A look at the five basic steps to conversion rate optimization and a lesson on the new Google Analytics Content Experiments API. Read More...
View articleDigital metrics can be measured by three categories - reach, conversion, and cost. Read More...
View articleThe increased use of data mining and predictive analytical techniques within organizations to reduce risk and improve decision-making means that manag...
View articleSocial is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions. Read More...
View articleDon't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is eno...
View articleIf you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate. Read More...
View articleIf you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure t...
View articleJust because you can measure every online thing these days, should you? Read More...
View articleReal-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Read More...
View articleWhat companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Read More...
View articleMobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an oppo...
View articleWe need a new, forward-looking approach based on the data we will soon have a lot more of. Read More...
View articleAre there particular elements that decide certain behaviors on a website? Read More...
View articleThe marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone. R...
View articleAn interview with Canned Banners' head of marketing Myles Younger on the importance of media buying and why humans are still more important than machi...
View articleA marketing organization that focuses their digital efforts on a site that can create visitors with high visitor scores will typically bring higher va...
View articlePiqora aims to enable companies to track hashtag campaigns, images and brand advocates on the three networks through a single dashboard. Read More...
View articleIf your data rate is too low, your website experiences seasonal spikes in traffic, or your website has major issues, you may be doomed to failure. Rea...
View articleA simple three-step framework for every analysis project. Read More...
View articleIf you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution? Read More...
View articleUnion Metrics, the San Francisco-based company that offers analytics for Tumblr and Twitter, this week rolled out free and low-cost analytics for smal...
View articleInstead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics th...
View articleLuckily for marketers, the process of creating bespoke, perfectly tailored marketing messages can be achieved with the right data tailor on your team....
View articleIn the near future, companies that will get great rankings won't think of their websites and digital content as the center of the universe; they will ...
View articleWhoever can claim to understand this new type of offering best and most comprehensively will likely carve out a new and very desirable niche for thems...
View articleThe ability to exploit analytics comes from a number of factors, including data, technology, people, processes, and leadership. Read More...
View articleIt's time to release your fears about conversion rate optimization and get started to increase your bottom line. Read More...
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