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View articleThese five tips will help minimize the amount of stress, confusion, and aggravation during analytics deployment. Are you using these strategies? Read ...
View articleThis is the fifth instalment of a five-part series on start-up marketing, and delves into the top 10 achievements the CMO should now be able to tick o...
View articleAlthough many jump to training as the answer to their analytics woes, training alone may not solve all your problems. Read More...
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View articleMarketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies. Read More...
View articleDon't use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital...
View articleOrganizations that strive to be "data-driven," such as the Metropolitan Museum of Art, need to find the best ways to interpret their data gleaned from...
View articleLess is more when it comes to effective lead generation pages. Here are three steps to increase conversions from your landing pages. Read More...
View articleAn actionable example, focusing on YouTube comments, of how to go about using the data behind text to better understand consumer trends and behavior. ...
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