Remember when you were first bit by the analytics bug? That joy of insight discovery? That feeling of being a data detective, uncovering the obvious b...
View articleWe've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean r...
View articleThe data coming in to your Google Analytics account provides valuable information related to how the different keywords you target are performing. Wit...
View articleColumnist Adam Singer from Google shares three areas to think about programatically, to let machines do the work so you can focus on the creative work...
View articleThe human brain hasn't changed for more than 100,000 years, yet its exposure to information is growing at an unprecedented rate. How can marketers get...
View articleColumnist Rand Schulman shares new insights that in mobile and marketing possibilities, gleaned from his visit to Dreamforce and other recent announce...
View articleThe growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not. ...
View articleIf you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save ...
View articleThis feature now allows you to start making decisions around what a user did over their lifetime, versus what they did in a single session. Here's how...
View articleWith big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re-qu...
View articleThere's a lot of lip service given to using data to drive more strategic and successful marketing campaigns, but it's one thing to deliver "descriptiv...
View articleConverged analytics has been achieved by some because the assets an organization has are mainly digitized to begin with, and big data was gathered via...
View articleMarketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics. Read More...
View articleGreat metrics often disguise mediocre performance. That’s what happens when metrics are focused inwardly on company performance instead of customer ex...
View articleSegments based on referring links often show consistency in behaviors that enable web analysts to make small updates to navigation and content which h...
View articleIf you have a website you want people to actually read, how do you optimize your text so visitors are less likely to pass over it? It turns out some v...
View articleData pollution is on the rise, as tag management systems gain importance and technology evolves. Columnist Robert Miller offers remedies to help marke...
View articleCompanies may not be paying enough attention to a valuable asset-brand connected consumers that are actively seeking a relationship with the brand, a ...
View articleSmart consumers now expect companies to be proactive to their needs and smart companies are stepping up to the plate and surpassing customer expectati...
View articleRetail revenue is expected to remain flat this holiday season, but there should be record growth for online sales on Thanksgiving, Black Friday and Cy...
View articleThe more data sources your analysts can trust, the more insights they can derive and that will always be worth the effort. Just don't wait until it's ...
View articleIf you choose to map out the unique funnel stages for each persona manually, the process is very similar to storyboarding. Read More...
View articleColumnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launc...
View articleToo often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explain...
View articleAverage-based metrics to measure digital marketing effectiveness or understand consumer behavior simply aren't good enough. Columnist Neil Mason expla...
View articleA step-by-step guide on how to get colleagues within your organization excited about testing marketing creatives. Read More...
View articleWhether you market to business buyers or consumers, you will constantly need to prove that you deserve a place in your subscribers' inbox. Even someon...
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