhen it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them. Return Path’...
View articleThis week, Jeremy Corbyn took to Facebook Live to announce the launch of The Digital Democracy Manifesto – a key policy announcement in his bid to be...
View articleThe 2016 Communications Market Report from Ofcom has shed some fresh light on the latest behavioural trends of UK consumers and how they are connectin...
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