Reality Marketing Series, Part 2: The Staff Fires Back
Actionable Analysis

Reality Marketing Series, Part 2: The Staff Fires Back

20y Shane Atchison

Reality Marketing Series, Part 2: The Staff Fires ...

It's the reality series you can't afford to miss: a fictional marketing organization prepares to meet today's marketing challenges head on. Part two o...

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Social Marketing: Reach Out and Engage Consumers
Actionable Analysis

Social Marketing: Reach Out and Engage Consumers

20y Heidi Cohen

Social Marketing: Reach Out and Engage Consumers

Rather than plaster every available screen with advertising, break through the clutter and develop relationships with the real people at the other end...

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Reality Marketing, Part 1: Letter From the CMO
Actionable Analysis

Reality Marketing, Part 1: Letter From the CMO

20y Shane Atchison

Reality Marketing, Part 1: Letter From the CMO

It's the reality series you can't afford to miss: a fictional marketing organization prepares to meet today's marketing challenges head on. Part one o...

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Every Marketer Is an Online Publisher
Actionable Analysis

Every Marketer Is an Online Publisher

20y Heidi Cohen

Every Marketer Is an Online Publisher

Congratulations on your new job as an online publisher. Now, you must think like one. Read More...

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Web Marketing 7,000 Miles Away
Actionable Analysis

Web Marketing 7,000 Miles Away

20y Shane Atchison

Web Marketing 7,000 Miles Away

How different is Web analytics in Latin America? Read More

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Measuring Online Video Ads
Actionable Analysis

Measuring Online Video Ads

20y Heidi Cohen

Measuring Online Video Ads

Five metrics for online video ads. Read More

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Avoiding the Most Common Web Analytics Pitfalls
Actionable Analysis

Avoiding the Most Common Web Analytics Pitfalls

20y Shane Atchison

Avoiding the Most Common Web Analytics Pitfalls

A checklist for how to successfully create a culture of analysis within your organization and avoid the seven most common Web analytics pitfalls. Read...

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How to Make Podcasting Work for You
Actionable Analysis

How to Make Podcasting Work for You

20y Heidi Cohen

How to Make Podcasting Work for You

OK, so podcasting isn't that measurable. Marketers can still leverage this new channel now. Read More...

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What's an Online Community's Value?
Actionable Analysis

What's an Online Community's Value?

20y Shane Atchison

What's an Online Community's Value?

It might take a village to raise a child, but it takes a community to build a brand online. Read More...

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What's the Problem With Online Ad Inventory?
Actionable Analysis

What's the Problem With Online Ad Inventory?

20y Heidi Cohen

What's the Problem With Online Ad Inventory?

How advertisers can get more from online media buys and publishers can maximize returns on their inventory. Read More...

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Branding Versus Direct Response: Sound Familiar?
Actionable Analysis

Branding Versus Direct Response: Sound Familiar?

20y Shane Atchison

Branding Versus Direct Response: Sound Familiar?

Even in metrics, it's time to think more like a customer and less like a marketer. Read More...

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Where Are All the Good Online Ad Sales People?
Actionable Analysis

Where Are All the Good Online Ad Sales People?

20y Heidi Cohen

Where Are All the Good Online Ad Sales People?

How to find them, support them, and measure their performance. Read More...

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Teva.com: An E-commerce and Branding Case Study
Actionable Analysis

Teva.com: An E-commerce and Branding Case Study

20y Shane Atchison

Teva.com: An E-commerce and Branding Case Study

How an online footwear seller increased sales and brand loyalty through data analysis. Read More...

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Print Brands Grow Online: What You Should Do About It
Actionable Analysis

Print Brands Grow Online: What You Should Do About It

20y Heidi Cohen

Print Brands Grow Online: What You Should Do About...

An online component to print media is no longer optional. How should publishers tackle the new medium and remain attractive to readers and advertisers...

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Conversion Funnel 2.0
Actionable Analysis

Conversion Funnel 2.0

20y Shane Atchison

Conversion Funnel 2.0

The standard e-commerce conversion funnel? Throw it out. It's dead. Read More...

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More Than a Press Release: Extending Your Online PR Efforts
Actionable Analysis

More Than a Press Release: Extending Your Online PR Efforts

20y Heidi Cohen

More Than a Press Release: Extending Your Online P...

In today's connected digital world, PR isn't just about the press release; it's about connecting with customers. Read More...

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Online Brand Metrics Revealed
Actionable Analysis

Online Brand Metrics Revealed

20y Shane Atchison

Online Brand Metrics Revealed

Four new analysis questions to ask yourself, and eight metrics. Read More...

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March Branding Madness
Actionable Analysis

March Branding Madness

20y Heidi Cohen

March Branding Madness

Listening to your customers can solve your branding challenges. Read More...

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How Does Your Brand Measure Up Online?
Actionable Analysis

How Does Your Brand Measure Up Online?

20y Shane Atchison

How Does Your Brand Measure Up Online?

Search data on your branded keywords can provide valuable insight into a brand initiative's influence on consumers. Read More...

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Know Your Business Objectives
Actionable Analysis

Know Your Business Objectives

20y Heidi Cohen

Know Your Business Objectives

Clever creative and cutting-edge technology can only get you so far. Read More...

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Five Things Every CMO Must Know About Web Analytics, Part 6
Actionable Analysis

Five Things Every CMO Must Know About Web Analytics, Part 6

20y Shane Atchison

Five Things Every CMO Must Know About Web Analytic...

An executive crash course in Web analytics. Last of a six-part series. Read More...

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Advertising in My Online Neighborhood
Actionable Analysis

Advertising in My Online Neighborhood

20y Heidi Cohen

Advertising in My Online Neighborhood

Local marketing isn't just about search any more. Read More...

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Five Things Every CMO Must Know About Web Analytics, Part 5
Actionable Analysis

Five Things Every CMO Must Know About Web Analytics, Part 5

20y Shane Atchison

Five Things Every CMO Must Know About Web Analytic...

An executive crash course in Web analytics. Fifth of a six-part series. Read More...

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RSS and E-Commerce: A Natural Fit
Actionable Analysis

RSS and E-Commerce: A Natural Fit

20y Heidi Cohen

RSS and E-Commerce: A Natural Fit

Four ways e-tailers use RSS feeds to drive traffic, extend their brands, and create advertising. Read More...

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Five Things Every CMO Must Know About Web Analytics, Part 4
Actionable Analysis

Five Things Every CMO Must Know About Web Analytics, Part 4

20y Shane Atchison

Five Things Every CMO Must Know About Web Analytic...

An executive crash course in Web analytics. Part four of a six-part series. Read More...

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Where the New Consumers Are
Actionable Analysis

Where the New Consumers Are

20y Heidi Cohen

Where the New Consumers Are

How to cost-effectively expand your customer base. Read More

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Five Things Every CMO Must Know About Web Analytics, Part 3
Actionable Analysis

Five Things Every CMO Must Know About Web Analytics, Part 3

20y Shane Atchison

Five Things Every CMO Must Know About Web Analytic...

An executive crash course in Web analytics. Third of a six-part series. Read More...

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