The Surprising Success of YouTube Subscriptions: Driving $15 billion in Revenue for Google
Advertising & Promotion

The Surprising Success of YouTube Subscriptions: Driving $15 billion in Rev...

2y ClickZ News Staff

The Surprising Success of YouTube Subscriptions: D...

The platform continues to generate substantial revenue from advertisements, with $9.2 billion in ad revenue in the fourth quarter of 2023 alone. Read ...

View article
B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability
Advertising & Promotion

B2B advertising doesn’t need to be boring: why creativity is a key driver o...

3y Tyrona Heath

B2B advertising doesn’t need to be boring: why cre...

Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...

View article
Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

3y Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

View article
Exploring the rise of top-of-funnel advertising in ecommerce for 2023
322023

Exploring the rise of top-of-funnel advertising in ecommerce for 2023

3y Jamie Bolton

Exploring the rise of top-of-funnel advertising in...

Brands will need to focus on optimization strategies to yield high returns as 2023 predictions show an increase in demand for ad spaces. Read More...

View article
What is ‘All-Weather Marketing’ and how can it help you tackle economic instability?
Advertising & Promotion

What is ‘All-Weather Marketing’ and how can it help you tackle economic ins...

3y Tyrona Heath

What is ‘All-Weather Marketing’ and how can it hel...

How this is an insulator against instability, and offers recommendations for how marketers should approach strategy, creative, distribution, and measu...

View article
The 3M levers advertisers can use to trigger positive behavior change
Advertising & Promotion

The 3M levers advertisers can use to trigger positive behavior change

3y Mark DiMassimo

The 3M levers advertisers can use to trigger posit...

The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...

View article
Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?
ABM

Google, LinkedIn, Facebook – which B2B ad platforms should be on every mark...

4y Rachael King

Google, LinkedIn, Facebook – which B2B ad platform...

While building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...

View article
Is your brand marketing truly inclusive?
Advertising & Promotion

Is your brand marketing truly inclusive?

4y Michael Collins

Is your brand marketing truly inclusive?

Four questions you need to ask yourself and your team to truly become inclusive as a brand Read More...

View article
Branding in the Metaverse: How to find success on Roblox
Advertising & Promotion

Branding in the Metaverse: How to find success on Roblox

4y Charles Gabriel

Branding in the Metaverse: How to find success on ...

As the physical world temporarily shuttered due to COVID-19, society made space for a virtual world, one that is rapidly growing and holds significant...

View article
How marketers can use weather data as a strategic tailwind
Advertising & Promotion

How marketers can use weather data as a strategic tailwind

4y Lauren Lee

How marketers can use weather data as a strategic ...

The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...

View article
New data sets will help marketers break their cookie addiction
Advertising & Promotion

New data sets will help marketers break their cookie addiction

4y Jeremy Hlavacek

New data sets will help marketers break their cook...

Here's how AI and alternative sources can make brands and marketers stop worrying about the eventual crumbling and focus on delivering value Read More...

View article
The making of a strong first-party data brand
Advertising & Promotion

The making of a strong first-party data brand

4y Luis Navarrete Gómez

The making of a strong first-party data brand

How to get the strategy, technology, and value of change right Read More...

View article
Finger lickin’... bad?
Advertising & Promotion

Finger lickin’... bad?

4y Gareth Platt

Finger lickin’... bad?

How KFC turned threat into opportunity by suspending its iconic slogan Read More...

View article
Brand-agency partnership: the chicken and egg dilemma
Advertising & Promotion

Brand-agency partnership: the chicken and egg dilemma

4y Bruno Gralpois

Brand-agency partnership: the chicken and egg dile...

When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance Read More...

View article
Aligning your agency roster to your advertising model
Advertising & Promotion

Aligning your agency roster to your advertising model

4y Bruno Gralpois

Aligning your agency roster to your advertising mo...

An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...

View article
Marketing is every employee’s job (They just don’t always know it)
Advertising & Promotion

Marketing is every employee’s job (They just don’t always know it)

5y Norman Guadagno

Marketing is every employee’s job (They just don’t...

Norman Guadagno, CMO at Acoustic, details why all employees need to cherish their role as a brand ambassador and how that can help marketing Read More...

View article
The fruits of collaboration: how US retailers are monetizing their data
Acquisition

The fruits of collaboration: how US retailers are monetizing their data

5y Selwyn Parker

The fruits of collaboration: how US retailers are ...

How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...

View article
How will technology transform the fragile client/agency ecosystem?
Advertising & Promotion

How will technology transform the fragile client/agency ecosystem?

5y Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

View article
Tech Talk with Jivox: Personalization and ecommerce marketing
Advertising & Promotion

Tech Talk with Jivox: Personalization and ecommerce marketing

5y Catherrine Garcia

Tech Talk with Jivox: Personalization and ecommerc...

In our latest Tech Talk, Jivox's CEO, Diaz Nesamoney talks through the data-driven personalized advertising and marketing platform and how it fits you...

View article
Key Insights: Ecommerce, omnichannel marketing, CTV, and holiday season conversions
Advertising & Promotion

Key Insights: Ecommerce, omnichannel marketing, CTV, and holiday season con...

5y Kamaljeet Kalsi

Key Insights: Ecommerce, omnichannel marketing, CT...

Customer data remains the center of the advertising universe and the key to conversions, how an omnichannel strategy will drive your holiday season sa...

View article
Key Insights: Retail giants closed on Thanksgiving 2020, ecommerce set to see the biggest shopping season
Advertising & Promotion

Key Insights: Retail giants closed on Thanksgiving 2020, ecommerce set to s...

6y Kamaljeet Kalsi

Key Insights: Retail giants closed on Thanksgiving...

Walmart will be closed on Thanksgiving 2020, Android devices to surpass one billion hours on shopping apps, real-time marketing insights to help ecomm...

View article
1 2