Can the CMO ever be replaced by a piece of kit? | The ClickZ Digest (1)
PLUS: How to get ChatGPT to recommend your SaaS Brand—without spending a cent
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Highlights from today’s newsletter:
Why most brands get creatives wrong (and how to fix it)
The most effective influencer campaigns are built on fit, not fame
️ Visual rules to make you stop scrolling
EDITOR’S PICK
#SEO BEST PRACTICES
Want ChatGPT to recommend your SaaS brand—without spending a cent?
This guide breaks down how to train large language models to associate your brand with high-intent queries. It’s not about gimmicks or keywords. It’s about structured messaging, contextual density, and owning the language your ICPs use.
WHAT WE ARE READING
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While AI and automation are transforming marketing leadership, CMOs remain indispensable for defining brand purpose, forging emotional connections, and providing vision that technology cannot replicate. The role is shifting from execution to orchestration, requiring fluency in data, creativity, and technological systems. Marketers who adapt to these tools gain relevance, but human judgment, insight, and relationship-building remain essential for competitive, differentiated brands. |
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AI agents are transforming search and advertising by becoming essential intermediaries in digital consumer journeys, prompting marketers to shift from traditional paid ads to optimizing AI-driven content, product feeds, and direct agent integrations. Marketers must understand evolving search behaviors and prepare foundational strategies to adapt effectively. AI agents present both challenges and opportunities for targeting, personalization, and consumer trust in eCommerce and beyond. |
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The most effective influencer campaigns hinge on brand-audience fit, not celebrity, integrating macro, mid-tier, and micro-tier creators for targeted reach and higher engagement. Brands prioritizing audience alignment, authentic storytelling, and deliberate scaling yield stronger business outcomes. Marketers benefit by treating influencer marketing as a core, insight-driven pillar within broader brand strategies. |
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WHAT WE ARE LISTENING TO
ECOM GROWTH INSIDER
Camilo Castaeda discusses the primary creative pitfalls hindering growth for eCommerce brands, emphasizing the need for customer-centric ad messaging and rigorous research rather than brand-focused content.
He explains how AI-generated creatives, while cost-efficient for testing, remain inferior to authentic human-driven content. For founders, adopting a media production mindset is essential to compete effectively in an evolving paid social landscape.
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