The Cluetrain ran right over the Internet bubble and was indicative of the coming fall. And now here we sit, somewhere in the middle of an economic re...
View articleWhen folks read newspapers, their eyes first go to pictures. Online, their eyes go for text first, particularly captions and summaries, and graphics o...
View articleTo successfully get your prospect to take action, you must be able to see the world from your customers' buying point of view. Ideally, while you main...
View articleReaders' responses to Janet's question in her last article spanned quite a spectrum, indicating that there are a lot of different ways to attack the m...
View articleThe Internet really did change something: It cracked wide open the gestalt of the professional. Masses of miscreants migrated to the edge of technolog...
View articleSomeone once told Bryan that everything you do either enhances or detracts from your ability to close the sale and that no detail, however minute, is ...
View articleIf yours is one of those businesses that look to theholiday season as a major shot in the arm, this is not thetime to subject your site to a complete ...
View articleHelicopters circling half moons. Traffic jams pushing suburbanites to the edge of sanity. As if some two-headed dragon is rearing its head at the edge...
View articleIf your Web site is not merely an additional distribution channel for your existing clientele's convenience, then the question of what value your pros...
View articleProduct placement online is a complex problem, and few have solved it. It's also a perfect example of what online metrics should help us do -- put the...
View articleMarketers who fail to measure online branding will miss the real value of digital advertising. The actual return on investment from online advertising...
View articleBuilding a relationship takes time. Shoving some tech-heavy customer relationship management application at your customers is more likely to push them...
View articleBoth mass marketing and personalization still live within the broadcast paradigm. Both still assume that the way to achieve the end result is to broad...
View articleFor a long time, Bryan has been concentrating on the topic of converting Web site traffic. But do the principles he’s been espousing apply to other me...
View articleUnderstanding customer requests and measuring behavior, then converting those into sound business decisions, is still the magic formula. And it's also...
View articleAre you endangering your online business? Nothing can be more deadly than the wrong assumptions. Bryan addresses some of the most common misconception...
View articleThis one is not for the faint of heart, folks. We don't recommend that you read it if you're easily insulted. We know, though, that you're going to re...
View articleThis week, Janet shares some extensive feedback from a well-qualified reader, who argues that the metrics available today are insufficient for guiding...
View articleWireframing is all about the "what" -- the execution and process of the site. It has nothing to do with the "how" -- including the innovations of tech...
View articleOpting in involves an exchange of value. You get something you want (usually contact or marketing information), and your prospects get something they ...
View articleSite publishers who believed that they knew, as if by instinct, exactly what the customers wanted were common (those who actually got it right were mu...
View articlePassion is a product of emotion, not reason. But passion marketing has nothing to do with the emotional sell. It has to do with honesty, speaking from...
View articleTake a look at the words on your Web site. Are you talking about all the wonderful ways your visitors can benefit from your products or services, or a...
View articleAnyone who has been marketing online for more than a day or two knows that all clicks are not created equal. So how do we use data analytics to determ...
View articleFinding the measurement tool that best does the job is not simple, but it's a whole lot more doable if you've carefully and thoroughly described, prio...
View articleFairy tales are often based on reality. True, some more than others. But here's one that's far from being a tall tale, even though it has a happy endi...
View articleWhich group were you in after Eric's last article? The busy-drinking-beer-in-college group? The "highly successful marketing executive" group? The "gi...
View article