Birds Eye launches £3m ITV blogger campaign
Frozen food brand Birds Eye has launched a £3m, 12-month campaign tie-up with ITV and food blogger Katie Bryson in a bid to drive traffic to the campaign’s microsite and raise awareness.
Frozen food brand Birds Eye has launched a £3m, 12-month campaign tie-up with ITV and food blogger Katie Bryson in a bid to drive traffic to the campaign’s microsite and raise awareness.
Frozen food brand Birds Eye has launched a £3m, 12-month tie-up with ITV and food blogger Katie Bryson in a bid to drive traffic to the campaign’s microsite and raise awareness.
Extending its Food of Life brand message, the campaign was launched in between ITV’s This Morning and Loose Women.
https://www.youtube.com/watch?v=wnUyM7kmp-o
Running Monday to Friday throughout the year, the “Mix up Your Menu” ads will showcase different recipes and encourage users to visit the campaign’s microsite to share tips and exchange ideas.
The series of adverts, produced by ITN Productions, will be complemented by a campaign push through PR, digital and social with the hash tag #BirdsEyeMixItUp.
Birds Eye UK marketing director Steve Chantry said: “As a company, we are committed to meeting the evolving needs of our consumers, and we will continue innovating to ensure we meet these demands.
“With so many consumers now consulting the internet as part of their ‘food journey’, the Mix Up Your Menu campaign is the latest development in Birds Eye’s commitment to investing in digital marketing to deliver innovative online campaigns.”
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A nice polished push past where it comes from, how its made and what goes in it….. #bycatch :(