Sarah Engel has spent more than two decades in marketing. As President of January Digital, she leads the marketing leadership company and media agency...
View articleThe most persuasive TikTok data point Moroccanoil collected in 2025 was not in any dashboard. Staff overheard it at a tennis tournament. In February o...
View articleE-commerce teams are measuring their retail media performance with a number that can be engineered to look good. ROAS is clean, reportable, and easy t...
View articleRetail executives arriving in Vegas this month are not debating whether AI will reshape their business. That debate is already over. The real question...
View articleThe shopping journey has always involved a kind of surrender. You surrender to a brand’s editorial curation when you browse a site. You surrende...
View articleMost organizations right now are running some version of the same experiment: distribute access to AI tools, watch what happens, and try to figure out...
View articleEvery influencer marketer has the same nightmare conversation. The CFO asks for the revenue number. The marketer opens a dashboard full of impressions...
View articleEmily Rose Campbell, Head of Performance at Iced Media, explains why beauty brands need to move past ROAS fixation and DTC-only measurement. She share...
View articleMost apparel brands know their gross margins. Fewer know whether the traffic they are paying for actually generates profit after returns, fulfillment,...
View articleMost retailers chasing fashion credibility start by shrinking their audience. They curate harder, raise prices, and build mystique around scarcity. Th...
View articleShopping used to require a destination. A planned trip to a mall, a catalog spread across a kitchen table, a deliberate channel flip to a home shoppin...
View articleEvery marketer who has stared at a dashboard has quietly wondered the same thing. Is this number real? Does it reflect what actually caused that sale,...
View articleThe modern shopper does not follow a funnel. She watches a TikTok, compares prices on Amazon, checks her Sephora loyalty balance, and buys in store. S...
View articleThe marketing funnel that e-commerce was built on is a decade-old agreement between brands and consumers. Brands pay for attention, consumers click th...
View articleMost retailers say they are customer-centric. Very few of them can tell you exactly what that costs. At REI, the price is quantifiable. It means holdi...
View articleA Q&A with McCall Milligan, Head of Data Science at Fospha, on building the trust layer that makes measurement actually useful Every marketer has ...
View articleWhen eTail Palm Springs convened in February 2025, the mood was cautious optimism. AI dominated almost every stage and hallway conversation, but the q...
View articleFor two decades, marketing invested in being findable. But as shopping moves inside AI conversations, the question facing senior marketers has changed...
View articleFor much of the past decade, beauty marketing rewarded speed. Faster launches, faster content cycles, faster feedback loops… That model is losin...
View articleLongchamp • Paris Vertigo What it isLongchamp released Paris Vertigo, a cinematic brand film created by Obsidian that reimagines Paris through a fully...
View articleFacebook ads are entering a completely new era. It doesn’t matter whether you’re a small brand or a long-time giant, what’s happening right now is lev...
View articlePublicis • Wishes for the Next Century What it isPublicis marks its upcoming 100th year with a film that blends live action and AI, created by Publici...
View articleBlack Friday has always been a measure of retail energy. In the past it reflected a contest between crowded stores and rising online activity. This ye...
View articleParis, December 4th 2025 – Brevo, a leader in customer engagement software, has closed its latest $500+ million financing round, officially becoming a...
View articleHoliday campaigns in beauty used to follow a predictable formula: metallic palettes, a few product close-ups, and a safe emotional arc. In 2025, that ...
View articleUber • Close What it is Uber’s first national holiday campaign follows a woman traveling from the airport while reflecting on her strained relationshi...
View articleUntil recently, skincare and makeup operated as two distinct categories. One addressed long term care. The other focused on short term aesthetic chang...
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