Black Friday used to give shoppers a clear reason to buy NOW, and marketers could plan a holiday campaign around one weekend. That is changing as reta...
View articleNext quarter’s TikTok budget gets signed off on Friday, and the CFO wants to know how this quarter’s campaign performed. The CFO has no se...
View articleAI has made ads faster and cheaper to produce, so speed no longer sets one advertiser apart. Generic AI output now goes by a nickname, AI slop, and sh...
View articleAI’s role in marketing has moved from helping with tasks to carrying them out. Suggestions came first, then chat, then actions, and now autonomo...
View articleMost media budgets die the same way. Someone in finance asks a simple question, and the person defending the spend answers a different one. The questi...
View articleMost marketing teams use AI for support work, like writing a first draft of a campaign brief, turning scattered platform exports into one performance ...
View articleQ4 covers Black Friday, Cyber Monday and the holiday shopping weeks that follow, the busiest stretch of the year for retail advertisers. The U.S. Cens...
View articlePerformance marketing teams run the same ritual heading into peak: find the ad that’s proven itself, then pour the budget behind it. A winning a...
View articleA budget review runs the same way in a lot of retail marketing teams. The channel report comes back, and it favors whichever channel sits closest to t...
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