At last, the revenue is coming in! Figure out why and how to get more. Read More...
View articleReady for some advanced number-crunching? Meet logistic regression. Mark walks you through it step by step. Read More...
View articleYou've got them to your site, but they haven't started generating revenue yet. In part three of this series, watching them closely. Read More...
View articleDon't tell Mark's wife, but he's been spending quite a bit of time on Match.com. Read More...
View articleDid your marketing bring 'em in? Which parts worked, and which didn't? In part two of a series, how to build and use a yield model. Read More...
View articleAre your email promotions based on your gut or your customers? A step-by-step guide to crafting a test versus control promotion. Read More...
View articleTo determine what changes in marketing strategy will yield the greatest results, try a yield model. Melaney explains step by step how to put one toget...
View articleThis is only a test. Whether you’re emailing to market directly or to publish an e-newsletter, you can test your mailings and improve your results. Re...
View articleMelaney offers some proven strategies for getting the customer data you need (depending on what's standing in your way). Read More...
View articleTechnology advances have wrought big changes in the role of B2B customer data. Read More...
View articleDoes a Brick Wall stand between you and Customer Data Nirvana? Use your analysis skills to leap over that hurdle. Read More...
View articleA look at the process followed and the conclusions reached by one acknowledged leader in the analysis of customer data. Read More...
View articleCreating a yield model is easy (it doesn't even have to be perfect) -- and the insight it provides on your customers will amaze. Read More...
View articleIf you have strong feelings about Yahoo!'s change of privacy policy and marketing preferences, you're not alone. Mark shares some of the most passiona...
View articleNew technology is breaking down barriers between the keepers of the data and those who desperately want access to it. Read More...
View articleWe promise to respect your privacy and your wishes -- until such time as we don't. Read More...
View articleBy trying to become an upsell machine, Yahoo! is becoming less like a media company and more like a direct marketer. Read More...
View articleWant customer metrics? ROI measurement? Effectiveness models? Think again. Read More...
View articleA long-dreamt-of customer data management tool appears to be gaining traction. Read More...
View articleThink CRM has to encompass your entire enterprise? In an ideal world, the answer might be yes, but in the real world that's not always the case. Read ...
View articleGathering your prospects into groups still makes sense, but you may be using the wrong criteria to cluster them. Read More...
View articleIf you know what RFM stands for, you're one step ahead of the game. But read on to learn how these three simple letters can help you maximize future r...
View articleThe battle between advertisers and publishers over consumer data ownership has been long and bitter. Dev says there's only one possible winner, and it...
View articleIf you know what RFM stands for, you're one step ahead of the game. But read on to learn how these three simple letters can help you maximize future r...
View articleSmart marketers have long since figured out which metric matters online. They measure the bottom line. Read More...
View articleIf you know what RFM stands for, you're one step ahead of the game. But read on to learn how these three simple letters can help you maximize future r...
View articleYou start a new job and, much to your horror, discover that the company doesn't analyze its Web site log files. It's time for you to change that. Read...
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