Brand USA partners with ESPN to encourage Brits to back US sports
DiscoverAmerica.com now plays host to an interactive map which plays short videos looking at major US sports teams and where games take place across the continent.
DiscoverAmerica.com now plays host to an interactive map which plays short videos looking at major US sports teams and where games take place across the continent.
In an attempt get Brits to visit America and support US sports, Brand USA and ESPN have launched a new online campaign.
DiscoverAmerica.com now plays host to an interactive map which plays short videos looking at major US sports teams and where games take place across the continent.
But it doesn’t just focus on the traditional sports; it also caters to the more acquired taste, with sports such as ground Quidditch and Tour de Donut.
Chris Thompson, president and CEO Brand USA said: “This is an exciting launch for us. To have this number of destination videos at such high quality that we can showcase to consumers considering a holiday in the USA is incredible, and will hopefully help them in their decision about which destinations to visit.”
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceScent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...
View articleNew partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...
View articleLeading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...
View article30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...
View articleA good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...
View articleOracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...
View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View article
Leave a Reply
You must be logged in to post a comment.