Omnicom PR shop Ketchum has launched a real-time digital media buying platform that enables brands to leverage earned and paid media through paid onli...
View articleFebruary saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executi...
View articleGoogle makes Gmail's unsubscribe feature more noticeable in an effort to help email recipients fend off spam. What does this mean for marketers lookin...
View articleFacebook will retire its @facebook.com email service in March of this year. Instead, it will reroute Facebook emails to a user's primary email address...
View articleOn the heels of its acquisition by Facebook, WhatsApp will introduce an Internet voice calling capability later this year. Read More...
View articleNielsen's The Digital Consumer 2014 report reveals that consumers are using more digital devices to stay connected today, and Hispanics are ahead of t...
View articleGoogle and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (...
View articleGoogle has added comScore's validated Campaign Essentials (vCE) metrics into its DoubleClick ad server in order to measure digital ad campaigns in rea...
View articleIt may be the worst season for Manchester United, but the club saw its largest weekly Twitter fan growth with the $62 million signing of Spanish midfi...
View articleSmirnoff launched the Guiltless Pleasures Pinterest Contest in an effort to promote its new vodka flavor, Sorbet Light Pineapple Coconut. Read More...
View articleFebruary starts with a series of promotions and hires in the digital marketing industry, including a new Microsoft chief executive and the next YouTub...
View articleGoogle, Microsoft, and other companies will work closely with the Internet Advertising Bureau (IAB) to provide education and solve issues regarding pr...
View articleA roundup of many of the new hires, promotions, and other moves in the digital marketing industry at the beginning of 2014. Read More...
View articleUsablenet, a mobile and multi-channel technology company, released a new study today regarding user experiences on tablets. Read More...
View articleNielsen's report reveals that display Internet advertising spend increased rapidly in Q3 2013, but TV still dominated global ad spend. Read More...
View articleCapitalizing on the buzz surrounding Pharrell Williams' hat, Arby's wins the award for the most retweeted tweet of the Grammy night. Read More...
View articleNielsen released advertising expenditure trends in Q3 2013, showing growth in Asia Pacific and a slight decline in North America. Read More...
View articlePaid search advertising significantly increased in the fourth quarter of 2013, driven by the use of Product Listing Ads and mobile devices during the ...
View articleParis-based ad agency, Rosapark, has created a real-life emoji campaign aimed at warning parents of the dangers of online chatting for their children....
View articleNielsen's analysis reveals that among 7.6 million Twitter users who tweeted about brands from August to October last year, 5.5 million tweeted about T...
View articleA Facebook study in collaboration with comScore suggests that automotive campaigns effectively drive car shoppers to brand sites and model pages. Read...
View articleApple reached a settlement with the FTC today over a loophole that has allowed children to purchase unlimited virtual items in the Apple Store without...
View articleTech giant Google and leading internet radio service Pandora will focus on building their services into automobiles in 2014. Read More...
View articleSocial network advertising spending in North America will be the highest over the next two years, eMarketer says. Read More...
View articlePew's new research reveals that Facebook has been the most popular social media site, as well as the most effective networking platform to engage onli...
View articleAs 2013 comes to a close, there are more new hires and promotions in the digital marketing industry. Read More...
View articleAs 2014 is approaching, Nielsen took a look at what devices consumers own, as well as their online and mobile activities during 2013. Read More...
View article