Budweiser regrets 'rape' slogan following social outcry
Budweiser was forced to apologise after strapping bottles with a slogan claiming it's "the perfect beer for removing ‘no’ from your vocabulary for the night”.
Budweiser was forced to apologise after strapping bottles with a slogan claiming it's "the perfect beer for removing ‘no’ from your vocabulary for the night”.
Budweiser was forced to apologise after strapping bottles with a slogan claiming it’s “the perfect beer for removing ‘no’ from your vocabulary for the night”.
The slogan has been called “offensive”, “rapey”, “lecherous” and “promoting alcohol-fuelled rape culture”, by the online community, reports Huffingtonpost.
.@budlight great job with this. totally not promoting rape here pic.twitter.com/tmBQweUFPR
— a. spaceman (@adamrensch) April 28, 2015
The questionable tagline features on bottles as part of the Anheuser-Busch owed brand’s ‘Up for Whatever’ campaign.
One Tweeter suggested the slogan made it the “Official Beer of Rape Culture”.
A spokesperson commented: “It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.”
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