GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy...
View articleAdvertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need t...
View articleWhat’s the secret for Food Tube’s successful YouTube presence and how can you create unique content in the food industry? Read More...
View articleBuzzfeed has built a social empire starting from Facebook, expanding to all the popular social networks and Tasty is a great example on how to dominat...
View articleSnapchat keeps surprising us with its continuous growth and it may become more interesting for brands now that it’s experimenting with ecommerce. As u...
View articleMobile is everywhere in our lives and as mobile consumers increase, ecommerce sites need to be prepared. Stuart McMillan, Deputy Head of Ecommerce of ...
View articleBT Sport wants to be “at the heart of football” and that’s why it focuses on Twitter during Champions League, especially this year with its exclusive ...
View articleWe are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content? Wheth...
View articleWhat it’s like handling the social presence of the busiest airport in Europe? Heathrow airport seems to understand how Twitter may boost customer expe...
View articleBetting sites know the importance of keeping up with the latest sports updates and immediately informing their fans about them, but what is it that re...
View articleAs influencer marketing becomes more effective for brands, there is a constant need to find the right influencer for the promotion of each product. Ho...
View articleSnapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become the new trending s...
View articleWe’ve seen a significant number of digital professionals exploring influencer marketing during the past years, as more brands enjoy its short an...
View articleAs things change at a fast pace, so does the need to evaluate every element of a content marketing strategy, in order to maintain the strongest featur...
View articleSearch data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to t...
View articleThere is an increasing number of people heading to social media to contact an airline brand, either to ask a question, make a complaint, or simply to ...
View articleEvery fitness brand has a different marketing approach, depending on its status, its goals and its audience, and there’s an interesting comparison to ...
View articleI came across a tweet the other day from a follower giving a +K to another user, which serves as a reward for someone’s expertise, and it reminded me ...
View articleInstagram can be a very effective social network and the fitness industry in particular seems to have found the sweet spot here in terms of social str...
View articleThe subscription box business model has become more and more popular in recent years, but what makes it so popular? Modern consumers love the idea of...
View articleInstagram has quickly turned into the favourite social network for many brands, as it seems to combine the appealing user experience with its recent b...
View articleIt’s common nowadays to create a post, or a campaign having as an ultimate goal to make it viral, and this can be the online measurement of success fo...
View articleDigital advertising is experiencing a major existential crisis lately with the challenge of ad blocking becoming popular among an increasing number of...
View articleVideo marketing has been on the rise for several years now and it is only expected to grow even more. According to Cisco, video traffic will account f...
View articleIt’s not always easy for an ecommerce business to gain new customers, especially when it’s struggling to understand the needs of its audience. L...
View articleFacebook is determined to take its advertising format to the next level and it might be a great opportunity for a brand to market its services through...
View articleAs we are just a few days before the 88th Academy Awards, social media discussion is heating up full of reviews, opinions and predictions for the big ...
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